Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Jul 2015

Standing room only: Popularity of live music will fuel strong growth as incomes rebound

IBISWorld’s Concert & Event Promotion market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The music industry's continued shift toward live performances has contributed significantly to the Concert and Event Promotion industry over the past five years. With physical and digital record sales in continual decline, live musical performance has become a major revenue earner for both musicians and event promoters. In the past five years, overall disposable income levels have heavily influenced consumers' readiness and ability to attend events. Events are an affordable luxury compared with vacations, and due to Americans' persistent demand for live entertainment, this industry is expected to thrive as consumers' disposable incomes continue to grow... purchase to read more

Industry Report - Industry Key Buyers Chapter

With nearly 50,000 event promoters spread throughout the United States, the Concert and Event Promotion industry is extremely fragmented. The overwhelming majority of promoters have a limited geographic reach and very few employees. In 2015 the industry's four largest companies are estimated to account for 26.3% of industry revenue. The industry's largest player, Live Nation Worldwide, is estimated to account for 19.3% of industry revenue. The company has enjoyed success over the past five years because it has consolidated its position in the industry through mergers and acquisitions. Most notably, the company merged with Ticketmaster, creating the most powerful live event promotion company in the US... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events

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