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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51311 | Aug 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

IBISWorld’s Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$17bn
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
103,436
Businesses
3,438
Industry Analysis & Industry Trends

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Industry Products Chapter

The FCC licenses radio stations as either commercial or non-commercial-educational, and they can broadcast in AM, FM or satellite formats. Commercial stations generally support themselves through advertising revenue, while public radio stations generally have a combination of government funding and contributions from listeners and nonprofit entities.

A static number of AM stations have broadcasted during the past 25 years, while FM station numbers grew strongly between 1980 and 2000 and stabilized in the mid-2000s. There has been a decline in the number of FM stations over the five years to 2014 as a result of diminished advertisement spending throughout the recession. There are about 1,192 FM stations and 391 AM stations in the United States... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
Contemporary musicNews and talk radioCountry musicClassic rock musicClassic hits musicMexican regional programmingSports programmingOther programming
 
Industry Activities
Radio station operationRadio network operation


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