Industry Analysis & Industry Trends
The industry is swiftly declining as technology replaces in-store rentals with online downloads and purchases. Competition from substitutes, such as cable TV and internet rentals, will continue to adversely affect industry operators, as they struggle to remain relevant in a changing market. However, as some companies diversify and begin to offer different services, industry operators may have an opportunity to grow... purchase to read more
Industry Report - Industry Products Chapter
DVD and videotape rental
DVD and videotape rentals are estimated to account for 68.4% of revenue in 2014. DVD rentals account for the overwhelming majority of this segment, as most consumers no longer own a VHS machine to watch videotapes. Streaming services and kiosk rentals have considerably reduced this segment's share of industry revenue over the five years to 2014. According to NPD Group, a market research company, stand-alone kiosk rentals began to exceed brick and mortar rentals over 2011. This trend has continued into 2014, cutting into industry revenue as a result.
Game rentals are expected to account for 6.2% of industry revenue over 2014. The majority of game rentals are for popular game consoles such as Xbox and PlayStation... purchase to read more