Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Sep 2014

Sold out: As attendance trends upward, promoters will look for new revenue sources

The Concert & Event Promotion market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, growth in the Concert and Event Promotion industry will continue. However, high demand and low barriers to entry will lure new entrants, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Concert and Event Promotion industry is in the mature stage of its economic life cycle. The industry is characterized by growth in line with the overall economy, a growing number of enterprises, consolidation from the industry's largest companies and wholehearted market acceptance of industry products and services. Over the past five years, industry operators have focused on improving revenue generation through alternative sources of revenue such as merchandise, advertising and contract fees. Falling consumer disposable income hurt the industry, particularly in 2010. However, more recently, improving consumer confidence has precipitated higher spending on concerts and other events... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own venues.

Industry Products
Live music concertsTheatrical performancesNonfranchise sporting events (e.g. rodeo, boxing)Fairs, pageants, ethnic festivals and other eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)Promoting and marketing eventsBooking talent, including musicians and performers, for events

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