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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51511 | Apr 2015

Mixed signals: Competition will loom, but improved advertising will support modest growth

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$20bn
Annual Growth 10-15
1.0%
Annual Growth 15-20
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Profit
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Employment
101,613
Businesses
3,417
Industry Analysis & Industry Trends

Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more

Industry Report - Industry Analysis Chapter

Radio broadcasters were already fending off competition from podcasts, MP3 players and streaming radio by the time the recession took hold. During the downturn, radio's struggles were exacerbated when the industry's largest advertisers made drastic cuts to advertising budgets. This trend crippled the Radio Broadcasting industry, which relies on the sale of advertisements for the vast majority of its revenue. Major companies, including iHeartRadio and Sirius XM, were forced to restructure in response to the harsh operating environment. Nonetheless, IBISWorld estimates that revenue will increase from recessionary lows at an annualized rate of 1.0% to $19.8 billion in the five years to 2015. Heightened advertising spending expected to push up revenue 1.7% in 2015... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
CountryNews/TalkClassic RockUrbanTop 40Adult Contemporary
 
Industry Activities
Operating radio stationsOperating radio networksTransmitting programming to the public, subscribers or affiliatesCreating entertainment, news, talk, business, religious or other broadcast media content


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