Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Nov 2015

Standing room only: Popularity of live music will fuel strong growth as incomes rebound

IBISWorld’s Concert & Event Promotion market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The music industry's continued shift toward live performances has contributed significantly to the Concert and Event Promotion industry over the past five years. With physical and digital record sales in continual decline, live musical performance has become a major revenue earner for both musicians and event promoters. In the past five years, overall disposable income levels have heavily influenced consumers' readiness and ability to attend events. Events are an affordable luxury compared with vacations, and due to Americans' persistent demand for live entertainment, this industry is expected to thrive as consumers' disposable incomes continue to grow... purchase to read more

Industry Report - Industry Products Chapter

Live music concerts

The Concert and Event Promotion industry promotes different events, including dance performances, sporting events and concerts. Live music concerts generate 50.1% of industry revenue and have been both the most lucrative and fastest-growing events in the industry over the past five years. Events in this segment include live music performances at clubs, music theaters, arenas and amphitheaters, as well as local and regional music festivals. Events can range in size from an attendance of fewer than 500 people in local clubs to more than 100,000 in arenas. As a proportion of industry revenue, this segment has experienced stable increases during the five years to 2015... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events

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