SEARCH   
MEMBER LOGIN    

Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Apr 2014

Positive signs: Digital technologies and returning ad budgets will drive demand

IBISWorld’s Billboard & Outdoor Advertising market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
Add to Cart
Profit
Add to Cart
Employment
38,755
Businesses
11,723
Industry Analysis & Industry Trends

While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2014, IBISWorld estimates that the top three industry operators will account for slightly more than 40.0% of industry revenue, indicating a medium level of concentration. Concentration has been slowly increasing in the industry as large operators have continued to acquire small competitors. For example, Lamar Advertising Company has increased its capacity by about 6.0% during the past five years through acquisitions alone.

About 97.5% of enterprises have fewer than ten employees, and less than 0.5% of industry companies have 100 or more. This discrepancy suggests that the industry still has a large number of small companies. During the five years to 2019, IBISWorld expects industry consolidation to slow. Lamar has stated there is a lack of competitors that are worth acquiring... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


View Sample
Quote
Select Clients