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Television Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Broadcasting Market Research Report | NAICS 51512 | Apr 2015

Weak signal: Competition from online media producers continues to put pressure on TV broadcasters

IBISWorld’s Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$41bn
Annual Growth 10-15
0.9%
Annual Growth 15-20
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Profit
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Employment
121,344
Businesses
880
Industry Analysis & Industry Trends

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service... purchase to read more

Industry Report - Industry Products Chapter

The variety of genres broadcast on TV has stayed fairly consistent during the five years to 2015, exhibiting only minor shifts. In recent years, drama shows and sports programming have attracted more viewers, spurring more production of programming for these genres. Audiences have also favored science fiction and criminal dramas, however, programming in these genres is relatively expensive to produce and costs more to broadcast. Therefore, increased production of programs in these genres has imposed downward pressure on industry revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Broadcasting Industry?

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.

Industry Products
Syndicated newsDramasRealitySitcomsSports
 
Industry Activities
Operating broadcasting studios and facilitiesProducing television programming contentTransmitting programming to affiliated broadcast stations


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