Photography in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photography Market Research Report | NAICS 54192 | May 2015

In focus: Industry revenue will increase despite a constantly shifting technological landscape

IBISWorld’s Photography market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

The Photography industry has experienced several changes as digital cameras and postproduction technologies have increasingly affected operators. While photographers are benefiting from the changes by increasing their efficiency and availability, consumers are now able to take professional-quality images without the need of a specialist. Nevertheless, revenue is expected to improve slightly in the next five years as operators focus on niche markets, such as events, sports and church directory photography, to sustain demand... purchase to read more

Industry Report - Industry Investment Chapter

The industry is labor intensive because photographers perform many service-oriented tasks, in addition to taking, editing and selecting photographs. Due to the service nature of the industry, capital intensity is low; for every dollar spent on wages the industry spends about $0.06 on equipment. Capital investment for the industry is in the form of printing equipment, high-end cameras and computer technology, all of which lose value over time. Photo lighting equipment for example, usually has an effective lifespan of less than two years. Electronic equipment such as cameras, memory cards and photo finishing software is also replaced or upgraded regularly... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Photography Industry?

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

Industry Products
School portrait photographyWeddings, holidays and other special occasions photographyCommercial and technical photographyPersonal and group portrait photography
Industry Activities
Individual or group portrait photographySchool portrait servicesCommercial or industrial photographyWedding and other special occasions photographySports photography

View Sample
Select Clients