Direct Selling Companies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies Market Research Report | NAICS 45439 | Jun 2015

Tough sell: Spending will rise, but competition from e-commerce threatens growth

IBISWorld’s Direct Selling Companies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The lingering effects of the recession, including reduced consumer spending, negatively impacted the Direct Selling Companies industry early in the five years to 2015. However, revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs, thus boosting revenue growth. In the five years to 2020, the industry is expected to continue to grow, driven by improved consumer confidence and disposable income... purchase to read more

Industry Report - Industry Products Chapter

Home and family care products

Home and family care products are expected to account for the majority of industry revenue in 2015, representing 46.4% of total sales. This segment includes groceries, cleaning supplies and solutions, cookware, cutlery and other kitchenware sold by direct sellers. Over the five years to 2015, this segment has experienced a modest decline in its share of revenue due to rising competition from mass merchandisers and online retailers. Consumers, who have become increasingly price sensitive in the wake of the recession, have turned to mass merchandisers and e-commerce sites to take advantage of their discounted prices... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

Direct selling is the retailing of a product or service from one person to another, away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks or wagons, street corner carts or door-to-door. Direct sellers of fuel and food for immediate consumption are excluded from this industry.

Industry Products
Home and family care productsWellness and personal care productsClothing and accessories Leisure and educational productsOther products and services
Industry Activities
Direct selling of bottled water Direct selling of coffee-break servicesDirect selling of cosmeticsDirect selling of frozen food and freezer plans Direct selling of home delivery newspaper routesDirect selling of party plan merchandisersDirect selling of produce

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