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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | May 2015

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$22bn
Annual Growth 10-15
3.3%
Annual Growth 15-20
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Profit
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Employment
262,180
Businesses
24,539
Industry Analysis & Industry Trends

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more

Industry Report - Industry Investment Chapter

The Promotional Products industry has a low level of capital intensity. IBISWorld estimates that for every dollar spent on wages, industry operators will spend $0.03 in capital investment in 2015. Capital investment is mainly in equipment and machinery. Over the past five years, capital intensity has remained relatively constant. As such, wages and depreciation are expected to account for 37.2% and 1.0% of industry revenue, respectively, in 2015. The industry is more dependent on labor due to the necessary product sales and client servicing functions required by employees. The manufacturing of the goods offered by operators is undertaken by other industries, keeping capital requirements low... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting services


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