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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | May 2015

In focus: Industry revenue will increase despite a constantly shifting technological landscape

IBISWorld’s Photography market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 10-15
2.2%
Annual Growth 15-20
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Profit
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Employment
234,156
Businesses
170,117
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Analysis Chapter

The Photography industry has stated to regain its focus over the past five years, after suffering the twin effects of the economic downturn and the advent of digital technology. While increasing employment and the return of disposable income growth have caused consumers to once again consider spending on professional photography services, this growth has been tempered by an ongoing transition to business models that suit digital conditions. For example, consumers moved away from high-priced custom packages and those that continued to purchase industry services generally opted for less-expensive digital photo packages. As a result, the industry is expected to grow at an average annual rate of 2.2% to total $10.1 billion over the five years to 2015, including a 2.9% boost in 2015 alone... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
 
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special occasions photographySports photography


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