Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Aug 2015

Weak signal: Competition from online media producers continues to put pressure on TV broadcasters

IBISWorld’s Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Analysis Chapter

In the five years to 2015, operators in the Television Broadcasting industry have undergone structural changes to contend with declining revenue. Broadcast revenue is largely dependent on advertising expenditure, which is determined by corporate profit and disposable income levels. Although advertising expenditure has increased along with rising disposable income and corporate profit in the past five years, the media landscape has become increasingly competitive. Consumers are shifting to cable television and online media for their news and entertainment needs, prompting advertisers to shift their spending away from traditional television broadcasting... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations

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