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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Dec 2015

Good relations: PR firms will continue to benefit from rising marketing budgets

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 10-15
2.9%
Annual Growth 15-20
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Profit
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Employment
86,934
Businesses
42,065
Industry Analysis & Industry Trends

Clients hire public relations (PR) firms to manage a company's image, publicize a product or service and communicate with stakeholders. The industry's performance depends largely on clients' marketing budgets, which is largely determined by corporate profit. As economic conditions have improved, industry revenue has increased due to client businesses increasing their marketing expenditure. In the coming years, the expansion of niche and social networking services and the continued development of mobile media are expected to contribute to relatively strong industry growth... purchase to read more

Industry Report - Industry Products Chapter

Public relations firms are generally involved in a number of activities on a client's behalf. Operators offer services to improve the profile and image of a company or its board members, assist consumers' understanding of a product or service, and inform shareholders of company activities. PR agencies are also involved in monitoring the media on behalf of clients to immediately correct or counteract any adverse publicity, information or misleading statements. This typically involves maintaining close contact with media sources and having crisis plans ready for any possible attack on a client firm's image or reputation by a wide range of actors, including environmental organizations, local community groups and politicians... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsPublic affairs and community relationsInvestor relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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