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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51311 | Aug 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$17bn
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
103,436
Businesses
3,438
Industry Analysis & Industry Trends

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Industry Locations Chapter

Industry establishments are most highly concentrated in populous regions of the United States. Because of the nature of the Radio Broadcasting industry, the more populous a region the more demand there is for the industry's services. The highest concentration of establishments is in the Southeast, which also has the highest percentage of the US popoulation. In 2014, the Southeast is expected to contain 29.4% of industry establishments and 25.4% of the population. After the Southeast, the Great Lakes and the West regions hold 14.5% and 14.3% of industry establishments respectively, and the Southwest and Mid-Atlantic regions have 11.0% and 11.6% respectively.

The states with the most industry establishments are California (9.1%), Texas (6.8%), Florida (5.7%) and New York (5.3%)... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
Contemporary musicNews and talk radioCountry musicClassic rock musicClassic hits musicMexican regional programmingSports programmingOther programming
 
Industry Activities
Radio station operationRadio network operation


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