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Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Mar 2016

All-access pass: Rising disposable income levels will fuel stable industry growth

IBISWorld’s Concert & Event Promotion market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$23bn
Annual Growth 11-16
3.4%
Annual Growth 16-21
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Profit
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Employment
217,041
Businesses
67,655
Industry Analysis & Industry Trends

Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain generally stable revenue growth for the Concert and Event Promotion industry. Although some industry operators struggled to maintain the high rate of growth that benefited the industry early on in the five-year period, the industry's outlook remains generally positive. Over the five years to 2021, continued growth within the United States, marked by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period. Lower ticket price options are also expected to drive event attendance and, consequently, increase ancillary spending on parking, merchandise and value-added extras such as VIP packages and event recordings... purchase to read more

Industry Report - Industry Investment Chapter

The Concert and Event Promotion industry is moderately capital intensive. Capital expenditures vary tremendously among promoters that own their venues or operate them under long-term leases (typically 10 to 30 years), versus those that rent. Venue costs can range from several hundred million dollars for a stadium or theater in a prime location, such as Los Angeles or New York, to a few thousand dollars for a club in a state with inexpensive real estate values. Venues must also be outfitted with the latest audiovisual technology, ranging from LED displays at stadiums to cutting-edge sound system and lighting equipment for live performances... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
 
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Booking talent, including musicians and performers, for eventsPromoting and marketing eventsOrganizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)


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