Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Jun 2014

Making a name: Agencies will continue looking to specialization and digital media to grow revenue

IBISWorld’s Advertising Agencies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as firms adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, and integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2014, IBISWorld estimates that the top four players in this industry will account for an estimated 31.9% of industry revenue. Industry concentration has increased over time as more agencies operate on a global basis. This factor has caused the number of establishments operating in this industry to remain relatively stagnant in the five years to 2014, slightly increasing at an annualized rate of 0.2% to 13,845. In spite of the trend toward globalization, only revenue generated domestically contributes to industry market share, meaning that firms generating the majority of their revenue from abroad might have a lower market share relative to their total revenue... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
Industry Activities
Creating advertising campaignsDisseminating on of advertising campaigns through available mediums, such as TV and periodicalsProviding advice and support covering most facets of the industry

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