SEARCH   
MEMBER LOGIN    

Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Sep 2014

Making a name: Agencies will continue looking to specialization and digital media to grow revenue

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$34bn
Annual Growth 09-14
1.4%
Annual Growth 14-19
Add to Cart
Profit
Add to Cart
Employment
171,125
Businesses
13,536
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Analysis Chapter

Over the past five years, as many clients have responded to the changing media landscape by implementing digital advertising campaigns, this trend has spurred revenue growth for the Advertising Agencies industry. Over the five years to 2014, total advertising expenditure is expected to grow at an annualized rate of 4.5%, as more clients have allocated their advertising budget away from traditional, print media and toward TV and digital media. Furthermore, according to data from the Interactive Advertising Bureau (IAB), an estimated 68.0% of advertisers have increased their number of video advertisements, with videos comprising 35.0% of clients' online display budget in 2012, compared with 27.0% in 2011... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
 
Industry Activities
Creating advertising campaignsDisseminating on of advertising campaigns through available mediums, such as TV and periodicalsProviding advice and support covering most facets of the industry


View Sample
Quote
Select Clients