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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Jul 2014

Strategically social: Web-based marketing and social media trends will fuel growth

IBISWorld’s Public Relations Firms market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
4.2%
Annual Growth 14-19
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Profit
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Employment
56,831
Businesses
8,687
Industry Analysis & Industry Trends

Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more

Industry Report - Starting a New Business Chapter

Public relations firms in the US generally face low and steady barriers to entry. In 2014, the industry's largest player, Omnicom, is expected to claim 5.9% of industry revenue. This indicates that the industry has a low level of concentration (see Market Share Concentration section for further details) and does not have significant barriers to entry. Some of the largest global PR companies, however, have been acquired by and integrated into large advertising agencies. It is unlikely that a new operator in this industry would be able to effectively compete against these global integrated agencies, due to the substantial resources that global firms possess.

This industry requires very little capital investment to establish a new firm... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsInvestor relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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