Industry Analysis & Industry Trends
The Fast Food Restaurants industry has experienced steady growth over the five years to 2015, as convenient and affordable food remains popular with consumers. The industry will continue to play an influential role in the United States food-services sector over the next five years. However, the industry will remain highly competitive, forcing fast food chains to compete on price, which will ultimately restrict the industry's revenue and profit growth. Moreover, fast food restaurants are expected to continue to expand their menu options away from highly processed foods in order to cater to changing consumer preferences. This product innovation will play a large part in the industry's growth over the coming years... purchase to read more
Industry Report - Industry Key Buyers Chapter
The top four players in the Fast Food Restaurants industry are expected to account for 34.4% of available market share, giving this industry a low level of concentration. Given the diversity of food styles and operations, nearly 48.0% of establishments are small-business operators that have nine or fewer employees. An additional 55.0% of establishments have between 10 and 99 employees.
Over time, the industry's concentration has increased. Over the past five years, there has been an increasing trend of the major chain operators selling their company-operated stores to focus on franchising. The lower capital requirements and less risk associated with selling franchises has helped chains such as Burger King and Subway grow despite relatively flat restaurant sales... purchase to read more