Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Direct Mail Advertising industry is in the decline phase of its life cycle. Although the recession did not impact the industry as severely as other advertising industries, its growth has recently slowed due to high client penetration and increasing competition from other forms of advertising. During the 10 years to 2019, the industry's value added, which measures the industry's contribution to GDP, is forecast to increase at a slight annualized rate of 0.5%, compared with annualized GDP growth of 2.5% over the period.
Direct mail is still a very cost-effective method of promotion, and operators are now able to offer highly targeted mailing lists... purchase to read more