Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Sep 2015

High-speed service: The internet's share of advertising expenditures will increase, spurring growth

IBISWorld’s Internet Publishing and Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2015, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more

Industry Report - Industry Products Chapter

The Internet Publishing and Broadcasting industry is responsible for a dizzying array of products, some of which can be difficult to differentiate. However, the majority of industry revenue can be broken down into advertising and subscriptions, while intellectual property licensing and the rental or sale of user information provide relatively small portions of revenue.

Ad-driven content

The majority of industry operators deliver content to consumers at no cost. Therefore, the sale of advertising space is the primary method employed by web sites to monetize their existence. Indeed, the sale of advertising space accounts for an estimated 61.3% of industry revenue. Online advertising takes many forms... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising

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