Industry Analysis & Industry Trends
Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
During the 10 years to 2018, the Radio Broadcasting industry's value added, a measure of the industry's contribution to the overall economy, is expected to decline at an annualized rate of 2.5%. In contrast, US GDP is expected to grow at an average annual rate of 2.1% over the same period. Thus, the Radio Broadcasting industry's contribution to the economy is expected to stagnate in the future, indicating an industry that is in decline.
Along with the general decline in revenue and the industry's contribution to the economy, the industry is also consolidating in other areas. Radio shows generally follow one of a few formats that were developed decades ago. Furthermore, radio audiences have been stagnant at 93.0% of the population during the past five years... purchase to read more