Fast Food Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fast Food Restaurants Market Research Report | NAICS 72221a | Jul 2015

To go: Operators will expand their menus to boost revenue, but high competition may limit growth

IBISWorld’s Fast Food Restaurants market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Fast Food Restaurants industry has experienced steady growth over the five years to 2015, as convenient and affordable food remains popular with consumers. The industry will continue to play an influential role in the United States food-services sector over the next five years. However, the industry will remain highly competitive, forcing fast food chains to compete on price, which will ultimately restrict the industry's revenue and profit growth. Moreover, fast food restaurants are expected to continue to expand their menu options away from highly processed foods in order to cater to changing consumer preferences. This product innovation will play a large part in the industry's growth over the coming years... purchase to read more

Industry Report - Industry Analysis Chapter

The Fast Food Restaurants industry has experienced steady growth over the five years to 2015, as convenient and affordable food remains popular with consumers. While the low price point of the industry's products typically places fast food restaurants with a competitive advantage over other segments of the food-services sector, rising consumer sentiment, which has spurred a greater amount of spending on discretionary items such as meals, has increased competition overall. Furthermore, with the rise of fast casual concepts rapidly gaining market share, major industry operators have had to alter their offerings to effectively compete... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fast Food Restaurants Industry?

This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees (up-front costs associated with opening a franchise) are accounted for in industry revenue. This industry excludes coffee and snack shops. Most industry establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

Industry Products
BurgersSandwichesMexicanPizza and PastaChickenAsian
Industry Activities
Operating quick-service restaurantsOperating fast food servicesOperating drive-thru and take-out facilities

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