Industry Analysis & Industry Trends
The global recession put the brakes on the industry, but a revival in demand for air travel will stimulate growth again. Rising personal incomes and more generous corporate travel budgets will underpin growth from this market; however, rising fuel prices and the corresponding increase in ticket prices threaten that forecast. Still, the industry is forecast to pick up speed as firms implement new strategies and look to focus on ride sharing, a growing service segment in the industry... purchase to read more
Industry Report - Industry Locations Chapter
Car rental locations are distributed is based on two factors. First, rental locations are concentrated near airports and major population centers. This is because air travelers generate most of the industry's revenue and the busiest airports are near major cities. Furthermore, major population centers offer larger markets for local services like insurance replacement and car sharing than suburban or rural areas.
Second, states that are popular tourist destinations tend to have a higher concentration of rental locations than other states. For example, Hawaii has more rental locations than Oklahoma or Oregon, despite being significantly smaller and having fewer residents than either state... purchase to read more