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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51311 | Apr 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

IBISWorld’s Radio Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$17bn
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
103,436
Businesses
3,438
Industry Analysis & Industry Trends

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Starting a New Business Chapter

While costs to start a station are relatively low, they can vary depending on the type of radio station. Listeners typically are loyal to already existing stations and most US markets already receive a wide variety of radio content. Many stations, however, broadcast programming that they purchase from a national provider. This drastically decreases the amount of creative and knowledgeable employees needed during the time that the prepurchased content is on.

Another barrier to entry is the FCC licenses required to broadcast radio. The FCC reviews each station periodically and approves new stations, on the basis of whether or not they serve the public interest and abide by laws such as the Communications Act... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
Contemporary musicNews and talk radioCountry musicClassic rock musicClassic hits musicMexican regional programmingSports programmingOther programming
 
Industry Activities
Radio station operationRadio network operation


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