Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Oct 2014

Good signs: Rising advertising expenditure and rate increases will improve revenue

The Billboard & Outdoor Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase over the five years to 2014. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. In the coming years, industry revenue is set to further expand due to a rise in advertising expenditure and rate increases... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2014, IBISWorld estimates that the top three industry operators will account for 39.6% of industry revenue, indicating a medium level of concentration. Concentration has been slowly increasing in the industry as large operators have continued to acquire small competitors. For example, Lamar Advertising Company has increased its capacity by about 6.0% during the past five years through acquisitions alone. In tandem, CBS Outdoor recently expand its outdoor billboard portfolio by 1,100 through its asset acquisition of Van Wagner Communications.

About 84.2% of enterprises have fewer than ten employees, and only 2.4% of industry companies have 100 or more. This discrepancy suggests that the industry still has a large number of small companies... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising

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