Industry Analysis & Industry Trends
Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation... purchase to read more
Industry Report - Industry Locations Chapter
The industry is concentrated in the Mid-Atlantic and, to a lesser extent, the West. The former has a high concentration of PR firms due to its close proximity to the large number of major clients that are headquartered in New York City, particularly those in the banking and financial services sectors. Additionally, many PR agencies are now owned by large advertising agencies located in New York and Los Angeles. IBISWorld does not expect this level of geographic concentration to change in the near future.
The Mid-Atlantic is by far the most prominent region in the Public Relations Firms industry. Its share of industry revenue and employment is greater than the region's share of establishments, indicating a high concentration of large firms, compared with other regions... purchase to read more