Industry Analysis & Industry Trends
Let it snow
Demand for the Ski and Snowboard Resorts industry remained slow in 2011, so companies will continue to engage in fierce price competition in order to bring in visitors, which will lower profit margins for ski resorts. But in the following years, resorts will increasingly package their services in ways that are unique and where premium prices can be charged. In addition, as ski equipment becomes cheaper and more advanced, more consumers will opt to take up the sport... purchase to read more
Industry Report - Industry Analysis Chapter
The Ski and Snowboard Resorts industry has experienced moderate volatility over the past five years as consumer spending took a plunge in response to the economic recession. These facilities recorded steady growth prior to the recession, supported by several strong seasons of snowfall, high average visitor numbers and successful marketing efforts by ski resorts. Unfortunately for the industry, the sharp decline in income and tourism levels beginning in 2008 wreaked havoc on an industry marked primarily as a vacation destination.
Over the recession-ridden years beginning in late 2008 and extending through 2010, the nation's unemployment rate topped 10.0%, while disposable income dropped 3.6% in 2009... purchase to read more