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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Dec 2015

Good relations: PR firms will continue to benefit from rising marketing budgets

IBISWorld’s Public Relations Firms market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 10-15
2.9%
Annual Growth 15-20
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Profit
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Employment
86,934
Businesses
42,065
Industry Analysis & Industry Trends

Clients hire public relations (PR) firms to manage a company's image, publicize a product or service and communicate with stakeholders. The industry's performance depends largely on clients' marketing budgets, which is largely determined by corporate profit. As economic conditions have improved, industry revenue has increased due to client businesses increasing their marketing expenditure. In the coming years, the expansion of niche and social networking services and the continued development of mobile media are expected to contribute to relatively strong industry growth... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates the four largest PR firms account for less than 15.0% of industry revenue in 2015, which is indicative of an industry with low concentration. There are a large number of small PR firms, with the vast majority having fewer than 10 employees. At the other end of the scale, there are a small number of large firms that operate on a national and international level. These firms focus almost exclusively on large, high-value clients and are often the subsidiaries of international advertising agencies. During the past decade, advertising agencies have increasingly acquired companies that allow them to provide their clients with value-added services, including market research and PR... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsPublic affairs and community relationsInvestor relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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