Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Jul 2016

All-access pass: Rising disposable income levels will fuel stable industry growth

IBISWorld’s Concert & Event Promotion market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain generally stable revenue growth for the Concert and Event Promotion industry. Although some industry operators struggled to maintain the high rate of growth that benefited the industry early on in the five-year period, the industry's outlook remains generally positive. Over the five years to 2021, continued growth within the United States, marked by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period. Lower ticket price options are also expected to drive event attendance and, consequently, increase ancillary spending on parking, merchandise and value-added extras such as VIP packages and event recordings... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Concert and Event Promotion industry is in the mature stage of its economic life cycle. Although mature industries are characterized by revenue growth that is lower than that of the overall economy, concert and event promoters have experienced slightly higher revenue growth than US GDP. However, this is largely skewed by 9.0% revenue growth in 2012. Otherwise, the industry experiences gradual increases in the number of enterprises and widespread market acceptance of industry products and services.

Over the past five years, industry operators have focused on alternative sources of revenue such as merchandise, advertising and contract fees to further the industry's expansion... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Concert & Event Promotion Industry?

This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

Industry Products
Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
Industry Activities
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Booking talent, including musicians and performers, for eventsPromoting and marketing eventsOrganizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)

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