Fast Food Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fast Food Restaurants Market Research Report | NAICS 72221a | Feb 2015

Not so fast: Restaurants will expand their menus as they fight to retain customers in light of health concerns

IBISWorld’s Fast Food Restaurants market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Although the recession caused individuals to eat out less, increasing disposable incomes will turn this trend around, resulting in greater demand for fast food options. Fast food restaurants will benefit from expanding their menus and adding new operations overseas in the next five years. Operators will also look to benefit from high-margin and nontraditional menu items to capitalize on increased spending... purchase to read more

Industry Report - Industry Key Buyers Chapter

The top four players in the Fast Food Restaurants industry are expected to account for 36.2% of available market share, giving this industry a low level of concentration. Given the diversity of food styles and operations, nearly 48.0% of establishments are small-business operators that have nine or fewer employees. An additional 55.0% of establishments have between 10 and 99 employees.

Over time, the industry's concentration has increased. Over the past five years, there has been an increasing trend of the major chain operators selling their company-operated stores to focus on franchising. The lower capital requirements and less risk associated with selling franchises has helped chains such as Burger King and Subway grow despite relatively flat restaurant sales... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fast Food Restaurants Industry?

This industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. This industry specifically excludes coffee and snack shops. Most of the industry's establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

Industry Products
BurgersSandwichesMexicanPizza and PastaChickenAsian
Industry Activities
Operating quick-service restaurantsOperating fast food servicesOperating drive-thru and take-out facilities

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