Industry Analysis & Industry Trends
Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more
Industry Report - Industry Locations Chapter
Many major operators have located their establishments in areas that make it easier to service their national clients. Similarly, major product suppliers to this industry are also concentrated in the same areas, allowing distributors to cut costs associated with freight and delivery. Overall, the distribution of establishments in the Promotional Products industry closely follows the US population.
The Southeast is home to the largest number of industry establishments, accounting for an expected 26.4% of the national total in 2014. In this region, Florida is estimated to register nearly one-third of the region's establishments and 8.0% of the national total... purchase to read more