Industry Analysis & Industry Trends
The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand, as discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Florists industry has entered the declining stage of its life cycle. Florists' industry value added, a measure of an industry's contribution to the US economy, is expected remain a contract at an annualized rate of 1.7% over the 10 years to 2021. Comparatively, overall GDP is anticipated to grow 2.1% over the same period. Contracting IVA amid a growing economy is highly indicative of a declining industry, reflecting its falling contribution to the overall economy. Products within this segment have remained relatively unchanged and the falling number of enterprises also indicate this industry is declining.
Increasing external competition from supermarkets and online retailers has constrained the volume of floral purchases made through local retailers... purchase to read more