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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51311 | Apr 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$17bn
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
103,436
Businesses
3,438
Industry Analysis & Industry Trends

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Industry Key Buyers Chapter

Although there are more than 3,000 companies participating in the Radio Broadcasting industry, the four largest companies are estimated to generate about 55.3% of revenue. These large companies often operate several dozen radio stations in multiple markets, allowing them to offer one-stop shops for companies seeking to advertise across multiple cities or to a number of demographics.

A similar line of thought has been behind operators integrating horizontally into outdoor and billboard advertising (e.g. Clear Channel) and into television or the internet (e.g. CBS). Because this has been a successful strategy, there has been a move toward consolidation during the past five years, and this trend is expected to continue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
Contemporary musicNews and talk radioCountry musicClassic rock musicClassic hits musicMexican regional programmingSports programmingOther programming
 
Industry Activities
Radio station operationRadio network operation


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