Industry Analysis & Industry Trends
Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain generally stable revenue growth for the Concert and Event Promotion industry. Although some industry operators struggled to maintain the high rate of growth that benefited the industry early on in the five-year period, the industry's outlook remains generally positive. Over the five years to 2021, continued growth within the United States, marked by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period. Lower ticket price options are also expected to drive event attendance and, consequently, increase ancillary spending on parking, merchandise and value-added extras such as VIP packages and event recordings... purchase to read more
Industry Report - Industry Locations Chapter
The geographic distribution of establishments in the Concert and Event Promotion industry is highly correlated with the overall population distribution in the United States. Event promoters are primarily in the most populated and high-profile states, since more densely populated areas have a greater pool from which a large audience can be drawn. Major performing artists and sports events are most likely to be held in major cities, although major performers with extensive tours are still very likely to reach medium-sized US cities.
The Mid-Atlantic is estimated to account for 19.7% of industry establishments in 2016, which is greater than the 15.4% share of the US population it currently holds... purchase to read more