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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Apr 2014

High-speed growth: The internet's share of advertising expenditures will increase, spurring robust growth

IBISWorld’s Internet Publishing and Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$27bn
Annual Growth 09-14
11.1%
Annual Growth 14-19
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Profit
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Employment
75,530
Businesses
38,415
Industry Analysis & Industry Trends

The industry's growth soared during the past five years as entrepreneurs used the internet to capture a wide audience and broadcast their opinions and creativity. This growth will remain steady over the next five years, as online advertising gains a foothold and the internet expands its reach. On the other hand, TV and movie distributors will be more hesitant to take advantage of the industry, due to intellectual property agreements... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Due to the growing number of internet advertising campaigns and the increased use of mobile devices, the Internet Publishing and Broadcasting industry is booming. Industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to increase at an annualized rate of 9.4% from 2009 to 2019. In contrast, US GDP is projected to grow at an annualized rate of 2.7% during the same period. Typically, an industry is considered to be in the growth phase of its life cycle when IVA growth exceeds that of the overall economy over a 10-year period.

New firms are continually entering the market, while firms from other industries with abundant resources are investing heavily in this industry in an effort to capture some portion of its revenue growth... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products such as news, music and video exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, firms may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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