Industry Analysis & Industry Trends
The global recession put the brakes on the industry, but a revival in demand for air travel will stimulate growth again. Rising personal incomes and more generous corporate travel budgets will underpin growth from this market; however, rising fuel prices and the corresponding increase in ticket prices threaten that forecast. Still, the industry is forecast to pick up speed as firms implement new strategies and look to focus on ride sharing, a growing service segment in the industry... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Car Rental industry is in the mature stage of its life cycle. New technologies, such as online reservations, provide advantages like reduced customer acquisition costs. But these advantages flow on to existing companies and do not produce new entrants or new markets. Some companies are expanding into local markets with programs like car sharing. However, car sharing represents a specific kind of car rental, not a radical departure from past service offerings. Success in new markets will only add incremental revenue growth and will not quickly change the industry's structure. Lastly, the number of industry operators will decline from 2,643 in 2008 to an estimated 2,404 in 2018, even though the number of locations will stay stable at 7,548 to 7,540 during the same period... purchase to read more