Industry Analysis & Industry Trends
Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer digital calendars via their mobile phones. In the coming years, the industry will struggle to generate revenue due to mounting external competition... purchase to read more
Industry Report - Industry Products Chapter
The products and services segmentation within the Greeting Cards and Other Publishing industry has remained fairly consistent during the five years to 2015. While a range of products and services is included in the industry, each segment depends on many of the same demand determinants and often has similar fluctuations in revenue. Therefore, segmentation by share of revenue is relatively stable.
Greeting cards sold individually make up an estimated 54.9% of total revenue. Comparatively, greeting cards sold in boxed sets, such as value packs and assorted boxes, comprise about 12.4% of total revenue. Greeting cards are also divided into two broad categories: seasonal cards and occasional cards... purchase to read more