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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51312 | Apr 2014

High Ratings: The industry will restructure to compete with cable TV and new media

IBISWorld’s Television Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$38bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
121,137
Businesses
936
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV industry, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful firms will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that the top four companies earn 47.0% of the Television Broadcasting industry's revenue. This percentage has stayed relatively constant during the five years to 2014, because some major companies acquired additional stations, while others sold them. The intensifying competition from cable networks has adversely affected broadcasting revenue during this time. As more Americans have started subscribing to and watching cable television, advertisers have started paying higher rates to spots on that medium.

The FCC has developed a Diversity Index for TV and media ownership, which segments ownership into three tiers. The smallest markets comprise operators with three or fewer TV stations, where diversity of ownership and viewpoints is limited... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide only-online content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Compiling audiovisual content to form a cohesive program Digitally transmitting television programming


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