Industry Analysis & Industry Trends
Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more
Industry Report - Starting a New Business Chapter
While costs to start a station are relatively low, they can vary depending on the type of radio station. Listeners typically are loyal to already existing stations and most US markets already receive a wide variety of radio content. Many stations, however, broadcast programming that they purchase from a national provider. This drastically decreases the amount of creative and knowledgeable employees needed during the time that the prepurchased content is on.
Another barrier to entry is the Federal Communications Commission (FCC) licenses required to broadcast radio. The FCC reviews each station periodically and approves new stations, on the basis of whether or not they serve the public interest and abide by laws, such as the Communications Act... purchase to read more