Industry Analysis & Industry Trends
Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more
Industry Report - Industry Products Chapter
The FCC licenses radio stations as either commercial or non-commercial-educational, and they can broadcast in AM, FM or satellite formats. Commercial stations generally support themselves through advertising revenue, while public radio stations often have a combination of government funding and contributions from listeners and nonprofit entities.
Shifts in radio genre programming vary with consumer tastes, and it is not uncommon for major stations to flip formats in response to waning consumer interest in certain styles of music. For example, New York's WRXP, K-Rock, Boston's WBCN, Philadelphia's WYSP and Washington's WVRX have all either rebranded their programming, flipped their once-popular alternative rock format to talk radio or no longer exist at all... purchase to read more