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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Aug 2014

High-speed growth: The internet's share of advertising expenditures will increase, spurring robust growth

IBISWorld’s Internet Publishing and Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$27bn
Annual Growth 09-14
11.1%
Annual Growth 14-19
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Profit
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Employment
75,530
Businesses
38,415
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2014, as industry operators have provided an increasingly popular medium for advertisements. Over the five years to 2019, the industry is projected to grow rapidly as advertisers continue to shift resources toward internet and mobile platforms. This expected growth is largely a result of the influx of mobile internet connections expected to come into existence in the United States over the five-year period... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Due to the growing number of internet advertising campaigns and the increased use of mobile devices, the Internet Publishing and Broadcasting industry is booming. Industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to increase at an annualized rate of 8.5% from 2009 to 2019. In contrast, US GDP is projected to grow at an annualized rate of 2.5% during the same period. Typically, an industry is considered to be in the growth phase of its life cycle when IVA growth exceeds that of the overall economy over a 10-year period... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products such as news, music and video exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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