Industry Analysis & Industry Trends
Operators in the Advertising Agencies industry create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. The emergence of new media and, in particular, the trend moving away from traditional media and toward digital services, has prompted a change in advertising strategies. Consequently, some industry operators have started to specialize in online advertising in order to adapt. As a result, industry revenue has grown relatively well over the five years to 2016. Over the next five years, the industry will exhibit sustained growth, as the proliferation of digital mediums, such as tablets and smartphones, provide new revenue streams... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Advertising Agencies industry is in the mature phase of its life cycle. However, the emergence of digital media has provided an opportunity for vibrant growth. IBISWorld expects that the industry will grow faster than the overall economy during the 10 years to 2021. During that time, the industry's contribution to GDP, measured by industry value added, is expected to increase at an average annual rate of 4.0%, compared with an average annual GDP growth rate of about 2.2% during the same period.
The industry is becoming more concentrated, evidenced by a few large global firms dominating the market and gaining market share... purchase to read more