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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Dec 2014

Strategically social: Web-based marketing and social media trends will fuel industry growth

IBISWorld’s Public Relations Firms market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
4.2%
Annual Growth 14-19
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Profit
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Employment
56,831
Businesses
8,366
Industry Analysis & Industry Trends

Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Public Relations Firms industry is moving into the mature stage of its life cycle. Industry value-added (IVA), a measure of the industry's contribution to the overall economy, is forecast to increase at an annualized 3.8% in the 10 years to 2019. The industry's IVA growth is slightly higher than the annualized GDP growth of 2.5% over the same period, due to the industry's rapid adoption of social media and digital promotion, which have allowed for highly successful targeted campaigns. Although new entrants have joined the industry to capitalize on opportunities from web-based approaches, acquisition activity has also occurred in the five years to 2014, with global advertising agencies purchasing established PR agencies to service multinational clients... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsInvestor relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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