Industry Analysis & Industry Trends
The global recession put the brakes on the industry, but a revival in demand for air travel will stimulate growth again. Rising personal incomes and more generous corporate travel budgets will underpin growth from this market; however, rising fuel prices and the corresponding increase in ticket prices threaten that forecast. Still, the industry is forecast to pick up speed as operators implement new strategies and look to focus on ride sharing, a growing service segment in the industry... purchase to read more
Industry Report - Starting a New Business Chapter
Rental fleet investment is a significant capital outlay. For example, Hertz and Avis Budget both spent substantial amounts on car purchases over the past five years. Even if small companies do not spend as much on their fleet as the largest companies do, the companies still need to invest in fleet maintenance and fleet storage, and they need to operate and staff a rental location.
The major companies enjoy strong brand recognition. Brand recognition eases customer acquisition and can stimulate repeat business if a customer associates a given brand with a good rental experience. Potential new entrants would have difficulty establishing a brand identity because the current brands are heavily entrenched... purchase to read more