Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Aug 2015

Plot twist: TV's shift to the internet will present new growth opportunities for producers

IBISWorld’s Television Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Over the past five years, the Television Production industry has maintained its vitality in times of shifting consumer patterns and changing media technology. Although young consumers began tuning in via digital platforms before networks were able to develop a profitable strategy to adapt, high audience viewership across many TV networks has propped up industry revenue. With the growth of new TV platforms and subsequent mobile development, the industry is expected to experience rising viewership rates. Revenue is forecast to grow in the next five years... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Television Production industry is in the growth life cycle stage. Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 2.8% during the 10 years to 2020. Comparatively, GDP is anticipated to grow at an average annual rate of 2.5% during the period.

The number of programs in the market is on the rise as the number of channels to broadcast them has grown significantly with the proliferation of online streaming. Additionally, the internet has allowed TV producers to make content available on-demand, presenting new opportunity for content.The advent of smart phones and mobile connections has also provided another avenue of growth for industry operators... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
News programmingDrama programmingSports programmingSitcom programmingReality show programming
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content

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