Industry Analysis & Industry Trends
Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, industry growth will continue. High demand and low barriers to entry will lure new entrants, however, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters... purchase to read more
Industry Report - Industry Analysis Chapter
Except for moderate wavering in 2010, the economic downturn has done little to deter Americans from attending live concerts and events for entertainment. This fact has been a boon to operators in the Concert and Event Promotion industry, which do more than just promote. Industry operators also attract talent, find and operate locations and manage events. Over the five years to 2013, industry revenue has grown at an estimated annualized rate of 1.3% to $23.7 billion, including a 3.5% anticipated increase in 2013.
The industry thrived when the American economy was roaring and per capita disposal income levels peaked. Revenue growth averaged 7.9% per year from 2005 to 2007, driven by sharp increases in ticket sales and admission prices... purchase to read more