Industry Analysis & Industry Trends
The past five years have transformed the Craft Beer Production industry into one of the fastest growing and most popular alcoholic beverage segments in the United States. Although the industry mostly consists of many small-sized players, there has been increasing consolidation and expansion activity among some of the industry's largest brewers. Additionally, international beer manufacturing companies have aggressively promoted their craft beer brands in an attempt to capture growing craft beer sales. In the next five years, Although craft brewers and their competitors alike have speculated that the rapid revenue growth among industry brewers is poised to plateau due to market saturation, consumer demand for craft beer will remain robust.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This industry is growing at a much faster pace than the overall economy. The introduction of new products, the ease with which brewers are joining the industry and the growing popularity of craft beer among consumers has demonstrated that the industry is undergoing the growth stage of its life cycle. Craft beer's popularity boosted its prominence on many store shelves, which further contributed to growing consumer awareness. Industry value added (IVA), which measures the industry's contribution to the economy, is forecast to rise at an annualized rate of 11.1% in the 10 years to 2020. Meanwhile, GDP is projected to grow at an average annual rate of 2.5% per year over the same period.
Acquisitions within the industry occur occasionally but are limited... purchase to read more