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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Apr 2014

Positive signs: Digital technologies and returning ad budgets will drive demand

IBISWorld’s Billboard & Outdoor Advertising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
38,755
Businesses
11,723
Industry Analysis & Industry Trends

While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The services provided by this industry have wholehearted market acceptance, and advertisers are not expected to stop using outdoor advertising at any point in the foreseeable future. However, many industry operators were forced to make pricing concessions during the past five years to retain clients. These price cuts can have long-reaching impacts due to long-term contracts. Despite this hurdle, the industry's contribution to the overall economy, measured by industry value added (IVA), is expected to increase at 4.9% annually in the 10 years to 2019. During the same ten years, US GDP is projected to grow at an average annual rate of 2.7%.

The increase in government controls over outdoor advertising limits the ability of industry operators to expand... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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