Industry Analysis & Industry Trends
Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, growth in the Concert and Event Promotion industry will continue. However, high demand and low barriers to entry will lure new entrants, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters... purchase to read more
Industry Report - Industry Analysis Chapter
The economic downturn has done little to deter Americans from attending live concerts and other entertainment events, with the exception of moderately waning demand in 2010, benefiting operators in the Concert and Event Promotion industry, whose business activities involve more than solely promoting events. Industry operators also attract talent, find and operate locations and manage events. During the five years to 2014, industry revenue is estimated to grow at an annualized rate of 1.4% to $24.9 billion, including a 4.1% increase in 2014.
This industry traditionally thrives when the US economy soars and per capita disposable income levels peak. In recent years, the industry enjoyed strong revenue growth as ticket sales and admission prices rose in line with a growing economy... purchase to read more