Industry Analysis & Industry Trends
The industry will get a boost during the economic recovery, when improvements in corporate profit and sentiment are expected to create renewed demand for promotional products. In response to growing competition from low-cost manufacturers that deal directly with clients, operators will try to differentiate themselves by using greener materials in their products or by increasing their web presence to enhance client interaction... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Promotional Products industry is in the mature stage of its life cycle. Although industry revenue is expected increase during the five years to 2018, the majority of this growth will represent recovery from recent declines. For example, revenue is not expected to reach 2008 levels until 2018. Furthermore, industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 1.8% in the 10 years to 2018, which is in line with the 2.1% annualized growth anticipated for US GDP during the same period.
While industries with slower growth than GDP are often considered to be in the declining stage of their life cycle, the recession and loss of the pharmaceutical market weighed on the Promotional Products industry... purchase to read more