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Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Jul 2014

Keeping watch: Niche markets and new viewing methods will drive demand

IBISWorld’s Television Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$37bn
Annual Growth 09-14
0.1%
Annual Growth 14-19
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Profit
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Employment
86,684
Businesses
6,713
Industry Analysis & Industry Trends

Consumers are watching more TV than ever, spurring producers to compete for their attention. With the growth of new TV platforms and their relative convenience, the Television Production industry's revenue is expected to continue on an upward trend. In addition, technological changes will continue to limit the number of new enterprises, as TV production companies continue merging to cut costs and remain competitive... purchase to read more

Industry Report - Industry Products Chapter

During the past five years, the variety of genres produced for TV has stayed fairly constant. According to a 2012 report by consumer research firm Nielsen, the number of hours of TV programming will decrease from 1,056 hours in 2007 to 984 in 2012 (latest data available).

Television genres

The genre with the most significant change in terms of programming hours was sports. The sports segment experienced rapid growth, from an estimated 1.4% of total programming in 2008 to 2.6% in 2013 (latest data available). The number of hours of audience participation shows have also increased, while the amount of time for all other genres has declined in the past five years... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
News programmingDrama programmingSports programmingComedy programmingAudience participation programmingOther programming
 
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content


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