Industry Analysis & Industry Trends
The recovering economy will support demand for motorcycles as consumer sentiment rises and people are more inclined to purchase or repair vehicles. By capitalizing on trade-ins, offering competitive prices and marketing to the growing segments of women and young consumers, dealers will experience substantial growth. Furthermore, the rising trend of environmentally friendly vehicles will support industry growth as demand for electric motorcycles increases... purchase to read more
Industry Report - Industry Products Chapter
Motorcycles
The sale of new motorcycles accounts for the largest product category for this industry, generating an estimated 53.5% of industry revenue. This includes motorcycles, motor bikes (bicycles which have a motor attached) and mopeds (motor scooters). Sales of motorcycles have declined during the past five years as disposable income dropped and consumers pulled back on discretionary spending; however, the share of scooters and mopeds has increased. Concerns about high fuel prices and environmental awareness have pushed people to invest in these types of vehicles.
Motorized sports vehicles
Motorized sport vehicles account for about 24.5% of revenue, with all-terrain vehicles (ATVs) accounting for the largest share of this segment... purchase to read more