Industry Analysis & Industry Trends
The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more
Industry Report - Industry Investment Chapter
Capital intensity varies markedly between firms and product segments within the industry. Some participants manufacture and distribute their products themselves, while others outsource manufacturing and focus on product development. In the five-year period to 2013, capital intensity declined from $0.16 in 2008.
This trend can be attributed to industry operators consolidating, which lowers capital and wage expenditures. Also, the movement towards implementing technology in the greeting card manufacturing process lowers depreciation by reducing the need for machinery. Technology in the manufacturing process also lowered the number of employees required to produce the estimated 6.5 billion greeting cards that Americans purchase annually... purchase to read more