Fast Food Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fast Food Restaurants Market Research Report | NAICS 72221a | May 2016

Grab and go: Operators will offer healthy menu items to grasp a larger share of a saturated market

IBISWorld’s Fast Food Restaurants market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

Over the past five years, the Fast Food Restaurants industry has struggled with consumer preferences moving away from unhealthy foods and a saturated food service landscape that has kept prices low. In comparison with other operators in the hospitality sector, fast food restaurants performed relatively well during the early half of the last five-year period due to their low price points and the extra convenience they offer. However, heavy competition from other segments in the food services sector has forced fast food operators to emphasize low prices in a continuing battle to attract consumers. Over the past five years, consumer eating habits have changed as people have become increasingly health conscious and have demanded alternatives to traditional greasy fast food options... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Fast Food Restaurants industry is firmly entrenched in the mature stage of its life cycle. Over the 10 years to 2021, industry value added, which measures an industry's contribution to US GDP, is forecast to grow at an average annual rate of 2.5%, compared with estimated annualized GDP growth of 2.2% during the same period. Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many chain operators are seeking higher growth in overseas markets. The number of establishments is expected to grow at a nominal annualized rate of 1.9% over the 10 years to 2021.

Significant shifts in consumer preferences have also had an impact on the industry over the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fast Food Restaurants Industry?

This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees (up-front costs associated with opening a franchise) are accounted for in industry revenue. This industry excludes coffee and snack shops. Most industry establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

Industry Products
BurgersSandwichesMexicanPizza and PastaChickenAsian
Industry Activities
Operating quick-service restaurantsOperating fast food servicesOperating drive-thru and take-out facilities

View Sample
Select Clients