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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | May 2016

High-speed service: The internet's share of advertising expenditures will increase, spurring growth

IBISWorld’s Internet Publishing and Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$90bn
Annual Growth 11-16
15.4%
Annual Growth 16-21
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Profit
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Employment
266,103
Businesses
73,936
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2016, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more

Industry Report - Industry Analysis Chapter

Consumers’ ability to access the internet from almost anywhere has facilitated the Internet Publishing and Broadcasting industry’s remarkable advertising, as well as subscription-based revenue growth over the five years to 2016. While household broadband penetration is approaching saturation and growth is tapering off, mobile internet platforms have exploded in popularity. IBISWorld estimates that the number of mobile internet connections in the United States has increased at an annualized rate of 14.6% over the past five years to 258.5 million connections in 2016. Aside from expanding the industry’s market, smartphones and tablets have transformed the way content is created and displayed... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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