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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Oct 2014

High ratings: The industry will restructure to compete with cable TV and new media

IBISWorld’s Television Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$38bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
121,137
Businesses
936
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Analysis Chapter

In the five years to 2014, operators in the Television Broadcasting industry have undergone structural changes to contend with declining advertising revenue. Broadcast revenue is largely dependent on advertising expenditure, which, in turn, is determined by corporate profit and disposable income levels. Although advertising expenditure has increased along with rising disposable income and corporate profit in the past five years, the media landscape has become increasingly competitive. Consumers are shifting to cable television and online media for their news and entertainment needs, prompting advertisers to lower their spending on television broadcasting... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Compiling audiovisual content to form a cohesive program Digitally transmitting television programming


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