Industry Analysis & Industry Trends
The Fast Food Restaurants industry has experienced steady growth over the five years to 2015, as convenient and affordable food remains popular with consumers. The industry will continue to play an influential role in the United States food-services sector over the next five years. However, the industry will remain highly competitive, forcing fast food chains to compete on price, which will ultimately restrict the industry's revenue and profit growth. Moreover, fast food restaurants are expected to continue to expand their menu options away from highly processed foods in order to cater to changing consumer preferences. This product innovation will play a large part in the industry's growth over the coming years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Fast Food Restaurants industry is firmly entrenched in the mature stage of its life cycle. Over the 10 years to 2020, industry value added, which measures an industry's contribution to US GDP, is forecast to grow at an average rate of 1.8% per year, compared with estimated annualized GDP growth of 2.5% over the same period. Thus, the industry has exhibited slow and steady long-term growth, at a slightly slower pace than the economy as a whole. For this reason, many chain operators are seeking higher growth in overseas markets. The number of establishments is expected to grow at a nominal average rate of 1.7% per year over the ten years to 2020.
Significant shifts in consumer preferences have also had an impact on the industry over the past five years... purchase to read more