Industry Analysis & Industry Trends
With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase over the five years to 2014. Industry revenue has increased each year since 2010 due to businesses expanding their marketing budgets in light of growing corporate profit. In the coming years, industry revenue is set to further expand due to a rise in advertising expenditure and rate increases... purchase to read more
Industry Report - Industry Key Buyers Chapter
In 2014, IBISWorld estimates that the top three industry operators will account for 39.6% of industry revenue, indicating a medium level of concentration. Concentration has been slowly increasing in the industry as large operators have continued to acquire small competitors. For example, Lamar Advertising Company has increased its capacity by about 6.0% during the past five years through acquisitions alone. In tandem, CBS Outdoor recently expand its outdoor billboard portfolio by 1,100 through its asset acquisition of Van Wagner Communications.
About 84.2% of enterprises have fewer than ten employees, and only 2.4% of industry companies have 100 or more. This discrepancy suggests that the industry still has a large number of small companies... purchase to read more