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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Apr 2014

Positive signs: Digital technologies and returning ad budgets will drive demand

IBISWorld’s Billboard & Outdoor Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
38,755
Businesses
11,723
Industry Analysis & Industry Trends

While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more

Industry Report - Industry Analysis Chapter

With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase by 4.6% to $10.5 billion in 2014 as the industry builds on its recent gains. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. This strong performance is expected to allow industry revenue to expand at an average annual rate of 3.1% in the five years to 2014.

Revenue fell by 17.0% in 2009 because clients slashed marketing budgets during the recession to maintain margins amid declining business activity... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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