Industry Analysis & Industry Trends
Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been rendered increasingly obsolete, as more consumers prefer digital calendars via their mobile phones. Moreover, as many downstream markets have consolidated, such as brick-and-mortar book store retailers, the industry has grappled with fewer retailers including industry products on their retail shelves. In response, many publishing companies have consolidated. In the five years to 2021, industry revenue is forecast to decline. Many publishing companies will consolidate, enabling these industry operators to secure superior contracts with downstream markets... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to decline at an annualized rate of 4.1% during the 10 years to 2021. Comparatively, US GDP is anticipated to grow at an average annual rate of 2.1% during the same period. The industry is in the declining life cycle stage, which can be attributed to more consumers and businesses using digital substitutes. For example, greeting cards, calendars and day planners are increasingly being considered obsolete by consumers due to mobile phones offering similar services.
Furthermore, many publishers have contended with mounting competition from digital substitutes, such as e-cards and electronic organizers... purchase to read more