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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | May 2015

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$22bn
Annual Growth 10-15
3.3%
Annual Growth 15-20
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Profit
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Employment
262,180
Businesses
24,539
Industry Analysis & Industry Trends

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more

Industry Report - Industry Products Chapter

Promotional Products include convenience products that are branded with the client's logo and provided to existing and potential clients for free. These products are given away to develop goodwill and name recognition. An example is the provision of a pen or other office stationery to customers of a bank or a toothbrush at a dentist's office. These types of promotional products are attractive because they give businesses the ability to efficiently reach target audiences.

Wearables

Wearables are the most common promotional product sold by industry operators. These products include anything a client could potentially wear as clothing (i.e. not buttons, badges or bags) such as hats or t-shirts... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting services


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