Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Sep 2014

Sold out: As attendance trends upward, promoters will look for new revenue sources

IBISWorld’s Concert & Event Promotion market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, growth in the Concert and Event Promotion industry will continue. However, high demand and low barriers to entry will lure new entrants, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters... purchase to read more

Industry Report - Industry Analysis Chapter

The economic downturn has done little to deter Americans from attending live concerts and other entertainment events, with the exception of moderately waning demand in 2010, benefiting operators in the Concert and Event Promotion industry, whose business activities involve more than solely promoting events. Industry operators also attract talent, find and operate locations and manage events. During the five years to 2014, industry revenue is estimated to grow at an annualized rate of 1.4% to $24.9 billion, including a 4.1% increase in 2014.

This industry traditionally thrives when the US economy soars and per capita disposable income levels peak. In recent years, the industry enjoyed strong revenue growth as ticket sales and admission prices rose in line with a growing economy... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own venues.

Industry Products
Live music concertsTheatrical performancesNonfranchise sporting events (e.g. rodeo, boxing)Fairs, pageants, ethnic festivals and other eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events

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