Industry Analysis & Industry Trends
State of the art
Graphic designers continue to rely on advertisers for revenue, so declining consumption and weak corporate profit hit the industry during the recession. During the next five years, a revival in the economy will boost income levels, causing firms to perform better and leading them to increase advertising expenditure. Furthermore, a focus on graphic design services for the expanding online market will support revenue growth... purchase to read more
Industry Report - Industry Locations Chapter
The geographic distribution for the industry follows that of the population and number of businesses in a region. Generally, larger population areas create more consumer demand for goods. In effect, advertising agencies in those areas will need more graphic designers to develop visually stimulating designs for their clients' advertisement campaigns. Overall, the states that generate the greatest shares of industry revenue are: California (15.1%), New York (10.1%), Florida (6.9%), Illinois (6.7%) and Texas (4.4%).
Regions with higher concentrations
The Mid-Atlantic, Great Lakes and West all have large positive discrepancies between the proportion of establishments and the proportion of populations... purchase to read more