Industry Analysis & Industry Trends
The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more
Industry Report - Industry Locations Chapter
Industry operators' locations are influenced by historical factors (i.e. where major players have located their headquarters and production facilities), population and economic activity concentration, production costs and the supply of skilled labor. The regions that account for the largest share of industry activity include the West (with an estimated 21.0% of establishments and 17.1% of the population), Southeast (18.6% of establishments and 25.4% of the population) and Mid-Atlantic (17.7% of establishments and 15.5% of the population).
In the greeting card segment (the largest segment in this industry), the two major players' US operations are located predominantly in the Plains region (Hallmark Cards Inc.) and the Southeast region (American Greetings Corporation)... purchase to read more