Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Oct 2014

Good signs: Rising advertising expenditure and rate increases will improve revenue

IBISWorld’s Billboard & Outdoor Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase over the five years to 2014. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. In the coming years, industry revenue is set to further expand due to a rise in advertising expenditure and rate increases... purchase to read more

Industry Report - Starting a New Business Chapter

The barriers to entry in the Billboard and Outdoor Advertising industry are high and increasing. New entrants will find trouble competing unless they enter through the acquisition of an existing company. The industry is also highly capital intensive, given the need to construct and maintain numerous sites. The capital involved is only increasing with the growing popularity of digital displays. While these displays offer a higher return, their installation, maintenance and replacement all exceed that of more traditional billboards and advertisements. In addition, companies must purchase or rent real estate and operating equipment. Such costs can cause significant barriers for potential firms who do not have sufficient capital... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising

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