Industry Analysis & Industry Trends
Success by association
Although the recession limited industry growth in the past five years, consumer preferences for brand name products allowed intellectual property licensing firms to maintain slight profitability and avoided a severe downturn. After revenue was hampered by low corporate profit and consumer spending, growth is expected to accelerate as disposable income levels recover and consumers spend more heavily on well-known brands... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Despite the moderate level of volatility the industry exhibits caused by its vulnerability to drops in consumer sentiment, long-term growth has been steady, and is expected to remain so for the foreseeable future. Although the industry is estimated to have grown at a slower rate than the overall economy from 2007 to 2012, growth is expected to increase in the five years to 2017. IBISWorld estimates that the industry's contribution the overall economy, measured by industry value added (IVA), will increase an average 2.0% annually in the ten years to 2017, close to GDP growth of 1.9% during the same period.
The benefit of having a prominent and valuable brand is a well-established notion in modern business... purchase to read more