Industry Analysis & Industry Trends
The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more
Industry Report - Industry Investment Chapter
In 2014, for every dollar spent on wages, the industry incurs an estimated $0.11 in capital costs. While the Greeting Cards and Other Publishing industry is typified with a low level of capital intensity, it varies markedly between firms and product segments within the industry. For example, some industry operators include manufacturing and distributing products in their operations, whereas others outsource manufacturing and instead focus on product development.
As the industry has consolidated, capital and wage expenditures have declined. Nevertheless, many publishers have moved toward implementing technology in their manufacturing process, such as using customized software solutions, which have added to capital costs... purchase to read more