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Direct Selling Companies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies Market Research Report | NAICS 45439 | Aug 2016

Tough sell: Spending will rise, but competition from e-commerce threatens growth

IBISWorld’s Direct Selling Companies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$40bn
Annual Growth 11-16
0.7%
Annual Growth 16-21
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Profit
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Employment
797,208
Businesses
704,924
Industry Analysis & Industry Trends

While intense competition has negatively impacted the Direct Selling Companies industry in the five years to 2016, the industry has managed to achieve growth because of the strengthening economy. Increased competition from mass merchandisers, department stores and online retailers has threatened the industry by providing a wider selection of substitute products at low prices in a convenient one-stop location. However, because many industry operators have no physical locations, the price advantage competitors enjoy over many retailers is minimized, which has somewhat mitigated the loss of industry customers. Driven by improved consumer confidence and disposable income, consumer spending is anticipated to rise further in the five years to 2021... purchase to read more

Industry Report - Industry Products Chapter

Home and family care products

Home and family care products are expected to account for the largest percentage of industry revenue in 2016, representing 30.9% of total sales. This segment includes cleaning supplies and solutions, cookware, cutlery and other kitchenware sold by direct sellers. Over the five years to 2016, this segment has experienced a modest decline in its share of revenue due to rising competition from mass merchandisers and online retailers. Consumers, who have become increasingly price sensitive to this segment's products and have turned to mass merchandisers and e-commerce sites to take advantage of their discounted prices... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

Direct selling is the retailing of a product or service from one person to another, away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks or wagons, street corner carts or door-to-door. Direct sellers of fuel and food for immediate consumption are excluded from this industry.

Industry Products
Home and family care productsWellness and personal care productsClothing and accessories Leisure and educational productsOther products and services
 
Industry Activities
Direct selling of home goodsDirect selling of coffee-break servicesDirect selling of cosmeticsDirect selling of vitamins and nutritional supplementsDirect selling of home delivery newspaper routesDirect selling of party plan merchandisersDirect selling of miscellaneous merchandise


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