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Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Sep 2014

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 09-14
-3.8%
Annual Growth 14-19
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Profit
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Employment
16,675
Businesses
911
Industry Analysis & Industry Trends

The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more

Industry Report - Industry Analysis Chapter

Greeting cards and other publishers contended with growing competition from low-cost digital alternatives, which were particularly favorable to time-strapped consumers. Many individuals switched from traditional greeting cards to e-cards, which can be partly attributed to rising postage stamp prices. Furthermore, as downstream retailers consolidated, such as bookstores, the industry grappled with fewer outlets to generate industry revenue. As many bookstores consolidated, fewer book, magazine and newspaper publishers purchased advertising space and printing services from industry operators, which also cut into industry revenue.

Further exacerbating this trend, the price of paper rose over the period, which translated to higher input commodity costs for publishers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in setsPublishing for professionalsYearbook publishing
 
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing


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