Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2014, as industry operators have provided an increasingly popular medium for advertisements. Over the five years to 2019, the industry is projected to grow rapidly as advertisers continue to shift resources toward internet and mobile platforms. This expected growth is largely a result of the influx of mobile internet connections expected to come into existence in the United States over the five-year period... purchase to read more
Industry Report - Industry Products Chapter
The Internet Publishing and Broadcasting industry is responsible for a dizzying array of products, some of which can be difficult to differentiate. However, the majority of industry revenue can be broken down into advertising and subscriptions, while intellectual property licensing and the rental or sale of user information provide relatively small portions of revenue.
The majority of industry operators deliver content to consumers at no cost. Therefore, the sale of advertising space is the primary method employed by web sites to monetize their existence. Indeed, the sale of advertising space accounts for an estimated 61.3% of industry revenue in 2014. Online advertising takes many forms... purchase to read more