Industry Analysis & Industry Trends
After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry is expected to increase over the five years to 2014. However, much of this gain represents a recovery from recessionary lows in 2009 and industry revenue is expected to remain below prerecession levels. During the five years to 2019, industry revenue is expected to increase slightly. Higher expected levels of consumer spending and rising corporate profit margins are anticipated to increase advertising expenditures, aiding industry revenue. Nonetheless, outside competition should continue to hinder significant revenue growth and profit improvement... purchase to read more
Industry Report - Industry Locations Chapter
This industry is more heavily concentrated in the New England, Mid-Atlantic and Plains regions, relative to the distribution of the national population. The industry is most densely concentrated in the Mid-Atlantic region because it is home to a large number of major advertising agencies and PR companies. Many direct mail firms choose to be located near these firms because they tend to drive overall marketing and promotional programs for clients. This factor allows for more effective interaction and networking between operators across these industries.
The states with the most industry offices are California and New York, which are estimated to account for 12.4% and 7.6% of establishments, respectively. These states have the most offices because of their large populations... purchase to read more