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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Dec 2015

Good signs: Rising advertising expenditure and rate increases will improve revenue

IBISWorld’s Billboard & Outdoor Advertising market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 10-15
1.4%
Annual Growth 15-20
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Profit
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Employment
39,779
Businesses
12,287
Industry Analysis & Industry Trends

Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more

Industry Report - Industry Locations Chapter

The nature of operations in the Billboard and Outdoor Advertising industry results in a geographically dispersed structure. The Southeast region accounts for the largest proportion of industry establishments. However, California and New York, two of the largest markets for outdoor advertising, also have large numbers of businesses.

Southeast

The Southeast accounts for the greatest proportion of establishments in the Billboard and Outdoor Advertising industry. IBISWorld estimates that the Southeast region will account for 26.9% of industry establishments in 2015, slightly higher than its 25.5% share of the US population... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
Billboards: bulletinBillboards: posterAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-car advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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