Industry Analysis & Industry Trends
Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain generally stable revenue growth for the Concert and Event Promotion industry. Although some industry operators struggled to maintain the high rate of growth that benefited the industry early on in the five-year period, the industry's outlook remains generally positive. Over the five years to 2021, continued growth within the United States, marked by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period. Lower ticket price options are also expected to drive event attendance and, consequently, increase ancillary spending on parking, merchandise and value-added extras such as VIP packages and event recordings... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Concert and Event Promotion industry is in the mature stage of its economic life cycle. Although mature industries are characterized by revenue growth that is lower than that of the overall economy, concert and event promoters have experienced slightly higher revenue growth than US GDP. However, this is largely skewed by 9.0% revenue growth in 2012. Otherwise, the industry experiences gradual increases in the number of enterprises and widespread market acceptance of industry products and services.
Over the past five years, industry operators have focused on alternative sources of revenue such as merchandise, advertising and contract fees to further the industry's expansion... purchase to read more