Industry Analysis & Industry Trends
Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more
Industry Report - Starting a New Business Chapter
This industry is predominantly composed of a large number of small firms. This low concentration indicates that there are relatively low barriers to entry based on lack of industry domination by large operators. However, building a relationship with reliable suppliers can take time and established operators may be able to obtain discounts for bulk and frequent purchases. As a result, these firms can pass savings onto clients; this can act as a barrier to entry as potential new firms will not be able to compete based on these prices.
Low barriers to entry also occur based on a firm's ability to establish a website to display products and take orders and payment, while outsourcing the supply of products and customization services required by clients... purchase to read more