Industry Analysis & Industry Trends
Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer digital calendars via their mobile phones. In the coming years, the industry will struggle to generate revenue due to mounting external competition... purchase to read more
Industry Report - Industry Investment Chapter
In 2015, for every dollar spent on wages, the industry incurs an estimated $0.14 in capital costs. While the Greeting Cards and Other Publishing industry is typified with a moderate level of capital intensity, it varies considerably between firms and product segments within the industry. For example, some industry operators include manufacturing and distributing products in their operations, whereas others outsource manufacturing and instead focus on product development.
As the industry has consolidated, capital and wage expenditures have declined. Nevertheless, many publishers have moved toward implementing technology in their manufacturing process, such as using customized software solutions, which have added to capital costs... purchase to read more