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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Oct 2014

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 09-14
1.8%
Annual Growth 14-19
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Profit
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Employment
96,024
Businesses
7,111
Industry Analysis & Industry Trends

Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that no company in the Promotional Products industry holds over a 5.0% market share, leaving the industry without any major operators. Furthermore, the top four operators are estimated to represent just over 10.0% of industry revenue, indicating that this industry has a low level of concentration. The industry is highly fragmented, consisting of a large number of small, niche operators that focus services on local and regional markets. Consequently, more than 85.0% of industry firms have fewer than 10 employees and only 1.9% of operators staff more than 100. Recently, industry concentration has increased marginally due to some firms being acquired or leaving as a result of a poor operating environment... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry produce promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting servicesWelcoming advertising services


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