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Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | Apr 2014

In focus: Despite rising demand for professional photography, competition from amateurs will increase

IBISWorld’s Photography market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 09-14
0.7%
Annual Growth 14-19
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Profit
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Employment
224,893
Businesses
160,640
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need for a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Locations Chapter

The geographic location of establishments in the Photography industry falls in line with population size. Common industry services include school and family portraits, special events photography and sports' photography. As consumers make up the largest buyers of these services, photography studios tend to be concentrated in densely populated areas. Cities, in addition to being densely populated, have the largest amount of business activity. This leads industry establishments that focus on commercial and industrial photography to also concentrate in densely populated areas... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWedding photographyCommercial photographyPortrait photography, individual or group
 
Industry Activities
Individual or group portrait photographySchool portraitureCommercial or industrial photographyWedding photography


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