Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | May 2015

Offset printing: Increasing advertising budgets will promote demand for industry products

The Promotional Products market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Promotional Products industry is in the mature stage of its life cycle. Industry value added, which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 3.4% in the 10 years to 2020, which is slightly above with the 2.5% annualized growth anticipated for US GDP during the same period. Although industry revenue is expected increase during the 10 years to 2020, the majority of this growth is the result of a recovery from recessionary lows. Revenue is not expected to reach prerecession levels during this period.

The industry is also experiencing a phase of consolidation; in the 10 years to 2020, industry enterprises have slowly increased at an average annual rate of 2.2% to 26,887 enterprises... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting services

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