Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Jul 2015

You've got mail: Despite rising overall ad spending, online competition will prevent growth

The Direct Mail Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2015. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecession levels. During the five years to 2020, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Products Chapter

The industry generates the majority of its revenue from mail-out services, including printing of advertising materials. The remainder is generated from value-added and associated services such as commercial art and graphic design, market research, photography services, commissions and merchandise sales.

Full direct mail services

Many clients use full-service programs, which include everything from concept development and graphic design to lettershop services and printing. Full direct mail services are estimated to account for 49.7% of industry revenue in 2015. Increases in business sentiment largely drive this segment; as corporate profit increases, more companies are willing to spend for the industry's full-service offerings... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect mail advertising servicesDirect mail or direct distribution advertising campaign services

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