Industry Analysis & Industry Trends
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Customer relationship management (CRM) is a widely implemented strategy for managing a company's interactions with customers, clients and sales prospects. Demand for CRM system providers will grow over the next five years, as corporate profit improves and companies adapt cloud computing technologies. Profit will remain steady as the increased costs for on-demand CRM services outweigh the strong profit margins of on-premise services.... purchase to read more
Industry Report - Industry Analysis Chapter
In the five years to 2011, revenue for the CRM Service Providers industry has been volatile. Low corporate profit and economic anxiety during the recession resulted in many firms reducing their investments in new capital. However, when businesses started experiencing an uptick in revenue during 2010, they started to reinvest in service systems such as CRM service providers. In addition to changing revenue, the industry has experienced a shift in technology used for CRM systems. Many industry players are making their CRM applications and information accessible over the internet compared with on-premise CRM software that is installed on the customer's server. In the five years to 2011, revenue is expected to increase at an average annual rate of 1.5%. Dur... purchase to read more