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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | May 2014

Mail merge: Industry operators will look to boost revenue by providing more services online

IBISWorld’s Direct Mail Advertising market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
54,585
Businesses
2,737
Industry Analysis & Industry Trends

Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising following the harsh downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Direct Mail Advertising industry is in the decline phase of its life cycle. Although the recession did not impact the industry as severely as other advertising industries, its growth has recently slowed due to high client penetration and increasing competition from other forms of advertising. During the 10 years to 2019, the industry's value added, which measures the industry's contribution to GDP, is forecast to increase at a slight annualized rate of 0.4%, compared with annualized GDP growth of 2.7% over the period.

Direct mail is still a very cost-effective method of promotion, and operators are now able to offer highly targeted mailing lists... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect-mail advertising servicesDirect-mail or direct distribution advertising campaign services


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