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Public Relations Firms in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms Market Research Report | NAICS 54182 | Dec 2015

Good relations: PR firms will continue to benefit from rising marketing budgets

IBISWorld’s Public Relations Firms market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 10-15
2.9%
Annual Growth 15-20
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Profit
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Employment
86,934
Businesses
42,065
Industry Analysis & Industry Trends

Clients hire public relations (PR) firms to manage a company's image, publicize a product or service and communicate with stakeholders. The industry's performance depends largely on clients' marketing budgets, which is largely determined by corporate profit. As economic conditions have improved, industry revenue has increased due to client businesses increasing their marketing expenditure. In the coming years, the expansion of niche and social networking services and the continued development of mobile media are expected to contribute to relatively strong industry growth... purchase to read more

Industry Report - Starting a New Business Chapter

Public relations firms in the US generally face low barriers to entry. The industry has many sole operators and a low level of market concentration, indicating that new players are entering the industry regularly and do not face significant barriers to entry. Some of the largest global PR companies, however, have been acquired by and integrated into large advertising agencies. It is unlikely that a new operator in this industry would be able to effectively compete against these global integrated agencies, due to the substantial resources that global firms possess.

This industry requires very little capital investment to establish a new firm... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

Industry Products
Corporate media relationsProduct media relationsPublic affairs and community relationsInvestor relationsSpecial events
 
Industry Activities
Public relationsLobbyingImage promotionPolitical consulting


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