Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Mar 2016

All-access pass: Rising disposable income levels will fuel stable industry growth

IBISWorld’s Concert & Event Promotion market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain generally stable revenue growth for the Concert and Event Promotion industry. Although some industry operators struggled to maintain the high rate of growth that benefited the industry early on in the five-year period, the industry's outlook remains generally positive. Over the five years to 2021, continued growth within the United States, marked by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period. Lower ticket price options are also expected to drive event attendance and, consequently, increase ancillary spending on parking, merchandise and value-added extras such as VIP packages and event recordings... purchase to read more

Industry Report - Industry Locations Chapter

The geographic distribution of establishments in the Concert and Event Promotion industry is highly correlated with the overall population distribution in the United States. Event promoters are primarily in the most populated and high-profile states, since more densely populated areas have a greater pool from which a large audience can be drawn. Major performing artists and sports events are most likely to be held in major cities, although major performers with extensive tours are still very likely to reach medium-sized US cities.


The Mid-Atlantic is estimated to account for 19.7% of industry establishments in 2016, which is greater than the 15.4% share of the US population it currently holds... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Booking talent, including musicians and performers, for eventsPromoting and marketing eventsOrganizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)

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