Industry Analysis & Industry Trends
While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more
Industry Report - Industry Locations Chapter
The nature of operations in the Billboard and Outdoor Advertising industry results in a geographically dispersed structure. The Southeast region accounts for the largest proportion of industry establishments. However, the largest amount of businesses are found in California and Texas, where two of the largest markets for outdoor advertising are located.
The Southeast accounts for the greatest proportion of establishments in the Billboard and Outdoor Advertising industry. IBISWorld estimates that the Southeast region will account for 27.6% of industry establishments in 2014, slightly higher than its share of the US population at 25.4%. On the other hand, wages in the Southeast are lower than the rest of the United States regions... purchase to read more