Industry Analysis & Industry Trends
Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Craft Beer Production industry has a very low level of market share concentration, with the top four players accounting for about 34.3% of total industry revenue in 2014. Although craft brewing has existed in some form throughout US history, the industry has recently undergone a significant overhaul from being an industry consisting mainly of local hobbyists and brewpubs to being a legitimate alternative to US macrobrewery beer.
The traditional trajectory of small-scale microbreweries has been to build up regional or national dominance, expand brewing capacity as much as possible and increase market share through mergers with other major breweries... purchase to read more