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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Apr 2014

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 09-14
1.2%
Annual Growth 14-19
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Profit
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Employment
81,156
Businesses
7,069
Industry Analysis & Industry Trends

Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more

Industry Report - Industry Analysis Chapter

The Promotional Products industry, which was slowed by tightened advertising budgets during the recession, began to recover in 2010, and has continued recuperating through 2014. However, when companies were forced to slash marketing budgets in order to maintain profit margins, there was a drastic 14.3% decline in 2009, which the industry has worked hard to overcome. The decline in revenue was accelerated by the loss of several pharmaceutical companies, the industry's major market, which are no longer permitted to distribute noneducational promotional products. However, a recent rise in media expenditure due to growing corporate profit is expected to help boost industry revenue. Industry revenue is estimated to increase at an annualized 1.2% during the five years to 2014... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry produce promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsCalendarsDrinkwareComputer and electronic accessoriesDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesMannequin decorating servicesSign lettering and painting servicesWelcoming advertising servicesWindow dressing and trimming services for stores


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