Industry Analysis & Industry Trends
The internet and dating will continue to be a match made in heaven. With consumers using the internet more than ever before, demand for online dating services is on the rise. In particular, demand from niche dating networks and baby boomers is increasing, and a new wave of smartphone applications will bring the industry to more people... purchase to read more
Industry Report - Industry Investment Chapter
The industry has a low level of capital intensity, similar to other personal service industries. For every dollar spent on wages an estimated $0.08 will be spent on capital investment in 2014. Capital intensity has remained relatively steady throughout the past five years. The requirements for setting up an online dating service are relatively minimal. Companies need to invest in computers, software and related equipment as well as a central facility. Online operators have a higher reliance on capital equipment and, therefore, depreciation tends to be higher for these companies.
In order to set up a matchmaking business in a physical location, a company must invest in the property's upkeep, since appearances can be a significant determinant of a client's interest... purchase to read more