Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Jan 2016

Bad signal: The industry will face high competition, but will combat through R&D

IBISWorld’s Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

perators in the Television Broadcasting industry face increasing competition from alternative forms of media that attract audiences and erode broadcasters' advertising revenue. Although ad expenditure has rebounded strongly in recent years, new online channels and greater media fragmentation have diversified marketers' ad expenditure, lowering the share allocated toward television broadcasters. In the coming years, major broadcasters will likely produce and make more content available via online platforms... purchase to read more

Industry Report - Industry Locations Chapter

In terms of establishment share, the industry is broadly distributed in accordance with the population concentrations of the various regions of the US. The industry is most heavily concentrated in the Southeast, although this is largely due to the fact that the Southeast holds the highest concentration of the US population. Additionally, a substantial amount of news and entertainment content is created in California and New York; both of these states represent some of the most heavily concentrated states in the country for industry establishments. Maintaining a close geographic proximity to highly populated areas enables TV broadcasting companies to keep track of breaking news and to have direct contact with the advertisers these companies depend on... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations

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