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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Jul 2014

Strategically social: Web-based marketing and social media trends will fuel growth

IBISWorld’s Public Relations Firms market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
4.2%
Annual Growth 14-19
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Profit
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Employment
56,831
Businesses
8,687
Industry Analysis & Industry Trends

Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more

Industry Report - Industry Products Chapter

Public relations firms are generally involved in a number of activities on a client's behalf. Operators offer services to improve the profile and image of a company or its board members, assist consumers' understanding of a product or service, and inform shareholders of company activities. PR agencies are also involved in monitoring the media on behalf of clients to immediately correct or counteract any adverse publicity, information or misleading statements. This typically involves maintaining close contact with media sources and having crisis plans ready for any possible attack on a client firm's image or reputation by a wide range of actors, including environmental organizations, local community groups and politicians... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsInvestor relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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