Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Nov 2014

Producing change: Niche markets and a shift to online viewing will change the landscape of television production

IBISWorld’s Television Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Over the past five years, the Television Production industry has maintained its vitality in times of changing consumer patterns and media technology. While high rates of audience viewership across numerous networks have propped up industry revenue, this trend was offset by young consumers tuning in via digital platforms before networks were able to develop a profitable strategy for this change away from cable television. With the growth of new TV platforms and subsequent mobile development, the industry is expected to experience rising viewership rates. Revenue is forecast to grow in the next five years... purchase to read more

Industry Report - Industry Analysis Chapter

Over the past five years, stable TV viewership has kept the Television Production industry's cameras rolling. While the average American's number of hours spent watching TV per day has remained stagnant over the period, the number of cable TV subscriptions has still declined. This trend can be attributed to more individuals tuning into their programs via digital platforms, such as Netflix, which offers subscription-based viewing of television series and movies. Structural changes in major players of the industry such as The Walt Disney Company and NBCUniversal have also contributed to new developments in the industry. For example, the acquisition of NBCUniversal by Comcast has further vertically integrated operations in television production and broadcasting... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
News programmingDrama programmingSports programmingComedy programmingAudience participation programmingOther programming
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content

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