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Craft Beer Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Craft Beer Production Market Research Report | Consumer Goods & Services | Beverage Production | Aug 2013

Craft beer revolution: Shifts in consumer tastes have enabled the industry to grow substantially

IBISWorld’s Craft Beer Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Boston Beer Company Boston Beer Company market share
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
19.0%
Annual Growth 14-19
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Profit
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Employment
4,893
Businesses
2,619
Industry Analysis & Industry Trends

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Craft Beer Production industry has a very low level of market share concentration, with the top four players accounting for about 34.3% of total industry revenue in 2014. Although craft brewing has existed in some form throughout US history, the industry has recently undergone a significant overhaul from being an industry consisting mainly of local hobbyists and brewpubs to being a legitimate alternative to US macrobrewery beer.

The traditional trajectory of small-scale microbreweries has been to build up regional or national dominance, expand brewing capacity as much as possible and increase market share through mergers with other major breweries... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Craft Beer Production Industry?

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically up to 6.0 million barrels (186,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises as well as prepares and serves food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.

Industry Products
IPASeasonalPale aleAmber aleLagerWheatBockFruit beer
 
Industry Activities
Brewing and selling craft forms of ale, lager, stout and porterBrewing and selling seasonal craft beersDistributing craft beers to localersManaging full-service brewpub establishments


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