Industry Analysis & Industry Trends
While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more
Industry Report - Industry Key Buyers Chapter
In 2014, IBISWorld estimates that the top three industry operators will account for slightly more than 40.0% of industry revenue, indicating a medium level of concentration. Concentration has been slowly increasing in the industry as large operators have continued to acquire small competitors. For example, Lamar Advertising Company has increased its capacity by about 6.0% during the past five years through acquisitions alone.
About 97.0% of enterprises have nine or fewer employees, with only 0.5% having 100 or more. This discrepancy suggests that the industry still has a large number of small companies. During the five years to 2019, IBISWorld expects industry consolidation to slow. Lamar has stated there is a lack of competitors that are worth acquiring... purchase to read more