Industry Analysis & Industry Trends
While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more
Industry Report - Industry Analysis Chapter
With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase by 4.6% to $10.5 billion in 2014 as the industry builds on its recent gains. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. This strong performance is expected to allow industry revenue to expand at an average annual rate of 3.1% in the five years to 2014.
Revenue fell by 17.0% in 2009 because clients slashed marketing budgets during the recession to maintain margins amid declining business activity... purchase to read more