Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Jun 2016

Early renewal: The industry will likely benefit from online streaming services

IBISWorld’s Television Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, stable TV viewership has kept the Television Production industry's cameras rolling. Although the number of cable TV subscriptions has declined over the period, the average American's time spent watching TV has remained consistent. In the coming years, the industry will benefit from growth in total advertising expenditure, which will increase broadcasters' demand for quality programming as they seek to boost viewership to appeal to marketers... purchase to read more

Industry Report - Industry Investment Chapter

The Television Production industry is characterized by a low level of capital intensity. In 2016, for every dollar spent on labor, the industry is expected to incur $0.09 in capital costs. Overall, the industry is skill-intensive and involves a significant amount of labor input in all areas of film production. For example, employees include TV script writers, directors, producers, graphic designers, make-up artists, set designers, lighting specialists and actors. Due to the need for a range of highly specialized employees, as well as their high level of unionization, the industry will continue to rely on employees for TV show production over the next five years.

Comparatively, capital costs include TV production equipment... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
DramasComediesDocumentaries and newsReality and varietySportsTalk shows
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content

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