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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Apr 2016

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$43bn
Annual Growth 11-16
3.5%
Annual Growth 16-21
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Profit
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Employment
251,296
Businesses
65,454
Industry Analysis & Industry Trends

Operators in the Advertising Agencies industry create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. The emergence of new media and, in particular, the trend moving away from traditional media and toward digital services, has prompted a change in advertising strategies. Consequently, some industry operators have started to specialize in online advertising in order to adapt. As a result, industry revenue has grown relatively well over the five years to 2016. Over the next five years, the industry will exhibit sustained growth, as the proliferation of digital mediums, such as tablets and smartphones, provide new revenue streams... purchase to read more

Industry Report - Industry Analysis Chapter

Operators in the Advertising Agencies industry create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. The emergence of new media and, in particular, the trend moving away from traditional media and toward digital services, has prompted a change in advertising strategies. Some industry operators have started to specialize in online advertising in order to adapt. This has helped the industry grow relatively well and, as a result, revenue is expected to increase at an average annual rate of 3.5% over the five years to 2016. In 2016 alone, IBISWorld expects industry revenue to increase 1.7% to $43.1 billion as companies spend more on marketing campaigns and downstream demand from advertising agencies grows... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

Industry Products
Advertising servicesCreative servicesPublic relations servicesMedia planning, buying & representation
 
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals


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