Industry Analysis & Industry Trends
Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Promotional Products industry is in the mature stage of its life cycle. Industry value added, which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 3.4% in the 10 years to 2020, which is slightly above with the 2.5% annualized growth anticipated for US GDP during the same period. Although industry revenue is expected increase during the 10 years to 2020, the majority of this growth is the result of a recovery from recessionary lows. Revenue is not expected to reach prerecession levels during this period.
The industry is also experiencing a phase of consolidation; in the 10 years to 2020, industry enterprises have slowly increased at an average annual rate of 2.2% to 26,887 enterprises... purchase to read more