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Advertising Agencies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | NAICS 54181 | Jun 2014

Making a name: Agencies will continue looking to specialization and digital media to grow revenue

IBISWorld’s Advertising Agencies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$34bn
Annual Growth 09-14
1.4%
Annual Growth 14-19
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Profit
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Employment
171,125
Businesses
13,536
Industry Analysis & Industry Trends

Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as firms adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, and integration of traditional media advertising with new media promotions will become increasingly important... purchase to read more

Industry Report - Industry Locations Chapter

The Southeast accounts for the greatest proportion of advertising agencies, in line with its share of population. However, the Mid-Atlantic region accounts for the largest proportion of industry revenue because of its proximity to New York City and many major corporations.

Southeast

IBISWorld estimates that the Southeast region accounts for 21.9% of industry establishments. In spite of this, the region only generates 12.1% of industry revenue. Unfortunately for regional employees, the Southeast only accounts for 11.7% of total industry wages despite having 17.0% total employment. On average, the region has fewer employees per establishment relative to the national average... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. placing advertising).

Industry Products
Advertising servicesCreative servicesMedia representation servicesPublic relations servicesMedia planning and buying
 
Industry Activities
Creating advertising campaignsDisseminating on of advertising campaigns through available mediums, such as TV and periodicalsProviding advice and support covering most facets of the industry


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