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Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Jul 2015

Standing room only: Popularity of live music will fuel strong growth as incomes rebound

IBISWorld’s Concert & Event Promotion market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$25bn
Annual Growth 10-15
4.7%
Annual Growth 15-20
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Profit
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Employment
211,076
Businesses
68,774
Industry Analysis & Industry Trends

The music industry's continued shift toward live performances has contributed significantly to the Concert and Event Promotion industry over the past five years. With physical and digital record sales in continual decline, live musical performance has become a major revenue earner for both musicians and event promoters. In the past five years, overall disposable income levels have heavily influenced consumers' readiness and ability to attend events. Events are an affordable luxury compared with vacations, and due to Americans' persistent demand for live entertainment, this industry is expected to thrive as consumers' disposable incomes continue to grow... purchase to read more

Industry Report - Industry Key Buyers Chapter

With nearly 50,000 event promoters spread throughout the United States, the Concert and Event Promotion industry is extremely fragmented. The overwhelming majority of promoters have a limited geographic reach and very few employees. In 2015 the industry's four largest companies are estimated to account for 26.3% of industry revenue. The industry's largest player, Live Nation Worldwide, is estimated to account for 19.3% of industry revenue. The company has enjoyed success over the past five years because it has consolidated its position in the industry through mergers and acquisitions. Most notably, the company merged with Ticketmaster, creating the most powerful live event promotion company in the US... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
 
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events


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