Industry Analysis & Industry Trends
The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives... purchase to read more
Industry Report - Industry Analysis Chapter
Greeting cards and other publishers contended with growing competition from low-cost digital alternatives, which were particularly favorable to time-strapped consumers. Many individuals switched from traditional greeting cards to e-cards, which can be partly attributed to rising postage stamp prices. Furthermore, as downstream retailers consolidated, such as bookstores, the industry grappled with fewer outlets to generate industry revenue. As many bookstores consolidated, fewer book, magazine and newspaper publishers purchased advertising space and printing services from industry operators, which also cut into industry revenue.
Further exacerbating this trend, the price of paper rose over the period, which translated to higher input commodity costs for publishers... purchase to read more