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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Oct 2014

High ratings: The industry will restructure to compete with cable TV and new media

IBISWorld’s Television Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$38bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
121,137
Businesses
936
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Products Chapter

The variety of genres broadcast on TV has stayed fairly consistent during the five years to 2014, exhibiting only minor shifts. In recent years, drama shows and sports programming have attracted more viewers, spurring more production of programming for these genres. Audiences have also favored science fiction and criminal dramas, however, programming in these genres is relatively expensive to produce and costs more to broadcast. Therefore, increased production of programs in these genres has imposed downward pressure on industry revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Compiling audiovisual content to form a cohesive program Digitally transmitting television programming


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