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Promotional Products in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Promotional Products Market Research Report | NAICS 54189 | Dec 2015

Offset printing: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$21bn
Annual Growth 10-15
3.1%
Annual Growth 15-20
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Profit
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Employment
234,165
Businesses
24,459
Industry Analysis & Industry Trends

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses, as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns... purchase to read more

Industry Report - Industry Analysis Chapter

The Promotional Products industry rebounded from steep recessionary losses, as rising US corporate profit rates boosted advertising budgets and newly formed businesses turned to industry operators to help endorse their brand, service or product. As a result, industry revenue is expected to expand at an annualized rate of 3.1% to $21.4 billion over the five years to 2015, which includes 3.4% growth in 2015 alone. The majority of industry revenue is generated through the distribution of specialty advertising on everyday items, such as mugs, magnets, calendars and t-shirts. Similar to other advertising industries, the recession hurt industry revenue, as increasing unemployment and declining discretionary consumer spending caused businesses to slash marketing and advertising expenditures... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Promotional Products Industry?

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

Industry Products
WearablesWriting instrumentsBagsDrinkware, housewares and products for the homeDesk and office accessoriesOther items
 
Industry Activities
Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)Merchandise demonstration servicesDisplay lettering servicesSign lettering and painting services


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