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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Jan 2016

Bad signal: The industry will face high competition, but will combat through R&D

IBISWorld’s Television Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$42bn
Annual Growth 11-16
2.0%
Annual Growth 16-21
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Profit
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Employment
123,046
Businesses
846
Industry Analysis & Industry Trends

perators in the Television Broadcasting industry face increasing competition from alternative forms of media that attract audiences and erode broadcasters' advertising revenue. Although ad expenditure has rebounded strongly in recent years, new online channels and greater media fragmentation have diversified marketers' ad expenditure, lowering the share allocated toward television broadcasters. In the coming years, major broadcasters will likely produce and make more content available via online platforms... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that the top four companies earn 54.5% of the Television Broadcasting industry's revenue. This percentage has increased substantially over the five years to 2016 as a result of gradual consolidation among the industry's most powerful media conglomerates. Media cross-ownership, the practice of owning multiple media companies within television, film, radio, publishing and various other online entities, has intensified significantly over the past decade. Industry leaders such as The Walt Disney Company and Comcast have increased their purchases of smaller media platforms. Doing so expands the companies' ability to reach audiences, limits the potential outreach of its competition and can expand the company's marketing opportunities throughout all of its holdings... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations


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