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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Apr 2014

Positive signs: Digital technologies and returning ad budgets will drive demand

The Billboard & Outdoor Advertising market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
38,755
Businesses
11,723
Industry Analysis & Industry Trends

While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more

Industry Report - Industry Locations Chapter

The nature of operations in the Billboard and Outdoor Advertising industry results in a geographically dispersed structure. The Southeast region accounts for the largest proportion of industry establishments. However, the largest amount of businesses are found in California and Texas, where two of the largest markets for outdoor advertising are located.

Southeast

The Southeast accounts for the greatest proportion of establishments in the Billboard and Outdoor Advertising industry. IBISWorld estimates that the Southeast region will account for 27.6% of industry establishments in 2014, slightly higher than its share of the US population at 25.4%. On the other hand, wages in the Southeast are lower than the rest of the United States regions... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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