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Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Jul 2014

Keeping watch: Niche markets and new viewing methods will drive demand

IBISWorld’s Television Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$37bn
Annual Growth 09-14
0.1%
Annual Growth 14-19
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Profit
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Employment
86,684
Businesses
6,713
Industry Analysis & Industry Trends

Consumers are watching more TV than ever, spurring producers to compete for their attention. With the growth of new TV platforms and their relative convenience, the Television Production industry's revenue is expected to continue on an upward trend. In addition, technological changes will continue to limit the number of new enterprises, as TV production companies continue merging to cut costs and remain competitive... purchase to read more

Industry Report - Starting a New Business Chapter

The Television Production industry has moderate barriers to entry. The industry's high market share concentration, coupled with many key players having vertically integrated operations that include both production and distribution, has added to barriers for potential industry entrants. Furthermore, potential industry entrants may grapple with difficultly obtaining financing from TV distributors and advertisers, particularly for productions that are still in the pre-production and planning phases. Additionally, an hour-long drama can cost about $1.5 million to produce, depending on the program's ratings and costs for talent. Comparatively, an hour-long sitcom costs up to $1.2 million and full-length movies produced for TV cost up to $3.5 million... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
News programmingDrama programmingSports programmingComedy programmingAudience participation programmingOther programming
 
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content


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