Industry Analysis & Industry Trends
Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising following the harsh downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth... purchase to read more
Industry Report - Starting a New Business Chapter
The industry's barriers to entry are low and steady. While there is no licensing of operators, there are government regulations associated with privacy, theft or misuse of databases and with consumer protection. However, none of these regulations provide a significant barrier to entry.
The Direct Mail Advertising Industry has a low level of concentration, with the top three players estimated to account for less than 20.0% of total industry revenue. This percentage indicates that key players in the industry have a relatively low level of dominance. While large players may have access to cheaper inputs as a result of existing relationships with suppliers, there are no significant barriers to entry related to market dominance by major players... purchase to read more