Industry Analysis & Industry Trends
Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more
Industry Report - Industry Key Buyers Chapter
Although independent broadcasters and major broadcasting networks vary in size, the four largest companies in this industry are estimated to generate 55.3% of revenue. The industry is dominated by several large companies that own many stations across many major radio markets, enabling them to charge premium advertising rates to companies seeking access to multiple cities. As a result, profit margins among the industry's largest companies tend to be significantly higher than those of independent stations.
The industry's largest broadcasters have also expanded operations to better facilitate advertising... purchase to read more