Industry Analysis & Industry Trends
Social climber
Public relations firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more
Industry Report - Industry Key Buyers Chapter
IBISWorld estimates the four largest PR firms account for 19.9% of industry revenue in 2012, which is indicative of an industry with low concentration. There are a large number of small PR firms, with the vast majority having fewer than ten employees. At the other end of the scale, there are a small number of large firms that operate on a national and international level. These firms focus almost exclusively on large, high-value clients and are often the subsidiaries of international advertising agencies. Over the past decade, advertising agencies have increasingly acquired companies that allow them to provide their clients with value-added services, including market research and PR... purchase to read more