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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Feb 2016

Snail mail: Despite rising overall ad spending, online competition will limit industry growth

IBISWorld’s Direct Mail Advertising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 11-16
0.1%
Annual Growth 16-21
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Profit
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Employment
49,071
Businesses
2,534
Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2016. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecessionary levels. During the five years to 2021, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Direct Mail Advertising industry is in the decline phase of its life cycle. Although the recession did not impact the industry as severely as other advertising industries, its growth has recently slowed due to high client penetration and increasing competition from other forms of advertising. During the 10 years to 2021, the industry's value added, which measures the industry's contribution to GDP, is forecast to remain stagnant, while annualized GDP growth will reach 2.3% over the period.

Direct mail is still a very cost-effective method of promotion, and operators are now able to offer highly targeted mailing lists. However, the industry is facing increasing competition from other forms of direct response marketing, including e-mail and the internet... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect mail advertising servicesDirect mail or direct distribution advertising campaign services


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