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Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Sep 2014

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

The Greeting Cards & Other Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 09-14
-3.8%
Annual Growth 14-19
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Profit
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Employment
16,675
Businesses
911
Industry Analysis & Industry Trends

The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more

Industry Report - Industry Investment Chapter

In 2014, for every dollar spent on wages, the industry incurs an estimated $0.11 in capital costs. While the Greeting Cards and Other Publishing industry is typified with a low level of capital intensity, it varies markedly between firms and product segments within the industry. For example, some industry operators include manufacturing and distributing products in their operations, whereas others outsource manufacturing and instead focus on product development.

As the industry has consolidated, capital and wage expenditures have declined. Nevertheless, many publishers have moved toward implementing technology in their manufacturing process, such as using customized software solutions, which have added to capital costs... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in setsPublishing for professionalsYearbook publishing
 
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing


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