Industry Analysis & Industry Trends
The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in the Greeting Cards and Other Publishing industry are not significant, though new entrants will likely cater to small geographic areas or markets niches. The industry is heavily concentrated, with key leaders Hallmark and American Greetings Corporation comprising an estimated 65.0% of industry revenue.
Some barriers to entry include startup costs; established brand-names that are well known at the retail and end-user levels; and intellectual property, which can protect existing popular brands and designs. Industry operators design and produce products that often require computers, specialized software and capital equipment like printers and presses... purchase to read more