Industry Analysis & Industry Trends
The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to decline at an annualized rate of 4.4% during the ten years to 2019. Comparatively, US GDP is anticipated to grow at an average annual rate of 2.5% during the same period. The industry is declining, which can be attributed to more consumers and businesses switching toward digital substitutes. For example, many greeting cards, calendars and day planners are increasingly being considered obsolete by consumers.
Furthermore, many publishers have contended with mounting competition from digital substitutes, such as e-cards and electronic organizers... purchase to read more