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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Oct 2014

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 09-14
1.8%
Annual Growth 14-19
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Profit
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Employment
96,024
Businesses
7,111
Industry Analysis & Industry Trends

Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more

Industry Report - Industry Investment Chapter

The Promotional Products industry has a low level of capital intensity. IBISWorld estimates that for every dollar spent on wages, industry operators will spend $0.04 in capital investment in 2014. Capital investment is mainly in equipment and machinery. Over the past five years, capital intensity has remained relatively constant. As such, wages and depreciation are expected to account for 24.9% and 1.1% of industry revenue, respectively, in 2014. The industry is more dependent on labor due to the necessary product sales and client servicing functions required by employees. The manufacturing of the goods offered by operators is undertaken by other industries, keeping capital requirements low... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry produce promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting servicesWelcoming advertising services


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