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Florists in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Florists Market Research Report | NAICS 45311 | Jan 2014

Late bloomer: Disposable income growth will spur demand, but consumers will turn to alternative operators

IBISWorld’s Florists market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$7bn
Annual Growth 09-14
0.6%
Annual Growth 14-19
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Profit
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Employment
90,427
Businesses
36,613
Industry Analysis & Industry Trends

The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand; discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists... purchase to read more

Industry Report - Industry Products Chapter

Arranged cut flowers

Arranged cut flowers represent the largest product industry segment, accounting for an estimated 54.8% of revenue in 2014. Products in this segment include bouquets made from a variety of flowers, such as roses, lilies, orchids, tulips and daisies. These arrangements are typically given as gifts, used in weddings and funerals, and used for household and office decorations.

In the five years to 2014, this segment has declined in line with the industry because of low consumer sentiment and falling disposable income. These factors have decreased the propensity of households to spend on discretionary items such as flowers. Even for consumers who continued to spend, individuals traded down for lower-priced items, decreasing segment revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Florists Industry?

This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers, and then sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.

Industry Products
Arranged cut flowersUnarranged cut flowersIndoor potted plantsGiftware and other
 
Industry Activities
Retailing cut flowersRetailing floral arrangementsRetailing potted plantsRetailing complimentary gift items


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