Industry Analysis & Industry Trends
Although the recession caused individuals to eat out less, increasing disposable incomes will turn this trend around, resulting in greater demand for fast food options. Fast food restaurants will benefit from expanding their menus and adding new operations overseas in the next five years. Operators will also look to benefit from high-margin and nontraditional menu items to capitalize on increased spending... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Fast Food Restaurants industry is firmly entrenched in the mature stage of its life cycle. Over the 10 years to 2020, industry value added, which measures an industry's contribution to US GDP, is forecast to grow at an average rate of 1.6% per year, compared with estimated annualized GDP growth of 2.5% over the same period. Thus, the industry has exhibited slow and steady long-term growth, at a slightly slower pace than the economy as a whole. For this reason, many chain operators are seeking higher growth in overseas markets. The number of establishments is expected to grow at a nominal average rate of 1.3% per year over the ten years to 2020.
Significant shifts in consumer preferences have also had an impact on the industry over the past five years... purchase to read more