Television Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Television Production Market Research Report | NAICS 51211b | Mar 2015

Plot twist: TV's shift to the internet will present new growth opportunities for producers

The Television Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Over the past five years, the Television Production industry has maintained its vitality in times of shifting consumer patterns and changing media technology. Although young consumers began tuning in via digital platforms before networks were able to develop a profitable strategy to adapt, high audience viewership across many TV networks has propped up industry revenue. With the growth of new TV platforms and subsequent mobile development, the industry is expected to experience rising viewership rates. Revenue is forecast to grow in the next five years... purchase to read more

Industry Report - Industry Products Chapter

During the past five years, the variety of genres produced for TV has stayed fairly constant. According to a 2012 report by consumer research firm Nielsen, the number of hours of TV programming will decrease from 1,056 hours in 2007 to 984 in 2012 (latest data available).

Television genres

The genre with the most significant change in terms of programming hours was sports. The sports segment experienced rapid growth, from an estimated 1.4% of total programming in 2008 to 2.6% in 2013 (latest data available). The number of hours of audience participation shows have also increased, while the amount of time for all other genres has declined in the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Television Production Industry?

Companies in this industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

Industry Products
News programmingDrama programmingSports programmingComedy programmingAudience participation programmingOther programming
Industry Activities
Producing TV seriesProducing made-for-TV moviesProducing news and event coverageSelling and licensing TV content

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