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Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Sep 2014

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 09-14
-3.8%
Annual Growth 14-19
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Profit
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Employment
16,675
Businesses
911
Industry Analysis & Industry Trends

The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more

Industry Report - Industry Products Chapter

The products and services segmentation within the Greeting Cards and Other Publishing industry has remained fairly consistent during the five years to 2014. While a range of products and services is included in the industry, each segment depends on many of the same demand determinants and often has similar fluctuations in revenue. Therefore, segmentation by share of revenue is relatively stable.

Greeting cards

Greeting cards account for the largest share of industry revenue, with an estimated 70.5% in 2014. Greeting cards are sold individually and in sets (value packs and assorted boxes). The majority of revenue in this segment (55.0%) stems from cards that are sold individually... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in setsPublishing for professionalsYearbook publishing
 
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing


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