Industry Analysis & Industry Trends
While the industry faced declining revenue as corporate profit fell and businesses reduced spending on advertising, players are enjoying a turnaround. As the economy continues to improve, industry demand will follow suit, with businesses upping their advertising budgets and spending more on billboards as traditional advertising outlets such as TV and newspapers wane. Despite strong competition from other advertising methods, the ability to reach a large audience will drive demand for billboards and outdoor displays over the next five years... purchase to read more
Industry Report - Industry Products Chapter
The Billboard and Outdoor Advertising industry offers a variety of products that can generally be segmented into four categories: billboards, street furniture displays, transit displays and other alternative forms.
The sale of ad space on billboards accounts for an estimated 64.0% of industry revenue. Major companies offer two forms of billboards: bulletins and posters. Billboards are mounted on structures that are owned or leased by the company. Leases are negotiated with both private and public landowners for periods ranging from monthly to 10 years, or even longer in some cases. Prices can differ depending on exposure and the potential number of consumers that would view the advertisement... purchase to read more