Industry Analysis & Industry Trends
The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in the Greeting Cards and Other Publishing industry are not significant, though new entrants will likely cater to small geographic areas or markets niches. The industry is heavily concentrated, with key leaders Hallmark and American Greetings Corporation comprising an estimated 65.0% of industry revenue.
Some barriers to entry include startup costs; established brand-names that are well known at the retail and end-user levels; and intellectual property, which can protect existing popular brands and designs. Industry operators design and produce products that often require computers, specialized software and capital equipment like printers and presses... purchase to read more