Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has posted incredible growth over the five years to 2015, as industry operators have provided an increasingly popular medium for advertisements. In the coming years, revenue is set to accelerate further as businesses continue to transition brand-building campaigns from traditional media to the internet. The internet's growing share of advertising expenditure is expected to account for the majority of this growth... purchase to read more
Industry Report - Industry Investment Chapter
The Internet Publishing and Broadcasting industry operates with a low level of capital intensity. IBISWorld estimates that for every $1.00 spent on wages in 2015, the industry will allocate $0.04 in capital investment. The industry's level of capital intensity has decreased substantially over the five-year period, as the investment in wages increased.
Since operators in this industry offer such a diverse range of products, capital intensity can vary significantly among operators. A small company with a simple content website can operate with little capital expenditure, while a company like Facebook requires massive investment in datacenters and computing hardware to maintain its operations... purchase to read more