Industry Analysis & Industry Trends
As the internet becomes the go-to news source for many readers, newspapers will experience a mass exodus of advertisers and readers. The growing popularity of real-time reporting and customizable ad campaigns means that newspapers must find ways to expand their traditional print offerings onto the internet. To counter these trends, industry firms will develop mobile platforms to make themselves more accessible to readers... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
In the five years through 2013, newspapers suffered declines in advertising revenue, circulation and readership. Therefore, the industry has been in the decline stage of its life cycle during this time period, and it will remain in decline in the five years to 2018, even as advertiser spending rebounds. The industry is expected to contract as a share of the economy during the 10 years to 2018, with industry value added (IVA) shrinking at an annualized rate of 5.2%. By comparison, US GDP is expected to grow at an average rate of 2.1% per year.
A significant share of advertisers will continue to look to other media to place their ads. The newspaper industry is losing market share, particularly to social media that reach target readers more cost effectively... purchase to read more