Craft Beer Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Craft Beer Production Market Research Report | Consumer Goods & Services | Beverage Production | Aug 2013

Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers

IBISWorld’s Craft Beer Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Boston Beer Company Boston Beer Company market share
Industry Statistics & Market Size
Annual Growth 08-13
Annual Growth 13-18
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Industry Analysis & Industry Trends

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Craft Beer Production industry has a low level of market share concentration with the top four players accounting for about 33.5% of total industry revenue in 2013. Craft brewing is a relatively new industry and the number and diversity of craft brewers has significantly increased during the past five years in line with growing demand. Industry players have begun consolidating in order to capitalize on distribution and marketing efficiencies, and larger domestic brewers have acquired smaller craft breweries and created separate craft-focused divisions in an effort to capitalize on the growing craft beer segment. This trend will continue in the five years to 2018, leading to an increase in market share concentration... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Craft Beer Production Industry?

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. As defined by the American Brewers Association (ABA), a microbrewery produces up to 6 million barrels (186,000,000 US gallons) of beer a year. Brewpubs brew and sell beer on their premises as well as prepare and serve food. A brewpub may also be considered a microbrewery if production has a significant distribution beyond the premises (75.0% based on the ABA's definition).

Industry Products
Pale AlesLagersStouts and PortersSeasonal Beers
Industry Activities
Brewing and selling Pale Ale beersBrewing and selling Lager beersBrewing and selling seasonal beersBrewing and selling Stouts and Porters

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