Industry Analysis & Industry Trends
Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more
Industry Report - Industry Analysis Chapter
Increasingly knowledgeable and health-conscious consumers are trading up for higher-quality beers and other alcoholic beverages. Bulk beverage sales declined as a result of health-conscious individuals switching to high-quality products in smaller quantities. Therefore, although per capita alcohol consumption stayed relatively constant during the past five years, consumers shifted away from big-name beers like Budweiser, Miller or Coors and substituted them with regional and high-quality industry products. This trend has stimulated growth in the craft beer segment because consumers are willing to pay more for a smaller quantity of high-quality beer.
Although disposable income dipped in the past five years, it resulted in a shift toward drinking at home... purchase to read more