Industry Analysis & Industry Trends
Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more
Industry Report - Starting a New Business Chapter
While costs to start a station are relatively low, they can vary depending on the type of radio station. Listeners typically are loyal to already existing stations and most US markets already receive a wide variety of radio content. Many stations, however, broadcast programming that they purchase from a national provider. This drastically decreases the amount of creative and knowledgeable employees needed while the prepurchased content is airing.
Another barrier to entry is the Federal Communications Commission (FCC) licenses required to broadcast radio. The FCC reviews each station periodically and approves new stations, on the basis of whether or not they serve the public interest and abide by laws, such as the Communications Act... purchase to read more