Industry Analysis & Industry Trends
Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more
Industry Report - Industry Locations Chapter
The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the Mid-Atlantic region accounts for the largest proportion of industry revenue because of its proximity to New York City and many major corporations.
IBISWorld estimates that the Southeast region accounts for 22.1% of industry establishments. In spite of this, the region only generates 12.1% of industry revenue. Unfortunately for regional employees, the Southeast only accounts for 11.7% of total industry wages despite having 17.0% of total employment. On average, the region has fewer employees per establishment relative to the national average... purchase to read more