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Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Oct 2014

Posting better numbers: Increased advertising budgets will greatly benefit industry operators

The Direct Mail Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
2.2%
Annual Growth 14-19
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Profit
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Employment
54,733
Businesses
2,741
Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry Locations Chapter

This industry is more heavily concentrated in the New England, Mid-Atlantic and Plains regions, relative to the distribution of the national population. The industry is most densely concentrated in the Mid-Atlantic region because it is home to a large number of major advertising agencies and PR companies. Many direct mail firms choose to be located near these firms because they tend to drive overall marketing and promotional programs for clients. This factor allows for more effective interaction and networking between operators across these industries.

The states with the most industry offices are California and New York, which are estimated to account for 12.4% and 7.6% of establishments, respectively. These states have the most offices because of their large populations... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
 
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect-mail advertising servicesDirect-mail or direct distribution advertising campaign services


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