Industry Analysis & Industry Trends
Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising following the harsh downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth... purchase to read more
Industry Report - Industry Locations Chapter
This industry is more heavily concentrated in the New England, Mid-Atlantic and Plains regions, relative to the distribution of the national population. The industry is most densely concentrated in the Mid-Atlantic region because it is home to a large number of major advertising agencies and PR companies. Many direct mail firms choose to be located near these firms because they tend to drive overall marketing and promotional programs for clients. This factor allows for more effective interaction and networking between operators across these industries.
The states with the most industry offices are California and New York, which are estimated to account for 12.4% and 7.6% of establishments, respectively. These states have the most offices because of their large populations... purchase to read more