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Internet Publishing and Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | NAICS 51913b | Aug 2014

High-speed growth: The internet's share of advertising expenditures will increase, spurring robust growth

IBISWorld’s Internet Publishing and Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$27bn
Annual Growth 09-14
11.1%
Annual Growth 14-19
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Profit
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Employment
75,530
Businesses
38,415
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2014, as industry operators have provided an increasingly popular medium for advertisements. Over the five years to 2019, the industry is projected to grow rapidly as advertisers continue to shift resources toward internet and mobile platforms. This expected growth is largely a result of the influx of mobile internet connections expected to come into existence in the United States over the five-year period... purchase to read more

Industry Report - Industry Investment Chapter

The Internet Publishing and Broadcasting industry operates with a high level of capital intensity. IBISWorld estimates that for every $1.00 spent on wages in 2014, the industry will allocate $0.43 in capital investment. The industry's level of capital intensity has grown substantially over the five-year period, as the industry allocated $0.29 in capital expenditure per dollar in wages in 2009.

Because operators in this industry offer such a diverse range of products, capital intensity can vary significantly among firms. A small firm with a simple content website can operate with little capital expenditure, while a firm like Facebook requires massive investment in datacenters and computing hardware in order to maintain its operations... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry includes organizations and individuals that offer nonphysical products such as news, music and video exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

Industry Products
Advertising spaceSubscriptions and salesIP licensingUser information sales
 
Industry Activities
Online video sharing and broadcastingInternet-based radio broadcastingOnline news publishingSocial networkingOnline comic publishingE-book publishingInternet forum publishingPodcast publishingOnline advertising


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