Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Jul 2015

You've got mail: Despite rising overall ad spending, online competition will prevent growth

IBISWorld’s Direct Mail Advertising market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2015. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecession levels. During the five years to 2020, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Investment Chapter

IBISWorld estimates that for every dollar spent on labor in 2015, roughly $0.11 will be spent on the use and replacement of buildings and equipment. Therefore, IBISWorld estimates that this industry has a low level of capital intensity.

The industry is information- and knowledge-intensive, with a requirement to collect, collate, analyze, store and retrieve data. Operators must then print and organize mail-outs of the contracted promotional material. For these reasons, IBISWorld estimates that wage costs comprise 20.8% of industry revenue in 2015. While computing and related technology assists in this process, operators require specialist labor input in the areas of sales, client meetings and graphic design... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect mail advertising servicesDirect mail or direct distribution advertising campaign services

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