Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Mar 2014

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry in the Greeting Cards and Other Publishing industry are not significant, though new entrants will likely cater to small geographic areas or markets niches. The industry is heavily concentrated, with key leaders Hallmark and American Greetings Corporation comprising an estimated 65.0% of industry revenue.

Some barriers to entry include startup costs; established brand-names that are well known at the retail and end-user levels; and intellectual property, which can protect existing popular brands and designs. Industry operators design and produce products that often require computers, specialized software and capital equipment like printers and presses... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in setsPublishing for professionalsYearbook publishing
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing

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