Industry Analysis & Industry Trends
Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use direct mail advertising following the harsh downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV. However, as companies engage in mainstream advertising again over the next five years, the industry will face heightened competition. In particular, increasing competition from digital advertising, including the internet and mobile messaging, will threaten industry growth... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Direct Mail Advertising industry is in the decline phase of its life cycle. Although the recession did not impact the industry as severely as other advertising industries, its growth has recently slowed due to high client penetration and increasing competition from other forms of advertising. During the 10 years to 2019, the industry's value added, which measures the industry's contribution to GDP, is forecast to increase at a slight annualized rate of 0.4%, compared with annualized GDP growth of 2.7% over the period.
Direct mail is still a very cost-effective method of promotion, and operators are now able to offer highly targeted mailing lists... purchase to read more