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Billboard & Outdoor Advertising in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Outdoor Advertising Market Research Report | NAICS 54185 | May 2015

Good signs: Rising advertising expenditure and rate increases will improve revenue

IBISWorld’s Billboard & Outdoor Advertising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 10-15
1.6%
Annual Growth 15-20
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Profit
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Employment
39,860
Businesses
12,147
Industry Analysis & Industry Trends

Over the past five years, revenue for the Billboard and Outdoor Advertising industry has increased in line with expanded marketing budgets since the recession. In an increasingly fractured media landscape, industry operators have maintained demand by providing rare access to a mass market. Outdoor advertising firms have also increasingly invested in digital displays, which despite facing some regulatory pushback have the potential to generate far greater revenue and returns than traditional billboards. As the economy and corporate profit continue to improve over the next five years, industry growth is expected to accelerate... purchase to read more

Industry Report - Starting a New Business Chapter

The barriers to entry in the Billboard and Outdoor Advertising industry are high and increasing. New companies will have trouble competing in the industry unless they enter through the acquisition of an existing company. The industry is also highly capital intensive, given the need to construct and maintain numerous sites. The capital involved is only increasing with the growing popularity of digital displays. While these displays offer a higher return, their installation, maintenance and replacement costs all exceed those of more traditional billboards and advertisements. In addition, companies must purchase or rent real estate and operating equipment. Such costs can present significant barriers for potential firms who do not have sufficient capital... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Outdoor Advertising Industry?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

Industry Products
BillboardsAlternative and other leased displaysStreet furniture and other urban fixture displaysTransit displays
 
Industry Activities
Aerial advertisingBillboard-display advertisingBus, taxicab and subway-card advertisingDisplay advertisingIndoor-display advertisingOutdoor-display advertisingStore-display advertisingTransit advertising


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