Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Industry Key Buyers Chapter
IBISWorld estimates that in 2014, the industry's three largest players will have a combined market share of less than 20.0%, indicating that the industry has a low level of concentration. The industry is composed of a large number of relatively small businesses operating in the industry, and few large firms. More than half of all players have fewer than five employees and more than 80% have fewer than 20.
Direct mail services are often provided as an adjunct to larger companies, particularly advertising agencies, which offer integrated marketing, promotion and communication services... purchase to read more