Industry Analysis & Industry Trends
Operators in the Advertising Agencies industry create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. The emergence of new media and, in particular, the trend moving away from traditional media and toward digital services, has prompted a change in advertising strategies. Consequently, some industry operators have started to specialize in online advertising in order to adapt. As a result, industry revenue has grown relatively well over the five years to 2016. Over the next five years, the industry will exhibit sustained growth, as the proliferation of digital mediums, such as tablets and smartphones, provide new revenue streams... purchase to read more
Industry Report - Industry Locations Chapter
The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the industry's largest establishments are in the Mid-Atlantic and West regions, which are estimated to account for a combined 39.1% of total industry establishments, because of its proximity to New York City, Los Angeles and many other major corporations.
The Southeast accounts for a significant share of industry establishments, estimated at 21.8%, including Florida with 7.6% of establishments. However, this is largely due to the region's share of population, which is 25.6%. The region's share of establishments is primarily comprised of small operations that serve local business... purchase to read more