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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Apr 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.7%
Annual Growth 14-19
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Profit
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Employment
224,893
Businesses
160,640
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Starting a New Business Chapter

The Photography industry has low barriers to entry. Photographers do not need to hold any formal qualifications or accreditation; however, photographers who have been through courses offered by institutions in this field are more highly regarded than others. Still, new entrants who are creative, skilled and able to incorporate technology into their work can succeed in the industry without any formal training.

Regulations on entering the industry are nonexistent, and costs are not prohibitive. Most digital cameras on the market increase picture quality and come with software support for digital enhancements, creating an incentive for budding amateur photographers to enter this industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWedding photographyCommercial photographyPortrait photography, individual or group
 
Industry Activities
Individual or group portrait photographySchool portraitureCommercial or industrial photographyWedding photography


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