Direct Mail Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Mail Advertising Market Research Report | NAICS 54186 | Jul 2015

You've got mail: Despite rising overall ad spending, online competition will prevent growth

IBISWorld’s Direct Mail Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2015. However, much of this gain represents a recovery from recessionary lows and industry revenue is expected to remain below prerecession levels. During the five years to 2020, industry revenue is expected to remain nearly stagnant. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, but outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Direct Mail Advertising industry is in the decline phase of its life cycle. Although the recession did not impact the industry as severely as other advertising industries, its growth has recently slowed due to high client penetration and increasing competition from other forms of advertising. During the 10 years to 2019, the industry's value added, which measures the industry's contribution to GDP, is forecast to increase at a slight annualized rate of 0.4%, compared with annualized GDP growth of 2.7% over the period.

Direct mail is still a very cost-effective method of promotion, and operators are now able to offer highly targeted mailing lists... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Mail Advertising Industry?

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

Industry Products
Full direct mail servicesLettershop servicesPrinting and fulfillment servicesMailing list support servicesOther services
Industry Activities
Advertising material preparation services for mailing or direct distributionDirect mail advertising servicesDirect mail or direct distribution advertising campaign services

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