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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Feb 2016

Snail mail: Despite rising overall ad spending, online competition will limit industry growth

IBISWorld’s Direct Mail Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 11-16
0.1%
Annual Growth 16-21
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Profit
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Employment
49,071
Businesses
2,534
Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2016. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecessionary levels. During the five years to 2021, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Locations Chapter

Companies in the Direct Mail Advertising industry are heavily concentrated in the Southeast, Mid-Atlantic and West. Together, these provinces account for an estimated 58.0% of all industry establishments. The distribution of industry companies largely follows the geographic distribution of the population. The Southeast also represents a large portion of establishments and revenue because the region accounts for more than a quarter of the national population.

The industry is also densely concentrated in the Mid-Atlantic and West regions because they are home to a large number of major advertising agencies and PR companies. Many direct mail firms choose to be located near these firms because they tend to drive overall marketing and promotional programs for clients... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect mail advertising servicesDirect mail or direct distribution advertising campaign services


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