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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Sep 2014

Making a name: Agencies will continue looking to specialization and digital media to grow revenue

IBISWorld’s Advertising Agencies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$34bn
Annual Growth 09-14
1.4%
Annual Growth 14-19
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Profit
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Employment
171,125
Businesses
13,536
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Products Chapter

The Advertising Agencies industry offers a broad range of services, including media planning, market research, graphic design, media buying and public relations services. Advertising agencies also provide client services such as direct mail marketing and web page design. Additionally, agencies offer services across a variety of media, including digital and print advertising, that consumers can access with tablets, computers, newspapers, billboards, and other media forms. During the past five years, internet advertising has increased and newspaper advertising has declined... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
 
Industry Activities
Creating advertising campaignsDisseminating on of advertising campaigns through available mediums, such as TV and periodicalsProviding advice and support covering most facets of the industry


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