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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Feb 2016

In focus: Industry revenue will increase despite a constantly shifting technological landscape

IBISWorld’s Photography market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 11-16
2.6%
Annual Growth 16-21
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Profit
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Employment
231,171
Businesses
185,075
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Products Chapter

The Photography industry specializes in a range of photography services, which include individual or group portraits, school portraiture, commercial or industrial photography and special occasions photography. Final products can either be printed on photo paper or distributed electronically, usually as a compressed file in JPEG or 'Portable Network Graphics' (PNG) format. A small number of operators can also print photographs on magnets, mugs and other promotional items, although sales from these products generate less than 1.0% of revenue.

Portrait photography

Individual or group portrait photography is the industry's largest product segment, making up 34.1% of industry revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
 
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special occasions photographySports photography


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