Industry Analysis & Industry Trends
Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more
Industry Report - Industry Key Buyers Chapter
Although there are more than 3,000 companies participating in the Radio Broadcasting industry, the four largest companies are estimated to generate about 55.3% of revenue. These large companies often operate several dozen radio stations in multiple markets, allowing them to offer one-stop shops for companies seeking to advertise across multiple cities or to a number of demographics.
A similar line of thought has been behind operators integrating horizontally into outdoor and billboard advertising (e.g. Clear Channel) and into television or the internet (e.g. CBS). Because this has been a successful strategy, there has been a move toward consolidation during the past five years, and this trend is expected to continue... purchase to read more