Fast Food Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fast Food Restaurants Market Research Report | NAICS 72221a | Jul 2015

To go: Operators will expand their menus to boost revenue, but high competition may limit growth

The Fast Food Restaurants market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Fast Food Restaurants industry has experienced steady growth over the five years to 2015, as convenient and affordable food remains popular with consumers. The industry will continue to play an influential role in the United States food-services sector over the next five years. However, the industry will remain highly competitive, forcing fast food chains to compete on price, which will ultimately restrict the industry's revenue and profit growth. Moreover, fast food restaurants are expected to continue to expand their menu options away from highly processed foods in order to cater to changing consumer preferences. This product innovation will play a large part in the industry's growth over the coming years... purchase to read more

Industry Report - Industry Investment Chapter

The Fast Food Restaurants industry is subject to a low level of capital intensity. For every $1.00 the average restaurant in the industry spends on wages in 2015, it will spend an estimated $0.12 on the use and replacement of capital.

The industry is highly dependent on direct labor input across all areas of operation, from cashiers, to delivery and food preparation, to cleaning and operational management. Due to the service nature of the industry, many of these labor-intensive functions cannot be substituted by technology or machinery. To meet customers' expectations and provide a quality and hospitable dining experience, a well-trained staff is required.

Some rise in labor productivity can occur from investment in technology... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fast Food Restaurants Industry?

This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees (up-front costs associated with opening a franchise) are accounted for in industry revenue. This industry excludes coffee and snack shops. Most industry establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

Industry Products
BurgersSandwichesMexicanPizza and PastaChickenAsian
Industry Activities
Operating quick-service restaurantsOperating fast food servicesOperating drive-thru and take-out facilities

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