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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Dec 2013

Socially adept: Web-based marketing and social media trends will fuel growth

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 08-13
2.6%
Annual Growth 13-18
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Profit
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Employment
54,618
Businesses
8,352
Industry Analysis & Industry Trends

Public relations firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more

Industry Report - Industry Investment Chapter

The Public Relations Firms industry has low capital intensity. For every dollar spent on wages, industry operators are expected to spend $0.03 on capital in 2013. Similar to many service industries, PR firms rely less on capital instruments for operations and more on highly skilled labor. PR employees typically have specialized skills in corporate communications, marketing, writing and relationship management. Thus, average wages tend to be high in PR agencies. The industry's capital expenditure usually includes purchases of computers and software programs necessary for operations. The industry's capital intensity has remained low since 2008, a trend that is expected to continue into 2018... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsInvestor relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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