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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Apr 2015

Making a name: Revenue will grow as agencies adjust to the changing media landscape

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$52bn
Annual Growth 10-15
5.2%
Annual Growth 15-20
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Profit
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Employment
252,547
Businesses
64,385
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as operators adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, while integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Key Buyers Chapter

A low level of market share concentration characterizes the Advertising Agencies industry. In 2015, the top four advertising agencies are expected to account for less than 30.0% of industry revenue. Over the past five years, market share has steadily increased, in line with merger and acquisition activity. For example, Interpublic Group of Companies' subsidiary, Lowe and Partners, acquired Lowe Profero, a global digital network that specializes in digital advertising, media and marketing solutions. This trend is indicative of many large agencies expanding into global markets, which has allowed these agencies to attract a customer base of clients that wanted to streamline their global advertising expenditures... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
 
Industry Activities
Creating advertising campaignsDisseminating advertising campaigns through available mediums, such as TV and periodicals


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