Industry Analysis & Industry Trends
The big bang
The industry's growth soared during the past five years as entrepreneurs used the internet to capture a wide audience and broadcast their opinions and creativity. This growth will remain steady over the next five years, as online advertising gains a foothold and the internet expands its reach. On the other hand, TV and movie distributors will be more hesitant to take advantage of the industry, due to intellectual property agreements... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Internet Publishing and Broadcasting industry is growing. During the 10 years to 2018, industry value added (i.e. the industry's contribution to the economy) is expected to climb at an annualized rate of 9.0%. In contrast, GDP is forecast to grow 2.1% per year on average over the same period. New firms are continually entering the market, while firms from other industries with abundant resources are investing heavily in this industry in an effort to capture some portion of its revenue growth. Beyond the revenue numbers, this industry's increasing relevance as an arbiter of public opinion makes it ever more attractive to firms looking to control their public identity... purchase to read more