Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2016, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more
Industry Report - Starting a New Business Chapter
The Internet Publishing and Broadcasting industry has low barriers to entry, but extremely high barriers to success. New entrants can launch a website with just the code for the site and cash for hosting and internet access fees. Regulation is extremely light and does not inhibit new entrants. The most significant barrier to entry is the development of the code or software to build the website, which can range from the very simple to the exceedingly complex. A wide variety of vendors offer services that allow a website developer to create websites from existing templates or toolsets (e.g. WordPress, Blogger and Tumblr).
For many website categories, availability of content is a major barrier to entry... purchase to read more