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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Apr 2015

Weak signal: Competition from online media producers continues to put pressure on TV broadcasters

IBISWorld’s Television Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$41bn
Annual Growth 10-15
0.9%
Annual Growth 15-20
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Profit
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Employment
121,344
Businesses
880
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that the top four companies earn 53.3% of the Television Broadcasting industry's revenue. This percentage has increased gradually over the five years to 2015 as a result of gradual consolidation among the industry's most powerful media conglomerates. Media cross-ownership, the practice of owning multiple media companies within television, film, radio, publishing and various other online entities, has intensified significantly over the past decade. Industry leaders such as The Walt Disney Company and Comcast have increased their purchases of smaller media platforms. Doing so expands the companies' ability to reach audiences, limits the potential outreach of its competition and can expand the company's marketing opportunities throughout all of its holdings... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations


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