Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51511 | Apr 2015

Mixed signals: Competition will loom, but improved advertising will support modest growth

IBISWorld’s Radio Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more

Industry Report - Industry Investment Chapter

There is relatively little capital required to set up a broadcasting studio, and initial costs for setting up a new station vary depending on the size and scope of the broadcaster. In addition to licenses, radio stations must purchase transmission equipment and basic studio equipment including soundboards, microphones, headphones, digital radio suites and, in some cases, analog media such as Fidelipac carts and vinyl records for audio playback.

Depreciation and recurring capital expenses make up a small proportion of operating costs in comparison to labor. IBISWorld estimates that for every dollar spent on wages in 2015, about $0.15 will be spent on equipment and maintenance... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
CountryNews/TalkClassic RockUrbanTop 40Adult Contemporary
Industry Activities
Operating radio stationsOperating radio networksTransmitting programming to the public, subscribers or affiliatesCreating entertainment, news, talk, business, religious or other broadcast media content

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