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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Oct 2014

Posting better numbers: Increased advertising budgets will greatly benefit industry operators

IBISWorld’s Direct Mail Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
2.2%
Annual Growth 14-19
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Profit
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Employment
54,733
Businesses
2,741
Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that in 2014, the industry's three largest players will have a combined market share of less than 20.0%, indicating that the industry has a low level of concentration. The industry is composed of a large number of relatively small businesses operating in the industry, and few large firms. More than half of all players have fewer than five employees and more than 80% have fewer than 20.

Direct mail services are often provided as an adjunct to larger companies, particularly advertising agencies, which offer integrated marketing, promotion and communication services... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect-mail advertising servicesDirect-mail or direct distribution advertising campaign services


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