Industry Analysis & Industry Trends
The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more
Industry Report - Industry Products Chapter
The products and services segmentation within the Greeting Cards and Other Publishing industry has remained fairly consistent during the five years to 2014. While a range of products and services is included in the industry, each segment depends on many of the same demand determinants and often has similar fluctuations in revenue. Therefore, segmentation by share of revenue is relatively stable.
Greeting cards account for the largest share of industry revenue, with an estimated 70.5% in 2014. Greeting cards are sold individually and in sets (value packs and assorted boxes). The majority of revenue in this segment (55.0%) stems from cards that are sold individually... purchase to read more