Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2016. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecessionary levels. During the five years to 2021, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Direct Mail Advertising industry is in the decline phase of its life cycle. Although the recession did not impact the industry as severely as other advertising industries, its growth has recently slowed due to high client penetration and increasing competition from other forms of advertising. During the 10 years to 2021, the industry's value added, which measures the industry's contribution to GDP, is forecast to remain stagnant, while annualized GDP growth will reach 2.3% over the period.
Direct mail is still a very cost-effective method of promotion, and operators are now able to offer highly targeted mailing lists. However, the industry is facing increasing competition from other forms of direct response marketing, including e-mail and the internet... purchase to read more