Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2015. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecession levels. During the five years to 2020, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Starting a New Business Chapter
The industry's barriers to entry are low and steady. While there is no licensing of operators, there are government regulations associated with privacy, theft or misuse of databases and with consumer protection. However, none of these regulations provide a significant barrier to entry.
The Direct Mail Advertising Industry has a low level of concentration, with the top three players estimated to account for less than 20.0% of total industry revenue. This percentage indicates that key players in the industry have a relatively low level of dominance. While large players may have access to cheaper inputs as a result of existing relationships with suppliers, there are no significant barriers to entry related to market dominance by major players... purchase to read more