Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Sep 2014

Sold out: As attendance trends upward, promoters will look for new revenue sources

IBISWorld’s Concert & Event Promotion market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, growth in the Concert and Event Promotion industry will continue. However, high demand and low barriers to entry will lure new entrants, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters... purchase to read more

Industry Report - Industry Products Chapter

Live music concerts

The Concert and Event Promotion industry promotes different events, including dance performances, sporting events and concerts. Live music concerts generate the majority of industry revenue: an estimated 58.1%. Events in this segment include live music performances at clubs, music theaters, arenas and amphitheaters, as well as local and regional music festivals. Events can range in size from an attendance of fewer than 500 people to more than 100,000. As a proportion of industry revenue, this segment has experienced slight increases during the five years to 2014. The number and popularity of club- and theater-level concerts has risen in line with consumers' increasing use of the internet as a tool for music discovery... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own venues.

Industry Products
Live music concertsTheatrical performancesNonfranchise sporting events (e.g. rodeo, boxing)Fairs, pageants, ethnic festivals and other eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events

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