Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Sep 2015

Making a name: Revenue will grow as agencies adjust to the changing media landscape

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Advertising Agencies industry is in the mature phase of its life cycle. Although industry revenue is projected to increase during the five years to 2020, a portion of this growth stemmed from a postrecessionary recovery in demand for advertising services. During the 10 years to 2020, industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 4.6%, compared with annualized GDP growth of 2.5% over the period. The industry is becoming more concentrated, evidenced by a few large global firms dominating the market... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals

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