Industry Analysis & Industry Trends
The global recession put the brakes on the industry, but a revival in demand for air travel will stimulate growth again. Rising personal incomes and more generous corporate travel budgets will underpin growth from this market; however, rising fuel prices and the corresponding increase in ticket prices threaten that forecast. Still, the industry is forecast to pick up speed as firms implement new strategies and look to focus on ride sharing, a growing service segment in the industry... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Car Rental industry is in the mature stage of its life cycle. Over the 10 years to 2019, industry value added, which measures an industry's contribution to GDP, is expected to grow an average of 3.1% per year. In comparison, GDP is set to grow an annualized 2.5% over the same period. Therefore, the industry is growing at slightly slower rate than the economy, indicating that the industry is mature.
New technologies, such as online reservations, provide advantages like reduced customer acquisition costs. But these advantages flow on to existing companies and do not produce new entrants or new markets. Some companies are expanding into local markets with programs like car sharing... purchase to read more