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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | May 2016

High-speed service: The internet's share of advertising expenditures will increase, spurring growth

IBISWorld’s Internet Publishing and Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$45bn
Annual Growth 11-16
12.3%
Annual Growth 16-21
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Profit
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Employment
113,710
Businesses
60,409
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2016, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Internet Publishing and Broadcasting industry operates with a high level of market share concentration. In 2016, the four largest companies combined control over 80.0% of industry revenue. Acquisitions are a routine feature of this industry, but they rarely have a significant impact on concentration. Major companies like Google or Facebook typically purchase smaller companies to acquire a particular patent or skill set in the hopes of improving their existing offerings or to safeguard against patent lawsuits pertaining to intellectual property.

While the industry's largest player, Google, has experienced sharp growth in market share over the past five years, Google's business model actually facilitates the entry of small operators into the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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