Industry Analysis & Industry Trends
The Photography industry has experienced a number of changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Still, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more
Industry Report - Industry Products Chapter
The photography industry specializes in a range of photography services. These services include individual or group portraits, school portraiture, commercial or industrial photography and wedding photography.
Portrait photography slows
Individual or group portrait photography is the industry's largest product segment. Typically, these services are offered in photographic studios. A number of factors have had a negative effect on this product segment, most notably the rapid rate at which technology is altering the industry's landscape. For instance, industry player CPI Corp., which operated photography studios in Sears and Walmart stores, closed all of its US studios in 2012... purchase to read more