Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Jun 2016

Early renewal: The industry will likely benefit from online streaming services

IBISWorld’s Television Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, stable TV viewership has kept the Television Production industry's cameras rolling. Although the number of cable TV subscriptions has declined over the period, the average American's time spent watching TV has remained consistent. In the coming years, the industry will benefit from growth in total advertising expenditure, which will increase broadcasters' demand for quality programming as they seek to boost viewership to appeal to marketers... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Television Production industry is in the growth life cycle stage. Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to grow at an annualized rate of 6.2% during the 10 years to 2021. Comparatively, GDP is anticipated to grow at an average annual rate of 2.2% during the period, indicating that television production is growing as a share of the US economy.

The number of programs in the market is on the rise as the number of channels to broadcast them has grown significantly with the proliferation of online streaming. Additionally, the internet has allowed TV producers to make content available on-demand, presenting new opportunity for content creators... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
DramasComediesDocumentaries and newsReality and varietySportsTalk shows
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content

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