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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Dec 2015

Good signs: Rising advertising expenditure and rate increases will improve revenue

The Billboard & Outdoor Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 10-15
1.4%
Annual Growth 15-20
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Profit
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Employment
39,779
Businesses
12,287
Industry Analysis & Industry Trends

Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2015, IBISWorld estimates that the top four industry operators will generate more than 40.0% of industry revenue, indicating a medium level of concentration. Several factors contribute to the moderate level of concentration in the industry, some that cap growth so that it is difficult to push upward into a high level of concentration and several that keep concentration about a low level.

The purchasing power of large companies in this industry contributes to the moderate level of concentration, propping it up. Concentration has been slowly increasing in the industry as large operators have continued to acquire small competitors. For example, Lamar Advertising Company has increased its capacity by about 6.0% during the past five years through acquisitions alone... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
Billboards: bulletinBillboards: posterAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-car advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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