Industry Analysis & Industry Trends
Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more
Industry Report - Industry Locations Chapter
The nature of operations in the Billboard and Outdoor Advertising industry results in a geographically dispersed structure. The Southeast region accounts for the largest proportion of industry establishments. However, California and New York, two of the largest markets for outdoor advertising, also have large numbers of businesses.
The Southeast accounts for the greatest proportion of establishments in the Billboard and Outdoor Advertising industry. IBISWorld estimates that the Southeast region will account for 26.9% of industry establishments in 2015, slightly higher than its 25.5% share of the US population... purchase to read more