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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Oct 2013

In the picture: Despite rising demand for professional photography, competition from amateurs will heighten

IBISWorld’s Photography market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 08-13
-1.9%
Annual Growth 13-18
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Profit
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Employment
213,463
Businesses
153,595
Industry Analysis & Industry Trends

The Photography industry has experienced a number of changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Still, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Products Chapter

The photography industry specializes in a range of photography services. These services include individual or group portraits, school portraiture, commercial or industrial photography and wedding photography.

Portrait photography slows

Individual or group portrait photography is the industry's largest product segment. Typically, these services are offered in photographic studios. A number of factors have had a negative effect on this product segment, most notably the rapid rate at which technology is altering the industry's landscape. For instance, industry player CPI Corp., which operated photography studios in Sears and Walmart stores, closed all of its US studios in 2012... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services. Services include still photography and some videography for private events. This industry excludes all movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWedding photographyCommercial photographyPortrait photography, individual or group
 
Industry Activities
Portrait photography, individual or groupSchool portraitureCommercial or industrial photographyWedding photography


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