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Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Jul 2015

Standing room only: Popularity of live music will fuel strong growth as incomes rebound

IBISWorld’s Concert & Event Promotion market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$25bn
Annual Growth 10-15
4.7%
Annual Growth 15-20
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Profit
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Employment
211,076
Businesses
68,774
Industry Analysis & Industry Trends

The music industry's continued shift toward live performances has contributed significantly to the Concert and Event Promotion industry over the past five years. With physical and digital record sales in continual decline, live musical performance has become a major revenue earner for both musicians and event promoters. In the past five years, overall disposable income levels have heavily influenced consumers' readiness and ability to attend events. Events are an affordable luxury compared with vacations, and due to Americans' persistent demand for live entertainment, this industry is expected to thrive as consumers' disposable incomes continue to grow... purchase to read more

Industry Report - Industry Investment Chapter

The Concert and Event Promotion industry is highly capital intensive. Capital expenditures vary tremendously among promoters that own their venues or operate them under long-term leases (typically 10 to 30 years), versus those that rent. Venue costs can range from several hundred million dollars for a stadium or theater in a prime location, such as Los Angeles or New York, to a few thousand dollars for a club in a state with inexpensive real estate. Venues must also be outfitted with the latest audiovisual technology, ranging from LED displays at stadiums to cutting-edge sound system and lighting equipment for live performances. Promoters that own venues will inherently have a higher level of capital investment due to recurring depreciation, maintenance, renovation and utilities costs... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
 
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events


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