Industry Analysis & Industry Trends
Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The services provided by this industry have wholehearted market acceptance, and advertisers are not expected to stop using outdoor advertising at any point in the foreseeable future. Consequently, the industry's contribution to the overall economy, measured by industry value added (IVA), is expected to increase an annualized 4.1% in the 10 years to 2020. During the same 10 years, US GDP is projected to grow at an average annual rate of 2.5%.
The increase in government controls over outdoor advertising limits the ability of industry operators to expand. Government regulations have slowed some operators' expansion by placing bans on new sites, particularly digital displays... purchase to read more