Industry Analysis & Industry Trends
Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising following the harsh downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth... purchase to read more
Industry Report - Industry Products Chapter
The industry generates the majority of its revenue from mail-out services, including printing of advertising materials. The remainder is generated from value-added and associated services such as commercial art and graphic design, market research, photography services, commissions and merchandise sales.
Full direct-mail services
Many clients use full-service programs, which include everything from concept development and graphic design to lettershop services and printing. Full direct-mail services are expected to account for about 51.5% of industry revenue in 2014. Increases in business sentiment largely drive this segment; as corporate profit increases, more companies are willing to spend for the industry's full-service offerings... purchase to read more