Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Mar 2014

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to decline at an annualized rate of 4.4% during the ten years to 2019. Comparatively, US GDP is anticipated to grow at an average annual rate of 2.7% during the same period. The industry is declining, which can be attributed to more consumers and businesses switching toward digital substitutes. For example, many greeting cards, calendars and day planners are increasingly being considered obsolete by consumers.

Furthermore, many publishers have contended with mounting competition from digital substitutes, such as e-cards and electronic organizers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in setsPublishing for professionalsYearbook publishing
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing

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