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Trade Show and Conference Planning in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Trade Show and Conference Planning Market Research Report | NAICS 56192 | Mar 2016

Main event: Improved corporate profit and marketing budgets will support revenue gains

IBISWorld’s Trade Show and Conference Planning market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 11-16
2.7%
Annual Growth 16-21
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Profit
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Employment
87,559
Businesses
4,591
Industry Analysis & Industry Trends

After a period of slow growth and diminished corporate spending plagued industry operators, trade show and event planners will experience improved conditions over the next five years. With domestic travel on the rise and a return of corporate profit, more individuals will attend trade shows and conventions again. Nevertheless, the growth of online events may limit future growth... purchase to read more

Industry Report - Industry Analysis Chapter

Over the five years to 2016, a slow economic recovery resulted in sluggish progress for the Trade Show and Conference Planning industry. Following the recession, business conditions improved, benefiting industry operators. Progress in the broader economy facilitated an expansion in marketing budgets, as large and small business, trade groups and even nonprofits turned to trade show and conference planners to increase sales and awareness. As a result, revenue for the Trade Show and Conference Planning industry is expected to grow at an average annual rate of 2.7% to $13.8 billion in the five years to 2016. Continued growth in corporate profit and a rise in business spending on marketing should further buoy industry revenue, which is expected to increase 2.8% in 2016... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Trade Show and Conference Planning Industry?

Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).

Industry Products
Sponsorships, entertainment and advertising salesShipping, logistics and other servicesRegistration, analytics and show servicesExhibit sales and design services
 
Industry Activities
Automobile show managing, organizing or promotingConvention managing, organizing or promotingCraft fair managing, organizing or promotingFlower show managing, organizing or promotingHome show managing, organizing or promotingTrade show managing, organizing or promotingConventions promoting with or without facilitiesTrade show promoting with or without facilities


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