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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | May 2015

Good signs: Rising advertising expenditure and rate increases will improve revenue

IBISWorld’s Billboard & Outdoor Advertising market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 10-15
1.6%
Annual Growth 15-20
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Profit
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Employment
39,860
Businesses
12,147
Industry Analysis & Industry Trends

Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The services provided by this industry have wholehearted market acceptance, and advertisers are not expected to stop using outdoor advertising at any point in the foreseeable future. Consequently, the industry's contribution to the overall economy, measured by industry value added (IVA), is expected to increase an annualized 4.1% in the 10 years to 2020. During the same 10 years, US GDP is projected to grow at an average annual rate of 2.5%.

The increase in government controls over outdoor advertising limits the ability of industry operators to expand. Government regulations have slowed some operators' expansion by placing bans on new sites, particularly digital displays... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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