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Radio Broadcasting in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Radio Broadcasting Market Research Report | NAICS 51311 | Apr 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

IBISWorld’s Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$17bn
Annual Growth 09-14
1.9%
Annual Growth 14-19
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Profit
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Employment
103,436
Businesses
3,438
Industry Analysis & Industry Trends

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

During the 10 years to 2019, the Radio Broadcasting industry's value added, a measure of the industry's contribution to the overall economy, is expected to increase at an annualized rate of 0.6%. In contrast, US GDP is expected to grow at an average annual rate of 2.7% over the same period. Thus, the Radio Broadcasting industry's contribution to the economy is expected to lag GDP growth in the future. IBISWorld expects that this industry is in the mature stage of its life cycle, but there is a possibility that it could enter a decline stage if digital competition continues to challenge operators... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products
Contemporary musicNews and talk radioCountry musicClassic rock musicClassic hits musicMexican regional programmingSports programmingOther programming
 
Industry Activities
Radio station operationRadio network operation


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