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Direct Selling Companies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies Market Research Report | NAICS 45439 | Jul 2014

Tough sell: Spending will rise, but competition from e-commerce threatens growth

IBISWorld’s Direct Selling Companies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$49bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
842,355
Businesses
709,772
Industry Analysis & Industry Trends

The lingering effects of the recession, including reduced consumer spending, negatively impacted the Direct Selling Companies industry early in the five years to 2014. However, revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs, thus boosting revenue growth. In the five years to 2019, the industry is expected to continue to grow, driven by improved consumer confidence and disposable income. Nevertheless, department stores, large-format stores and online retailers will likely continue to take market share away from the industry... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Direct Selling Companies industry is expected to grow in line with the overall economy in the 10 years to 2019. Industry value added, which measures an industry's contribution to the overall economy, is projected to grow at an annualized 2.5% during the 10-year period, on par with the US economy, which is also expected to grow at an average annual rate of 2.5% over the same period. Typically, an industry whose growth rate is equivalent to that of the GDP is considered to be in a mature phase of its life cycle. However, due to little change in technological systems and a contracting buyer group, industry growth does not exemplify an industry in the mature life cycle stage. Therefore, analysis of this industry suggests that it is currently in the declining phase of its life cycle... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

Direct selling is the retailing of a product or service from one person to another, away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks or wagons, street corner carts and door-to-door. Direct sellers of food for immediate consumption and fuel are excluded from this industry.

Industry Products
Home and family care productsWellness productsPersonal care productsClothing and accessories Leisure and educational productsOther products and services
 
Industry Activities
Direct selling of bottled water Direct selling of coffee-break servicesDirect selling of cosmeticsDirect selling of frozen food and freezer plans Direct selling of home delivery newspaper routesDirect selling of party plan merchandisersDirect selling of produce


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