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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Dec 2015

Good relations: PR firms will continue to benefit from rising marketing budgets

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 10-15
2.9%
Annual Growth 15-20
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Profit
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Employment
86,934
Businesses
42,065
Industry Analysis & Industry Trends

Clients hire public relations (PR) firms to manage a company's image, publicize a product or service and communicate with stakeholders. The industry's performance depends largely on clients' marketing budgets, which is largely determined by corporate profit. As economic conditions have improved, industry revenue has increased due to client businesses increasing their marketing expenditure. In the coming years, the expansion of niche and social networking services and the continued development of mobile media are expected to contribute to relatively strong industry growth... purchase to read more

Industry Report - Industry Locations Chapter

The industry is concentrated in the Mid-Atlantic and, to a lesser extent, the West. The former has a high concentration of PR firms due to its close proximity to the large number of major clients that are headquartered in New York City, particularly those in the banking and financial services sectors. Additionally, many PR agencies are now owned by large advertising agencies located in New York and Los Angeles. IBISWorld does not expect this level of geographic concentration to change in the near future.

The Mid-Atlantic is by far the most prominent region in the Public Relations Firms industry. Its share of industry revenue and employment is greater than the region's share of establishments, indicating a high concentration of large firms, compared with other regions... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsPublic affairs and community relationsInvestor relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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