Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2015, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more
Industry Report - Industry Products Chapter
The Internet Publishing and Broadcasting industry is responsible for a dizzying array of products, some of which can be difficult to differentiate. However, the majority of industry revenue can be broken down into advertising and subscriptions, while intellectual property licensing and the rental or sale of user information provide relatively small portions of revenue.
The majority of industry operators deliver content to consumers at no cost. Therefore, the sale of advertising space is the primary method employed by web sites to monetize their existence. Indeed, the sale of advertising space accounts for an estimated 61.3% of industry revenue. Online advertising takes many forms... purchase to read more