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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Oct 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.6%
Annual Growth 14-19
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Profit
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Employment
238,182
Businesses
164,905
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Starting a New Business Chapter

The Photography industry as a whole has low barriers to entry. Photographers do not need to hold any formal qualifications or accreditation; however, photographers who have been through courses offered by institutions in this field are more highly regarded than others, while those with years of experience are customarily preferred by clients over those with less experience. Still, new entrants who are creative, have natural talent and are able to incorporate the latest imaging technology can succeed in the industry without any formal training.

Formal regulations and barriers to entering the industry are nonexistent and initial costs are usually not prohibitive... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
 
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special ocassions photographySports photography


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