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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Jul 2014

Strategically social: Web-based marketing and social media trends will fuel growth

IBISWorld’s Public Relations Firms market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
4.2%
Annual Growth 14-19
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Profit
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Employment
56,831
Businesses
8,687
Industry Analysis & Industry Trends

Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more

Industry Report - Industry Locations Chapter

The industry is concentrated in the Mid-Atlantic and, to a lesser extent, the West. The former has a high concentration of PR firms due to its close proximity to the large number of major clients that are headquartered in New York City, particularly those in the banking and financial services sectors. Additionally, many PR agencies are now owned by large advertising agencies located in New York and Los Angeles. IBISWorld does not expect this level of geographic concentration to change in the near future.

The Mid-Atlantic is by far the most prominent region in the Public Relations Firms industry. Its share of industry revenue and employment is greater than the region's share of establishments, indicating a high concentration of large firms, compared with other regions... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsInvestor relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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