Industry Analysis & Industry Trends
The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand; discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists... purchase to read more
Industry Report - Industry Products Chapter
Arranged cut flowers
Arranged cut flowers represent the largest product industry segment, accounting for an estimated 54.8% of revenue in 2014. Products in this segment include bouquets made from a variety of flowers, such as roses, lilies, orchids, tulips and daisies. These arrangements are typically given as gifts, used in weddings and funerals, and used for household and office decorations.
In the five years to 2014, this segment has declined in line with the industry because of low consumer sentiment and falling disposable income. These factors have decreased the propensity of households to spend on discretionary items such as flowers. Even for consumers who continued to spend, individuals traded down for lower-priced items, decreasing segment revenue... purchase to read more