Industry Analysis & Industry Trends
The industry's growth soared during the past five years as entrepreneurs used the internet to capture a wide audience and broadcast their opinions and creativity. This growth will remain steady over the next five years, as online advertising gains a foothold and the internet expands its reach. On the other hand, TV and movie distributors will be more hesitant to take advantage of the industry, due to intellectual property agreements... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Due to the growing number of internet advertising campaigns and the increased use of mobile devices, the Internet Publishing and Broadcasting industry is booming. Industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to increase at an annualized rate of 9.4% from 2009 to 2019. In contrast, US GDP is projected to grow at an annualized rate of 2.7% during the same period. Typically, an industry is considered to be in the growth phase of its life cycle when IVA growth exceeds that of the overall economy over a 10-year period.
New firms are continually entering the market, while firms from other industries with abundant resources are investing heavily in this industry in an effort to capture some portion of its revenue growth... purchase to read more