Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Apr 2016

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Operators in the Advertising Agencies industry create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. The emergence of new media and, in particular, the trend moving away from traditional media and toward digital services, has prompted a change in advertising strategies. Consequently, some industry operators have started to specialize in online advertising in order to adapt. As a result, industry revenue has grown relatively well over the five years to 2016. Over the next five years, the industry will exhibit sustained growth, as the proliferation of digital mediums, such as tablets and smartphones, provide new revenue streams... purchase to read more

Industry Report - Industry Products Chapter

The Advertising Agencies industry offers a broad range of services, including media planning, market research, graphic design, media buying and public relations services. Advertising agencies also provide client services such as direct mail marketing and web page design. Additionally, agencies offer services across a variety of media, including digital and print advertising, that consumers can access with tablets, computers, newspapers, billboards and other media forms. During the past five years, internet advertising has increased and newspaper advertising has declined, as evidenced by print advertising expenditure declining at an average annual rate of 1.8% per year in the five years to 2016... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

Industry Products
Advertising servicesCreative servicesPublic relations servicesMedia planning, buying & representation
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals

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