Industry Analysis & Industry Trends
Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer digital calendars via their mobile phones. In the coming years, the industry will struggle to generate revenue due to mounting external competition... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to decline at an annualized rate of 3.8% during the 10 years to 2020. Comparatively, US GDP is anticipated to grow at an average annual rate of 2.5% during the same period. The industry is in the declining life cycle stage, which can be attributed to more consumers and businesses using digital substitutes. For example, greeting cards, calendars and day planners are increasingly being considered obsolete by consumers due to mobile phones offering similar services.
Furthermore, many publishers have contended with mounting competition from digital substitutes, such as e-cards and electronic organizers... purchase to read more