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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51511 | Apr 2015

Mixed signals: Competition will loom, but improved advertising will support modest growth

IBISWorld’s Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$20bn
Annual Growth 10-15
1.0%
Annual Growth 15-20
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Profit
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Employment
101,613
Businesses
3,417
Industry Analysis & Industry Trends

Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more

Industry Report - Industry Products Chapter

The FCC licenses radio stations as either commercial or non-commercial-educational, and they can broadcast in AM, FM or satellite formats. Commercial stations generally support themselves through advertising revenue, while public radio stations often have a combination of government funding and contributions from listeners and nonprofit entities.

Shifts in radio genre programming vary with consumer tastes, and it is not uncommon for major stations to flip formats in response to waning consumer interest in certain styles of music. For example, New York's WRXP, K-Rock, Boston's WBCN, Philadelphia's WYSP and Washington's WVRX have all either rebranded their programming, flipped their once-popular alternative rock format to talk radio or no longer exist at all... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
CountryNews/TalkClassic RockUrbanTop 40Adult Contemporary
 
Industry Activities
Operating radio stationsOperating radio networksTransmitting programming to the public, subscribers or affiliatesCreating entertainment, news, talk, business, religious or other broadcast media content


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