Industry Analysis & Industry Trends
Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue has been severely pressured. However, following the financial crisis, the Promotional Products industry has rebounded, posting gains in the past five years. Consequently, as businesses begin to expand their advertising budgets, the industry will benefit from a move toward more integrated advertising campaigns, causing an increase in demand for promotional products... purchase to read more
Industry Report - Starting a New Business Chapter
This industry is predominantly composed of a large number of small firms. This low concentration indicates that there are relatively low barriers to entry based on lack of industry domination by large operators. However, building a relationship with reliable suppliers can take time and established operators may be able to obtain discounts for bulk and frequent purchases. As a result, these firms can pass savings onto clients; this can act as a barrier to entry as potential new firms will not be able to compete based on these prices.
Low barriers to entry also occur based on a firm's ability to establish a website to display products and take orders and payment, while outsourcing the supply of products and customization services required by clients... purchase to read more