Industry Analysis & Industry Trends
Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience because of competition from digital media platforms. In particular, the industry has suffered because of its limited interaction with listeners and heavy reliance on advertising. Prior to the recession, radio stations benefited from being a long-standing part of most advertising budgets. As a result of the recession and its aftermath, companies in many sectors slashed advertising budgets early on in the five years to 2015. The economy is projected to recover over the next five years, with advertising budgets set to follow. Total advertising expenditure is anticipated to increase in the five years to 2020... purchase to read more
Industry Report - Industry Investment Chapter
There is relatively little capital required to set up a broadcasting studio, and initial costs for setting up a new station vary depending on the size and scope of the broadcaster. In addition to licenses, radio stations must purchase transmission equipment and basic studio equipment including soundboards, microphones, headphones, digital radio suites and, in some cases, analog media such as Fidelipac carts and vinyl records for audio playback.
Depreciation and recurring capital expenses make up a small proportion of operating costs in comparison to labor. IBISWorld estimates that for every dollar spent on wages in 2015, about $0.15 will be spent on equipment and maintenance... purchase to read more