Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Sep 2014

Sold out: As attendance trends upward, promoters will look for new revenue sources

IBISWorld’s Concert & Event Promotion market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, growth in the Concert and Event Promotion industry will continue. However, high demand and low barriers to entry will lure new entrants, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters... purchase to read more

Industry Report - Industry Investment Chapter

The Concert and Event Promotion industry is capital intensive. Capital expenditures vary tremendously among promoters that own their venues or operate them under long-term leases (typically 10 to 30 years), versus those that rent. Venue costs can range from several hundred million dollars for a stadium or theater in a prime location (e.g. Los Angeles or New York), to a few thousand dollars for a club in a state with inexpensive real estate. Venues must also be outfitted with the latest audiovisual technology, ranging from LED displays at stadiums to cutting-edge speaker and lighting equipment for live performances. Promoters that own venues are likely to have a higher level of capital investment. The industry spends an estimated $0.42 on capital for every dollar spent on labor... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own venues.

Industry Products
Live music concertsTheatrical performancesNonfranchise sporting events (e.g. rodeo, boxing)Fairs, pageants, ethnic festivals and other eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events

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