Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2014, as industry operators have provided an increasingly popular medium for advertisements. Over the five years to 2019, the industry is projected to grow rapidly as advertisers continue to shift resources toward internet and mobile platforms. This expected growth is largely a result of the influx of mobile internet connections expected to come into existence in the United States over the five-year period... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Internet Publishing and Broadcasting industry operates with a medium level of market share concentration. In 2014, the four largest companies control an estimated 53.1% of industry revenue. Acquisitions are a routine feature of this industry, but they rarely have a significant impact on concentration. Major companies like Google or Facebook typically purchase smaller firms to acquire a particular patent or skill set in the hopes of improving their existing offerings or to safeguard against patent lawsuits pertaining to intellectual property.
While the industry's largest player, Google, has seen sharp growth in market share over the past five years, Google's business model actually facilitates the entry of small operators into the industry... purchase to read more