Industry Analysis & Industry Trends
Over the past five years, stable TV viewership has kept the Television Production industry's cameras rolling. Although the number of cable TV subscriptions has declined over the period, the average American's time spent watching TV has remained consistent. In the coming years, the industry will benefit from growth in total advertising expenditure, which will increase broadcasters' demand for quality programming as they seek to boost viewership to appeal to marketers... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Television Production industry is in the growth life cycle stage. Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 6.2% during the 10 years to 2021. Comparatively, GDP is anticipated to grow at an average annual rate of 2.2% during the period, indicating that television production is growing as a share of the US economy.
The number of programs in the market is on the rise as the number of channels to broadcast them has grown significantly with the proliferation of online streaming. Additionally, the internet has allowed TV producers to make content available on-demand, presenting new opportunity for content creators... purchase to read more