Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Mar 2014

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

IBISWorld’s Greeting Cards & Other Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The increased use of technology will continue to adversely affect the industry. Consumers are increasingly using e-cards, e-mail and social networking sites. Similarly, consumers are switching to online calendars that are easily shared with friends and coworkers. The increasing proliferation of smartphones and tablets will provide a growing share of the population with cheaper and more efficient alternatives to industry products. However, the anticipated boost in demand as disposable income recovers will help to slow the deterioration of industry operations over the coming years... purchase to read more

Industry Report - Industry Locations Chapter

Industry operators' locations are influenced by historical factors (i.e. where major players have located their headquarters and production facilities), population and economic activity concentration, production costs and the supply of skilled labor. The regions that account for the largest share of industry activity include the West (with an estimated 21.0% of establishments and 17.1% of the population), Southeast (18.6% of establishments and 25.4% of the population) and Mid-Atlantic (17.7% of establishments and 15.5% of the population).

In the greeting card segment (the largest segment in this industry), the two major players' US operations are located predominantly in the Plains region (Hallmark Cards Inc.) and the Southeast region (American Greetings Corporation)... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in setsPublishing for professionalsYearbook publishing
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing

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