Craft Beer Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Craft Beer Production Market Research Report | Consumer Goods & Services | Beverage Production | Aug 2013

Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers

IBISWorld’s Craft Beer Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Boston Beer Company Boston Beer Company market share
Sierra Nevada Brewing Company Sierra Nevada Brewing Company market share
Industry Statistics & Market Size
Annual Growth 08-13
Annual Growth 13-18
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Industry Analysis & Industry Trends

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

This industry is growing at a much faster pace than the overall economy. New product introductions and increasing market acceptance are propelling this growth. Craft beer's popularity boosted its prominence on many store shelves, which further contributed to growing consumer awareness. Industry value added (IVA), which measures the industry's contribution to the economy, is forecast to rise at an annualized rate of 8.1% in the 10 years to 2018. Meanwhile, GDP is projected to grow at an average annual rate of 2.1% per year.

Acquisitions within the industry are limited because most craft breweries do not want to be associated with big brewers and, instead, look to develop their own products... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Craft Beer Production Industry?

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. As defined by the American Brewers Association (ABA), a microbrewery produces up to 6 million barrels (186,000,000 US gallons) of beer a year. Brewpubs brew and sell beer on their premises as well as prepare and serve food. A brewpub may also be considered a microbrewery if production has a significant distribution beyond the premises (75.0% based on the ABA's definition).

Industry Products
Pale AlesLagersStouts and PortersSeasonal Beers
Industry Activities
Brewing and selling Pale Ale beersBrewing and selling Lager beersBrewing and selling seasonal beersBrewing and selling Stouts and Porters

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