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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Jan 2016

Bad signal: The industry will face high competition, but will combat through R&D

IBISWorld’s Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$42bn
Annual Growth 11-16
2.0%
Annual Growth 16-21
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Profit
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Employment
123,046
Businesses
846
Industry Analysis & Industry Trends

perators in the Television Broadcasting industry face increasing competition from alternative forms of media that attract audiences and erode broadcasters' advertising revenue. Although ad expenditure has rebounded strongly in recent years, new online channels and greater media fragmentation have diversified marketers' ad expenditure, lowering the share allocated toward television broadcasters. In the coming years, major broadcasters will likely produce and make more content available via online platforms... purchase to read more

Industry Report - Industry Products Chapter

The variety of genres broadcast on TV has stayed fairly consistent during the five years to 2016, exhibiting only minor shifts. In recent years, drama shows and sports programming have attracted more viewers, spurring more production of programming for these genres. Audiences have also favored science fiction and criminal dramas, however, programming in these genres is relatively expensive to produce and costs more to broadcast. Therefore, increased production of programs in these genres has imposed downward pressure on industry revenue. In recent years, sitcoms and comedies are attracting more revenue from advertisers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations


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