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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Dec 2015

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$21bn
Annual Growth 10-15
3.1%
Annual Growth 15-20
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Profit
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Employment
234,165
Businesses
24,459
Industry Analysis & Industry Trends

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more

Industry Report - Starting a New Business Chapter

This industry is predominantly composed of a large number of small firms. This low concentration indicates that there are relatively low barriers to entry based on lack of industry domination by large operators. However, building a relationship with reliable suppliers can take time and established operators may be able to obtain discounts for bulk and frequent purchases. As a result, these firms can pass savings onto clients; this can act as a barrier to entry as potential new firms will not be able to compete based on these prices.

Low barriers to entry also occur based on a firm's ability to establish a website to display products and take orders and payment, while outsourcing the supply of products and customization services required by clients... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting services


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