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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Oct 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

The Photography market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.6%
Annual Growth 14-19
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Profit
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Employment
238,182
Businesses
164,905
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Analysis Chapter

The Photography industry has been out of focus for some time, reeling from the effects of the economic downturn. High unemployment and restrained disposable income growth caused consumers to reconsider spending on professional photography services. Consumers moved away from high-priced custom packages and those that continued to purchase industry services generally opted for less expensive digital photo packages. Commercial industry operators also suffered as total advertising expenditure plummeted 14.6% in 2009 and remained mostly stagnant through 2012.

Although photographers experienced a turbulent start to the five-year period, the industry returned to growth in 2011 as the industry's key external drivers continued to show signs of improvement... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
 
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special ocassions photographySports photography


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