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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Sep 2014

Making a name: Agencies will continue looking to specialization and digital media to grow revenue

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$34bn
Annual Growth 09-14
1.4%
Annual Growth 14-19
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Profit
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Employment
171,125
Businesses
13,536
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Starting a New Business Chapter

The Advertising Agencies industry has a low level of concentration, although strengthening market share concentration among the industry's key players will pose a barrier to entry over the next five years. As the market becomes more concentrated, large industry operators, like Omnicom Group and Publicis Group, will provide more in-house services for companies that want to build global brand awareness. This trend may limit small, boutique advertising agencies from entering the industry. Also, corporate, government and global accounts are widely reserved for international agencies, which pose as a barrier to small operators. Nevertheless, opportunities exist for niche and specialist operators serving certain clients, industries or regions... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
 
Industry Activities
Creating advertising campaignsDisseminating on of advertising campaigns through available mediums, such as TV and periodicalsProviding advice and support covering most facets of the industry


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