Industry Analysis & Industry Trends
Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been rendered increasingly obsolete, as more consumers prefer digital calendars via their mobile phones. Moreover, as many downstream markets have consolidated, such as brick-and-mortar book store retailers, the industry has grappled with fewer retailers including industry products on their retail shelves. In response, many publishing companies have consolidated. In the five years to 2021, industry revenue is forecast to decline. Many publishing companies will consolidate, enabling these industry operators to secure superior contracts with downstream markets... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the Greeting Cards and Other Publishing industry has contended with growing competition from low-cost digital alternatives. The industry excludes companies that solely publish industry products, including art prints, greeting cards and calendars, online. As more companies have benefited from the lower costs associated with publishing and distributing products only online, the industry’s level of external competition has increased. Furthermore, as some downstream retailers have consolidated, such as brick-and-mortar book stores, the industry has grappled with fewer outlets to generate industry revenue.
Further exacerbating this trend, the price of paper rose during the period, which has translated to higher input commodity costs for publishers... purchase to read more