Industry Analysis & Industry Trends
The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more
Industry Report - Industry Locations Chapter
Industry operators' locations are influenced by historical factors (i.e. where major players have located their headquarters and production facilities), population and economic activity concentration, production costs and the supply of skilled labor. The regions that account for the largest share of industry activity include the West (with an estimated 21.0% of establishments and 17.1% of the population), Southeast (18.6% of establishments and 25.4% of the population) and Mid-Atlantic (17.7% of establishments and 15.5% of the population).
In the greeting card segment (the largest segment in this industry), the two major players' US operations are located predominantly in the Plains region (Hallmark Cards Inc.) and the Southeast region (American Greetings Corporation)... purchase to read more