Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Industry Products Chapter
The industry generates the majority of its revenue from mail-out services, including printing of advertising materials. The remainder is generated from value-added and associated services such as commercial art and graphic design, market research, photography services, commissions and merchandise sales.
Full direct-mail services
Many clients use full-service programs, which include everything from concept development and graphic design to lettershop services and printing. Full direct-mail services are expected to account for about 51.5% of industry revenue in 2014. Increases in business sentiment largely drive this segment; as corporate profit increases, more companies are willing to spend for the industry's full-service offerings... purchase to read more