Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Apr 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Analysis Chapter

The Photography industry has been out of focus for some time, reeling from the effects of the economic downturn. High unemployment and restrained disposable income growth caused consumers to reconsider spending on professional photography services. Consumers moved away from high-priced custom packages, and those that continued to purchase industry services generally opted for standard packages. Commercial industry operators suffered as total advertising expenditure plummeted 14.6% in 2009. Advertising expenditure has grown since 2010, however it remained below prerecession levels until 2012, mitigating demand for professional photography services early in the five-year period... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWedding photographyCommercial photographyPortrait photography, individual or group
Industry Activities
Individual or group portrait photographySchool portraitureCommercial or industrial photographyWedding photography

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