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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Apr 2016

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$43bn
Annual Growth 11-16
3.5%
Annual Growth 16-21
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Profit
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Employment
251,296
Businesses
65,454
Industry Analysis & Industry Trends

Operators in the Advertising Agencies industry create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. The emergence of new media and, in particular, the trend moving away from traditional media and toward digital services, has prompted a change in advertising strategies. Consequently, some industry operators have started to specialize in online advertising in order to adapt. As a result, industry revenue has grown relatively well over the five years to 2016. Over the next five years, the industry will exhibit sustained growth, as the proliferation of digital mediums, such as tablets and smartphones, provide new revenue streams... purchase to read more

Industry Report - Industry Locations Chapter

The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the industry's largest establishments are in the Mid-Atlantic and West regions, which are estimated to account for a combined 39.1% of total industry establishments, because of its proximity to New York City, Los Angeles and many other major corporations.

Southeast

The Southeast accounts for a significant share of industry establishments, estimated at 21.8%, including Florida with 7.6% of establishments. However, this is largely due to the region's share of population, which is 25.6%. The region's share of establishments is primarily comprised of small operations that serve local business... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

Industry Products
Advertising servicesCreative servicesPublic relations servicesMedia planning, buying & representation
 
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals


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