Industry Analysis & Industry Trends
While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The services provided by this industry have wholehearted market acceptance, and advertisers are not expected to stop using outdoor advertising at any point in the foreseeable future. However, many industry operators were forced to make pricing concessions during the past five years to retain clients. These price cuts can have long-reaching impacts due to long-term contracts. Despite this hurdle, the industry's contribution to the overall economy, measured by industry value added (IVA), is expected to increase at 4.9% annually in the 10 years to 2019. During the same ten years, US GDP is projected to grow at an average annual rate of 2.7%.
The increase in government controls over outdoor advertising limits the ability of industry operators to expand... purchase to read more