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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Apr 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.7%
Annual Growth 14-19
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Profit
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Employment
224,893
Businesses
160,640
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Photography industry has a low level of concentration, with the largest four photography companies in the United States generating less than 11.0% of industry revenue. The industry is dominated by small establishments, with nonemployers accounting for over 88.0% of industry companies and an estimated 50.0% of total industry revenue. Industry concentration has fallen in the past five years as larger industry players have downscaled, shutting down nonviable outlets, due to the increasing use of digital cameras and editing tools that have allowed smaller employers to compete for industry services. For example, CPI Corp. closed over 500 studios in 2012, and subsequently, in April of 2013, the company declared bankruptcy and exited the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWedding photographyCommercial photographyPortrait photography, individual or group
 
Industry Activities
Individual or group portrait photographySchool portraitureCommercial or industrial photographyWedding photography


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