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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51511 | Nov 2015

Mixed signals: Competition will loom, but improved advertising will support modest growth

IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$20bn
Annual Growth 10-15
1.0%
Annual Growth 15-20
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Profit
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Employment
101,613
Businesses
3,417
Industry Analysis & Industry Trends

Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

During the 10 years to 2020, the Radio Broadcasting industry's value added, a measure of the industry's contribution to the overall economy, is expected to increase at an annualized rate of 0.1%. In contrast, US GDP is expected to grow at an average annual rate of 2.2% over the same period. Thus, the Radio Broadcasting industry's contribution to the economy is expected to lag GDP growth. IBISWorld expects that this industry is in the mature stage of its life cycle, but there is a possibility that it could enter a decline stage if digital competition continues to challenge operators... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
CountryNews/TalkClassicsUrbanTop 40Adult Contemporary
 
Industry Activities
Operating radio stationsOperating radio networksTransmitting programming to the public, subscribers or affiliatesCreating entertainment, news, talk, business, religious or other broadcast media content


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