Industry Analysis & Industry Trends
The lingering effects of the recession, including reduced consumer spending, negatively impacted the Direct Selling Companies industry early in the five years to 2014. However, revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs, thus boosting revenue growth. In the five years to 2019, the industry is expected to continue to grow, driven by improved consumer confidence and disposable income. Nevertheless, department stores, large-format stores and online retailers will likely continue to take market share away from the industry... purchase to read more
Industry Report - Starting a New Business Chapter
The Direct Selling Companies industry exhibits minimal barriers to entry, with low establishment costs and no licensing requirements that prevent companies from entering the industry. However, industry competition and market awareness can pose a threat to potential new entrants.
Most industry operators are individually-owned small establishments that cater to the local community. Therefore, startup costs are low because there is little need to invest heavily in technological equipment, such as computerized inventory controls and point-of-sale systems. In fact, many multi-level marketing corporations, such as Avon, provide “startup kits” for businesses for as low as $21.5... purchase to read more