Industry Analysis & Industry Trends
The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to decline at an annualized rate of 4.4% during the ten years to 2019. Comparatively, US GDP is anticipated to grow at an average annual rate of 2.7% during the same period. The industry is declining, which can be attributed to more consumers and businesses switching toward digital substitutes. For example, many greeting cards, calendars and day planners are increasingly being considered obsolete by consumers.
Furthermore, many publishers have contended with mounting competition from digital substitutes, such as e-cards and electronic organizers... purchase to read more