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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Jan 2016

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$50bn
Annual Growth 10-15
4.5%
Annual Growth 15-20
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Profit
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Employment
248,248
Businesses
64,615
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing media environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Locations Chapter

The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the Mid-Atlantic region accounts for the largest proportion of industry revenue because of its proximity to New York City and many major corporations.

Southeast

IBISWorld estimates that the Southeast region accounts for 21.8% of industry establishments. In spite of this, the region generates 18.2% of industry revenue. The Southeast also accounts for 18.2% of total industry wages employing 17.9% of total industry workers. On average, the region has fewer employees per establishment relative to the national average. Florida's presence in the region is dominating, making up more than one-third of the region's industry establishments... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

Industry Products
Advertising servicesCreative servicesPublic relations servicesMedia planning, buying & representation
 
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals


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