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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51312 | Jul 2014

High ratings: The industry will restructure to compete with cable TV and new media

IBISWorld’s Television Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$38bn
Annual Growth 09-14
2.1%
Annual Growth 14-19
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Profit
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Employment
121,137
Businesses
936
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Key Buyers Chapter

IBISWorld estimates that the top four companies earn 47.0% of the Television Broadcasting industry's revenue. This percentage has stayed relatively constant during the five years to 2014 because some major companies acquired additional stations, while others sold them. The intensifying competition from cable networks has adversely affected broadcasting revenue during this time. As more Americans have started subscribing to and watching cable television, advertisers have started paying higher rates for spots in that medium.

The FCC has developed a Diversity Index for TV and media ownership, which segments ownership into three tiers. The smallest markets comprise operators with three or fewer TV stations, for which diversity of ownership and viewpoints is limited... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Compiling audiovisual content to form a cohesive program Digitally transmitting television programming


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