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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Nov 2013

High-speed growth: The internet's share of advertising expenditures will increase, spurring robust growth

IBISWorld’s Internet Publishing and Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$23bn
Annual Growth 08-13
9.4%
Annual Growth 13-18
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Profit
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Employment
72,346
Businesses
36,437
Industry Analysis & Industry Trends

The industry's growth soared during the past five years as entrepreneurs used the internet to capture a wide audience and broadcast their opinions and creativity. This growth will remain steady over the next five years, as online advertising gains a foothold and the internet expands its reach. On the other hand, TV and movie distributors will be more hesitant to take advantage of the industry, due to intellectual property agreements... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Due to the growing number of internet advertising campaigns and the increased use of mobile devices, the Internet Publishing and Broadcasting industry is booming. Industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to increase at an annualized rate of 9.9% from 2008 to 2018. In contrast, US GDP is projected to grow at an annualized rate of 2.1% during the same period. Typically, an industry is considered to be in the growth phase of its life cycle when IVA growth exceeds that of the overall economy over a 10-year period.

New firms are continually entering the market, while firms from other industries with abundant resources are investing heavily in this industry in an effort to capture some portion of its revenue growth... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products such as news, music and video exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, firms may derive revenue from the sale of user information to third parties and intellectual property licensing. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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