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Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Jul 2015

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
-5.0%
Annual Growth 15-20
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Profit
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Employment
70,362
Businesses
2,834
Industry Analysis & Industry Trends

Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer digital calendars via their mobile phones. In the coming years, the industry will struggle to generate revenue due to mounting external competition... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Greeting Card and Other Publishing industry has a high level of market concentration. In 2015, the top three players accounted for an estimated 96.0% of industry revenue. Market share has been steadily increasing over the past five years due to large industry players conducting acquisitions. For example, Hallmark acquired SpiritClips, enabling Hallmark to expand its digital greeting card product portfolio. However, the level of concentration varies between different product segments. The greeting cards product segment is highly concentrated. US greeting card publishers range from small, independently run organizations to major corporations. However, in general, the greeting card business is extremely concentrated... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in boxed setsConsumer publishing Business, trade and professional publications
 
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing


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