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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Oct 2014

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 09-14
1.8%
Annual Growth 14-19
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Profit
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Employment
96,024
Businesses
7,111
Industry Analysis & Industry Trends

Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Promotional Products industry is in the mature stage of its life cycle. Industry value added, which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 3.0% in the 10 years to 2019, which is slightly above with the 2.5% annualized growth anticipated for US GDP during the same period. Although industry revenue is expected increase during the 10 years to 2019, the majority of this growth is the result of a recovery from recessionary lows. lines. For example, revenue is not expected to reach prerecession levels during this period.

The industry is also experiencing a phase of consolidation; in the 10 years to 2014, industry enterprises have declined slightly at an average annual rate of 0.2% to 7,150 enterprises... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry produce promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting servicesWelcoming advertising services


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