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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | May 2014

Mail merge: Industry operators will look to boost revenue by providing more services online

IBISWorld’s Direct Mail Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
54,585
Businesses
2,737
Industry Analysis & Industry Trends

Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising following the harsh downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth... purchase to read more

Industry Report - Industry Locations Chapter

This industry is more heavily concentrated in the New England, Mid-Atlantic and Plains regions, relative to the distribution of the national population. The industry is most densely concentrated in the Mid-Atlantic region because it is home to a large number of major advertising agencies and PR companies. Many direct mail firms choose to be located near these firms because they tend to drive overall marketing and promotional programs for clients. This factor allows for more effective interaction and networking between operators across these industries.

The states with the most industry offices are California and New York, which are estimated to account for 12.4% and 7.6% of establishments, respectively. These states have the most offices because of their large populations... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect-mail advertising servicesDirect-mail or direct distribution advertising campaign services


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