Industry Analysis & Industry Trends
The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more
Industry Report - Industry Products Chapter
The Photography industry specializes in a range of photography services, which include individual or group portraits, school portraiture, commercial or industrial photography and special occasions photography. Final products can either be printed on photo paper or distributed electronically, usually as a compressed file in JPEG or 'Portable Network Graphics' (PNG) format. A small number of operators can also print photographs on magnets, mugs and other promotional items, although sales from these products generate less than 1.0% of revenue.
Individual or group portrait photography is the industry's largest product segment, making up 34.1% of industry revenue... purchase to read more