Industry Analysis & Industry Trends
Over the past five years, the Fast Food Restaurants industry has struggled with consumer preferences moving away from unhealthy foods and a saturated food service landscape that has kept prices low. In comparison with other operators in the hospitality sector, fast food restaurants performed relatively well during the early half of the last five-year period due to their low price points and the extra convenience they offer. However, heavy competition from other segments in the food services sector has forced fast food operators to emphasize low prices in a continuing battle to attract consumers. Over the past five years, consumer eating habits have changed as people have become increasingly health conscious and have demanded alternatives to traditional greasy fast food options... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Fast Food Restaurants industry is firmly entrenched in the mature stage of its life cycle. Over the 10 years to 2021, industry value added, which measures an industry's contribution to US GDP, is forecast to grow at an average annual rate of 2.5%, compared with estimated annualized GDP growth of 2.2% during the same period. Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many chain operators are seeking higher growth in overseas markets. The number of establishments is expected to grow at a nominal annualized rate of 1.9% over the 10 years to 2021.
Significant shifts in consumer preferences have also had an impact on the industry over the past five years... purchase to read more