Industry Analysis & Industry Trends
Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more
Industry Report - Industry Products Chapter
Promotional Products include convenience products that are branded with the client's logo and provided to existing and potential clients for free. These products are given away to develop goodwill and name recognition. An example is the provision of a pen or other office stationery to customers of a bank or a toothbrush at a dentist's office. These types of promotional products are attractive because they give businesses the ability to efficiently reach target audiences.
Wearables are the most common promotional product sold by industry operators. These products include anything a client could potentially wear as clothing (i.e. not buttons, badges or bags) such as hats or t-shirts... purchase to read more