SEARCH   
MEMBER LOGIN    

Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Jul 2015

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
-5.0%
Annual Growth 15-20
Add to Cart
Profit
Add to Cart
Employment
70,362
Businesses
2,834
Industry Analysis & Industry Trends

Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer digital calendars via their mobile phones. In the coming years, the industry will struggle to generate revenue due to mounting external competition... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry in the Greeting Cards and Other Publishing industry are not significant, though new entrants will likely cater to small geographic areas or markets niches. The industry is heavily concentrated, with key leaders Hallmark and American Greetings Corporation accounting for a large share of total revenue.

Some barriers to entry include startup costs; established brand-names that are well known at the retail and end-user levels; and intellectual property, which can protect existing popular brands and designs. Industry operators design and produce products that often require computers, specialized software and capital equipment like printers and presses... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in boxed setsConsumer publishing Business, trade and professional publications
 
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing


View Sample
Quote
Select Clients