Industry Analysis & Industry Trends
The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV industry, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful firms will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more
Industry Report - Industry Key Buyers Chapter
IBISWorld estimates that the top four companies earn 47.0% of the Television Broadcasting industry's revenue. This percentage has stayed relatively constant during the five years to 2014, because some major companies acquired additional stations, while others sold them. The intensifying competition from cable networks has adversely affected broadcasting revenue during this time. As more Americans have started subscribing to and watching cable television, advertisers have started paying higher rates to spots on that medium.
The FCC has developed a Diversity Index for TV and media ownership, which segments ownership into three tiers. The smallest markets comprise operators with three or fewer TV stations, where diversity of ownership and viewpoints is limited... purchase to read more