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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Oct 2014

Posting better numbers: Increased advertising budgets will greatly benefit industry operators

IBISWorld’s Direct Mail Advertising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
2.2%
Annual Growth 14-19
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Profit
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Employment
54,733
Businesses
2,741
Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Products Chapter

The industry generates the majority of its revenue from mail-out services, including printing of advertising materials. The remainder is generated from value-added and associated services such as commercial art and graphic design, market research, photography services, commissions and merchandise sales.

Full direct-mail services

Many clients use full-service programs, which include everything from concept development and graphic design to lettershop services and printing. Full direct-mail services are expected to account for about 51.5% of industry revenue in 2014. Increases in business sentiment largely drive this segment; as corporate profit increases, more companies are willing to spend for the industry's full-service offerings... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect-mail advertising servicesDirect-mail or direct distribution advertising campaign services


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