Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Apr 2015

Weak signal: Competition from online media producers continues to put pressure on TV broadcasters

The Television Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

In the quickly fragmenting media environment, the Television Broadcasting industry's traditional business model is proving unsustainable; advertising expenditure is now distributed among a number of competing mediums and channels, resulting in lower industry revenue and profitability. Meanwhile, the industry's closest competitor, cable TV, has experienced a recent surge in popularity, profitability and revenue following new partnerships with streaming media platforms. This competition has led to industry revenue declines. Nonetheless, the emergence of per-viewer fees signals an evolution in the industry's business model, which brings the industry closer to cable and strengthens its long-term viability... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations

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