Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2016, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Internet Publishing and Broadcasting industry operates with a high level of market share concentration. In 2016, the four largest companies combined control over 80.0% of industry revenue. Acquisitions are a routine feature of this industry, but they rarely have a significant impact on concentration. Major companies like Google or Facebook typically purchase smaller companies to acquire a particular patent or skill set in the hopes of improving their existing offerings or to safeguard against patent lawsuits pertaining to intellectual property.
While the industry's largest player, Google, has experienced sharp growth in market share over the past five years, Google's business model actually facilitates the entry of small operators into the industry... purchase to read more