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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Apr 2015

High-speed growth: The internet's share of advertising expenditures will increase, spurring growth

IBISWorld’s Internet Publishing and Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$39bn
Annual Growth 10-15
9.6%
Annual Growth 15-20
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Profit
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Employment
151,540
Businesses
48,523
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2015, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more

Industry Report - Industry Locations Chapter

While the internet can be accessed increasingly from any geographical location, large firms tend to be sited in desirable urban environments with significant outputs of college graduates and attractive living standards. Silicon Valley and the San Francisco bay area in general feature the largest concentration of businesses in the industry due to the proximity of large, high-quality learning institutions like Stanford and UC Berkeley and the overall high quality of life in the area. Notably, all three major players in the industry are headquartered in California, which represents an estimated 23.0% of all industry establishments but a significantly larger share of revenue. The West region as a whole accounts for an estimated 31.0% of industry establishments... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products such as news, music and video exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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