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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Oct 2014

High ratings: The industry will restructure to compete with cable TV and new media

IBISWorld’s Television Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$38bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
121,137
Businesses
936
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Starting a New Business Chapter

Along with high capital intensity and escalating competition from new and existing media, FCC regulations are prohibitive to entry into the Television Broadcasting industry. The Media Bureau announced that the initiation of nationwide first-come, first-serve, digital-only licensing for low power television and TV translator stations, which was previously scheduled to begin in July 2010, has been postponed indefinitely. Also, no new stations are allowed to form because of The National Broadband Plan, which was created to free up spectrum for the establishment of a mobile broadband service. IBISWorld does not anticipate that many new television-broadcasting stations will be permitted to form in over the five years to 2019... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Compiling audiovisual content to form a cohesive program Digitally transmitting television programming


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