Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | May 2015

Good signs: Rising advertising expenditure and rate increases will improve revenue

The Billboard & Outdoor Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more

Industry Report - Industry Products Chapter

The Billboard and Outdoor Advertising industry offers a variety of products that can generally be segmented into four categories: billboards, street furniture displays, transit displays and other alternative forms.


The sale of ad space on billboards accounts for an estimated 64.0% of industry revenue. Major companies offer two forms of billboards: bulletins and posters. Billboards are mounted on structures that are owned or leased by the company. Leases are negotiated with both private and public landowners for periods ranging from one month to 10 years, or even longer in some cases. Prices differ depending on exposure, or the potential number of consumers who will view the advertisement... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising

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