Industry Analysis & Industry Trends
Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more
Industry Report - Industry Key Buyers Chapter
Although independent broadcasters and major broadcasting networks vary in size, the four largest companies in this industry are estimated to generate 51.1% of revenue. The industry is dominated by several large companies that own many stations across many major radio markets, enabling them to charge premium advertising rates to companies seeking to promote their goods and services to major radio markets. As a result, profit margins among the industry's largest companies tend to be significantly higher than those of independent stations.
The industry's largest broadcasters have also expanded operations to better facilitate advertising... purchase to read more