Industry Analysis & Industry Trends
The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more
Industry Report - Industry Products Chapter
The products and services segmentation within the Greeting Cards and Other Publishing industry has remained fairly consistent during the five years to 2012. While a range of products and services is included in the industry, each segment depends on many of the same demand determinants and often has similar fluctuations in revenue. Therefore, segmentation by share of revenue is relatively stable.
Greeting card sales account for the largest proportion of industry revenue, generating about 65.7% in 2012. Greeting cards are sold individually and in sets (value packs and assorted boxes). The majority of revenue in this segment (83.1%) comes from cards that are sold individually... purchase to read more