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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Apr 2014

Positive signs: Digital technologies and returning ad budgets will drive demand

IBISWorld’s Billboard & Outdoor Advertising market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
38,755
Businesses
11,723
Industry Analysis & Industry Trends

While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more

Industry Report - Industry Investment Chapter

The Billboard and Outdoor Advertising industry requires a significant amount of capital due to the costs associated with billboard construction and maintenance. In addition, the industry requires labor to install and maintain displays and advertisements. In 2014, labor costs are expected to account for about 13.1% of industry revenue, while depreciation is estimated to account for 14.2%. As a result, IBISWorld estimates that the average industry enterprise spends $1.08 in capital investments (replacement of displays and equipment) for every $1.00 spent in wages. This ratio implies that the industry is highly capital intensive.

The industry's capital intensity is expected to increase during the next five years with the advent of more digital display faces... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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