Industry Analysis & Industry Trends
Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Promotional Products industry is in the mature stage of its life cycle. Industry value added, which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 3.0% in the 10 years to 2019, which is slightly above with the 2.5% annualized growth anticipated for US GDP during the same period. Although industry revenue is expected increase during the 10 years to 2019, the majority of this growth is the result of a recovery from recessionary lows. lines. For example, revenue is not expected to reach prerecession levels during this period.
The industry is also experiencing a phase of consolidation; in the 10 years to 2014, industry enterprises have declined slightly at an average annual rate of 0.2% to 7,150 enterprises... purchase to read more