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Language Instruction in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Language Instruction Market Research Report | NAICS 61163 | Nov 2012

Learning curve: Demand will recover alongside the economy, but competition from language software looms

IBISWorld’s Language Instruction market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$956m
Annual Growth 07-12
0.6%
Annual Growth 12-17
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Profit
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Employment
32,420
Businesses
12,662
Industry Analysis & Industry Trends

Language schools were hit hard when the recession forced companies and households alike to scale back their plans to go abroad. Less travel to foreign countries meant less demand for foreign-language courses. The industry benefited from steady immigration levels and the influx of international students into the United States, both of which contribute to demand for English instruction. However, even as the economy recovers and demand picks up in the next five years, language schools face increased competition from educational institutions' in-house language programs and language instruction software... purchase to read more

Industry Report - Industry Locations Chapter

Language schools are located in all regions of the United States. Despite the recent shift toward computer-based instruction, language training is still mostly given on a face-to-face basis. Therefore, language schools are likely to be located in populated regions. However, the distribution of language schools does not depend of population alone. Other factors, such as household income, demographics and corporate activity also play a role in the spread of establishments.

The West accounts for about 30.7% of industry establishments, a particularly large share considering the region's share of the population is about 17.0%. However, the West is more ethnically diverse than other parts of the United States, and this supports a greater concentration of language schools... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Language Instruction Industry?

Language schools offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities. Schools teach foreign languages, sign language and English as a second language. This industry does not include language instruction software.

Industry Products
Foreign language instructionEnglish language instructionSign language instruction
 
Industry Activities
English language instructionOther language instructionSign language instruction


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