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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | Oct 2014

Good signs: Rising advertising expenditure and rate increases will improve revenue

IBISWorld’s Billboard & Outdoor Advertising market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
38,755
Businesses
11,544
Industry Analysis & Industry Trends

With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase over the five years to 2014. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. In the coming years, industry revenue is set to further expand due to a rise in advertising expenditure and rate increases... purchase to read more

Industry Report - Industry Analysis Chapter

With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase by 4.6% to $10.5 billion in 2014 as the industry builds on its recent gains. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. This strong performance is expected to allow industry revenue to expand at an average annual rate of 3.1% in the five years to 2014.

Revenue fell by 17.0% in 2009 because clients slashed marketing budgets during the recession to maintain margins amid declining business activity... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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