Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2016. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecessionary levels. During the five years to 2021, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Industry Locations Chapter
Companies in the Direct Mail Advertising industry are heavily concentrated in the Southeast, Mid-Atlantic and West. Together, these provinces account for an estimated 58.0% of all industry establishments. The distribution of industry companies largely follows the geographic distribution of the population. The Southeast also represents a large portion of establishments and revenue because the region accounts for more than a quarter of the national population.
The industry is also densely concentrated in the Mid-Atlantic and West regions because they are home to a large number of major advertising agencies and PR companies. Many direct mail firms choose to be located near these firms because they tend to drive overall marketing and promotional programs for clients... purchase to read more