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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Apr 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.7%
Annual Growth 14-19
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Profit
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Employment
224,893
Businesses
160,640
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Investment Chapter

The industry is labor intensive because photographers perform many service-oriented tasks, in addition to taking, editing and selecting photographs. Due to the service nature of the industry, capital intensity is low; for every dollar spent on wages the industry spends about $0.04 on equipment. Capital investment for the industry is in the form of office equipment, printing equipment, high-end cameras and computer technology. The shift to digital technology has not reduced operators' labor requirement, but it has increased the volume of production by allowing photographers to capture and edit more photographs, producing higher-quality results and offering customers a wider range of products... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWedding photographyCommercial photographyPortrait photography, individual or group
 
Industry Activities
Individual or group portrait photographySchool portraitureCommercial or industrial photographyWedding photography


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