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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Apr 2015

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$52bn
Annual Growth 10-15
5.2%
Annual Growth 15-20
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Profit
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Employment
252,547
Businesses
64,385
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Locations Chapter

The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the Mid-Atlantic region accounts for the largest proportion of industry revenue because of its proximity to New York City and many major corporations.

Southeast

IBISWorld estimates that the Southeast region accounts for 22.1% of industry establishments. In spite of this, the region only generates 12.1% of industry revenue. Unfortunately for regional employees, the Southeast only accounts for 11.7% of total industry wages despite having 17.0% of total employment. On average, the region has fewer employees per establishment relative to the national average... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
 
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals


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