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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Oct 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.6%
Annual Growth 14-19
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Profit
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Employment
238,182
Businesses
164,905
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Photography industry has a low level of concentration, with the four largest photography companies in the United States generating less than 15.6% of industry revenue. The industry is dominated by small establishments, with nonemployers accounting for over 90.4% of industry establishments, yet only an estimated 36.1% of total industry revenue. Moreover, nonemployers who usually generate less than $50,000 in revenue per year make up 80.4% of all establishments, yet only 13.8% of industry revenue.

Industry concentration has fallen in the past five years as larger industry players have down scaled and shut down nonviable outlets... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
 
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special ocassions photographySports photography


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