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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Oct 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

The Photography market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.6%
Annual Growth 14-19
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Profit
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Employment
238,182
Businesses
164,905
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Investment Chapter

The industry is labor intensive because photographers perform many service-oriented tasks, in addition to taking, editing and selecting photographs. Due to the service nature of the industry, capital intensity is low; for every dollar spent on wages the industry spends about $0.08 on equipment. Capital investment for the industry is in the form of printing equipment, high-end cameras and computer technology, all of which lose value over time. Photo lighting equipment for example, usually has an effective lifespan of less than two years. Electronic equipment such as cameras, memory cards and photo finishing software is also replaced or upgraded regularly... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
 
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special ocassions photographySports photography


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