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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51511 | Dec 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

IBISWorld’s Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$17bn
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
105,671
Businesses
3,409
Industry Analysis & Industry Trends

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Industry Key Buyers Chapter

Although independent broadcasters and major broadcasting networks vary in size, the four largest companies in this industry are estimated to generate 55.3% of revenue. The industry is dominated by several large companies that own many stations across many major radio markets, enabling them to charge premium advertising rates to companies seeking access to multiple cities. As a result, profit margins among the industry's largest companies tend to be significantly higher than those of independent stations.

The industry's largest broadcasters have also expanded operations to better facilitate advertising... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
CountryNews/TalkClassic RockUrbanTop 40Adult Contemporary
 
Industry Activities
Operating radio stationsOperating radio networksTransmitting programming to the public, subscribers or affiliatesCreating entertainment, news, talk, business, religious or other broadcast media content


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