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Direct Selling Companies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies Market Research Report | NAICS 45439 | Nov 2014

Tough sell: Spending will rise, but competition from e-commerce threatens growth

The Direct Selling Companies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$49bn
Annual Growth 09-14
3.1%
Annual Growth 14-19
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Profit
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Employment
842,355
Businesses
709,772
Industry Analysis & Industry Trends

The lingering effects of the recession, including reduced consumer spending, negatively impacted the Direct Selling Companies industry early in the five years to 2014. However, revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs, thus boosting revenue growth. In the five years to 2019, the industry is expected to continue to grow, driven by improved consumer confidence and disposable income. Nevertheless, department stores, large-format stores and online retailers will likely continue to take market share away from the industry... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Direct Selling Companies industry is considered to have a low level of concentration, with the four largest players estimated to account for 8.5% of industry revenue in 2014. The industry is highly fragmented, characterized by a large number of individually owned businesses that are small in size. In 2014, about 73.4% of total establishments have fewer than five employees, while only 1.0% employ more than 100 workers.

In the five years to 2014, the industry is expected to largely retain its level of enterprises, with low-performing enterprises being replaced by eager new entrants. Because the industry requires minimal startup costs, many Americans who lost their jobs as a result of the recession have picked up direct selling as a means of obtaining supplemental income... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

Direct selling is the retailing of a product or service from one person to another, away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks or wagons, street corner carts or door-to-door. Direct sellers of fuel and food for immediate consumption are excluded from this industry.

Industry Products
Home and family care productsWellness productsPersonal care productsClothing and accessories Leisure and educational productsOther products and services
 
Industry Activities
Direct selling of bottled water Direct selling of coffee-break servicesDirect selling of cosmeticsDirect selling of frozen food and freezer plans Direct selling of home delivery newspaper routesDirect selling of party plan merchandisersDirect selling of produce


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