Industry Analysis & Industry Trends
Beauty and cosmetics retailers have experienced overall growth over the past five years, despite a few blemishes during the recession. Rising disposable income and new product introductions will continue to support revenue growth in the coming years. Nevertheless, competition is on the rise from department stores, mass merchandisers and e-tailers, which will pressure product prices and industry profit margins... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry for the Beauty, Cosmetics and Fragrance Stores industry are not insurmountable, as evidenced by a large number of new small players over the past decade. In the five years to 2013, the number of industry firms has increased at an annualized rate of 1.0% and is expected to grow at an average annual rate of 2.5% through 2018.
New firms need extensive advertising resources to compete against established players that already have successful brand names supported by promotional resources. Therefore, the ability to financially support intensive advertising and marketing strategies to psychologically influence potential customers, particularly within the fragrance segment, is of strategic significance... purchase to read more