Industry Analysis & Industry Trends
The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand; discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Florists industry has entered the declining stage of its life cycle. Florists' industry value added, a measure of an industry's contribution to the US economy, is expected to reach 0.2% over the 10 years to 2019, falling short of overall GDP growth of 2.7% over the same period. Products within this segment have remained relatively unchanged and the falling number of enterprises also indicate a declining industry.
Increasing external competition from supermarkets and online retailers has constrained the volume of floral purchases made through local retailers. By providing comparable goods at discounted prices, external retail industries have attracted price-sensitive customers, which were ample during the recession... purchase to read more