Industry Analysis & Industry Trends
The lingering effects of the recession, including reduced consumer spending, negatively impacted the Direct Selling Companies industry early in the five years to 2014. However, revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs, thus boosting revenue growth. In the five years to 2019, the industry is expected to continue to grow, driven by improved consumer confidence and disposable income. Nevertheless, department stores, large-format stores and online retailers will likely continue to take market share away from the industry... purchase to read more
Industry Report - Industry Locations Chapter
Similar to most retail industries in the United States, the geographic spread of direct selling establishments closely reflects the distribution of the US population. In theory, the greater the number of residents, the stronger demand will be for industry products. In 2014, IBISWorld expects that industry establishments will be concentrated in the Southeast, Great Lakes and West regions, which capture three of the highest population segments in the United States.
However, while population concentration is important, a large number of unquantifiable factors also affect the geographic spread of establishments. Household income, demographics, housing density and local trends are a few factors that might drive consumer spending on industry products... purchase to read more