Industry Analysis & Industry Trends
The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more
Industry Report - Industry Analysis Chapter
The Photography industry has been out of focus for some time, reeling from the effects of the economic downturn. High unemployment and restrained disposable income growth caused consumers to reconsider spending on professional photography services. Consumers moved away from high-priced custom packages and those that continued to purchase industry services generally opted for less expensive digital photo packages. Commercial industry operators also suffered as total advertising expenditure plummeted 14.6% in 2009 and remained mostly stagnant through 2012.
Although photographers experienced a turbulent start to the five-year period, the industry returned to growth in 2011 as the industry's key external drivers continued to show signs of improvement... purchase to read more