SEARCH   
MEMBER LOGIN    

Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Jul 2014

Strategically social: Web-based marketing and social media trends will fuel growth

IBISWorld’s Public Relations Firms market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
4.2%
Annual Growth 14-19
Add to Cart
Profit
Add to Cart
Employment
56,831
Businesses
8,687
Industry Analysis & Industry Trends

Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more

Industry Report - Industry Investment Chapter

The Public Relations Firms industry has low capital intensity. For every dollar spent on wages, industry operators are expected to spend $0.02 on capital in 2014. Similar to many service industries, PR firms rely less on capital instruments for operations and more on highly skilled labor. PR employees typically have specialized skills in corporate communications, marketing, writing and relationship management. Thus, average wages tend to be high in PR agencies. The industry's capital expenditure usually includes purchases of computers and software programs necessary for operations. The industry's capital intensity has remained low since 2009, a trend that is expected to continue into 2019... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsInvestor relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


View Sample
Quote
Select Clients