Industry Analysis & Industry Trends
The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV industry, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful firms will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Television Broadcasting industry's traditional business model is unsustainable because broadcast TV has steadily lost viewers and profitability has declined. Meanwhile, the industry's closest competitor, cable TV, has seen a surge in popularity, profitability and revenue. This competition has driven the industry toward decline, particularly during the Great Recession. Nonetheless, the emergence of per-viewer fees signals an evolution in the business model, which brings the industry closer to cable, and strengthening its long-term viability.
The industry is forecast to grow more slowly than GDP because of intensifying external competition for audiences and advertising revenue... purchase to read more