Fast Food Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fast Food Restaurants Market Research Report | NAICS 72221a | Jul 2015

To go: Operators will expand their menus to boost revenue, but high competition may limit growth

IBISWorld’s Fast Food Restaurants market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Fast Food Restaurants industry has experienced steady growth over the five years to 2015, as convenient and affordable food remains popular with consumers. The industry will continue to play an influential role in the United States food-services sector over the next five years. However, the industry will remain highly competitive, forcing fast food chains to compete on price, which will ultimately restrict the industry's revenue and profit growth. Moreover, fast food restaurants are expected to continue to expand their menu options away from highly processed foods in order to cater to changing consumer preferences. This product innovation will play a large part in the industry's growth over the coming years... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Fast Food Restaurants industry is firmly entrenched in the mature stage of its life cycle. Over the 10 years to 2020, industry value added, which measures an industry's contribution to US GDP, is forecast to grow at an average rate of 1.8% per year, compared with estimated annualized GDP growth of 2.5% over the same period. Thus, the industry has exhibited slow and steady long-term growth, at a slightly slower pace than the economy as a whole. For this reason, many chain operators are seeking higher growth in overseas markets. The number of establishments is expected to grow at a nominal average rate of 1.7% per year over the ten years to 2020.

Significant shifts in consumer preferences have also had an impact on the industry over the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fast Food Restaurants Industry?

This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees (up-front costs associated with opening a franchise) are accounted for in industry revenue. This industry excludes coffee and snack shops. Most industry establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

Industry Products
BurgersSandwichesMexicanPizza and PastaChickenAsian
Industry Activities
Operating quick-service restaurantsOperating fast food servicesOperating drive-thru and take-out facilities

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