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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Aug 2014

High-speed growth: The internet's share of advertising expenditures will increase, spurring robust growth

The Internet Publishing and Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$27bn
Annual Growth 09-14
11.1%
Annual Growth 14-19
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Profit
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Employment
75,530
Businesses
38,415
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2014, as industry operators have provided an increasingly popular medium for advertisements. Over the five years to 2019, the industry is projected to grow rapidly as advertisers continue to shift resources toward internet and mobile platforms. This expected growth is largely a result of the influx of mobile internet connections expected to come into existence in the United States over the five-year period... purchase to read more

Industry Report - Starting a New Business Chapter

The Internet Publishing and Broadcasting industry has low barriers to entry, but extremely high barriers to success. New entrants can launch a website with just the code for the site and cash for hosting and internet access fees. Regulation is extremely light and does not inhibit new entrants. The most significant barrier to entry is the development of the code or software to build the website, which can range from the very simple to the exceedingly complex. A wide variety of vendors offer services that allow a website developer to create websites from existing templates or toolsets (e.g. Wordpress, Blogger, Blogspot and Tumblr).

For many website categories, availability of content is a major barrier to entry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products such as news, music and video exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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