Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Jul 2015

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

The Greeting Cards & Other Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer digital calendars via their mobile phones. In the coming years, the industry will struggle to generate revenue due to mounting external competition... purchase to read more

Industry Report - Industry Products Chapter

The products and services segmentation within the Greeting Cards and Other Publishing industry has remained fairly consistent during the five years to 2015. While a range of products and services is included in the industry, each segment depends on many of the same demand determinants and often has similar fluctuations in revenue. Therefore, segmentation by share of revenue is relatively stable.

Greeting cards

Greeting cards sold individually make up an estimated 54.9% of total revenue. Comparatively, greeting cards sold in boxed sets, such as value packs and assorted boxes, comprise about 12.4% of total revenue. Greeting cards are also divided into two broad categories: seasonal cards and occasional cards... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in boxed setsConsumer publishing Business, trade and professional publications
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing

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