Industry Analysis & Industry Trends
Clients use market research companies to gather information about target markets and customers. During the recession, companies cut research, development and marketing budgets in order to reduce costs. At the same time, an uncertain economic climate caused consumer spending on discretionary and big-ticket items to fall. As the economy continues to recover and corporate profit improves, the industry will continue to grow. In the five years to 2018, more changes in media consumption habits will occur, with operators shifting their focus toward social and mobile media. These factors will provide firms with a platform for further growth... purchase to read more
Industry Report - Starting a New Business Chapter
IBISWorld estimates that the top four players in this industry will account for about 25.9% of the available market share in 2013, meaning the industry has a low level of concentration. Consequently, there are few significant barriers to entry based on industry domination, or high capital or labor costs associated with entry. Since early 2004, a number of major market research companies have merged their operations or formed strategic alliances to work on new products and services, which can be provided to their clients throughout many countries. Similarly, there has been an increasing trend of advertising agencies entering the industry through acquisitions. This trend is expected to continue as agencies look to provide additional value-added services to their global clients... purchase to read more