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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Feb 2016

Snail mail: Despite rising overall ad spending, online competition will limit industry growth

The Direct Mail Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2016. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecessionary levels. During the five years to 2021, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that in 2016, the industry's three largest players will have a combined market share of less than 20.0%, indicating that the industry has a low level of concentration. The industry is composed of a large number of relatively small businesses operating in the industry, and few large firms. More than half of all players have fewer than five employees and more than 80% have fewer than 20.

Direct mail services are often provided as an adjunct to larger companies, particularly advertising agencies, which offer integrated marketing, promotion and communication services... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect mail advertising servicesDirect mail or direct distribution advertising campaign services

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