Craft Beer Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Craft Beer Production Market Research Report | Consumer Goods & Services | Beverage Production | Aug 2013

Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers

IBISWorld’s Craft Beer Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Boston Beer Company Boston Beer Company market share
Sierra Nevada Brewing Company Sierra Nevada Brewing Company market share
Industry Statistics & Market Size
Annual Growth 08-13
Annual Growth 13-18
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Industry Analysis & Industry Trends

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more

Industry Report - Industry Analysis Chapter

Increasingly knowledgeable and health-conscious consumers are trading up for higher-quality beers and other alcoholic beverages. Bulk beverage sales declined as a result of health-conscious individuals switching to high-quality products in smaller quantities. Therefore, although per capita alcohol consumption stayed relatively constant during the past five years, consumers shifted away from big-name beers like Budweiser, Miller or Coors and substituted them with regional and high-quality industry products. This trend has stimulated growth in the craft beer segment because consumers are willing to pay more for a smaller quantity of high-quality beer.

Although disposable income dipped in the past five years, it resulted in a shift toward drinking at home... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Craft Beer Production Industry?

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. As defined by the American Brewers Association (ABA), a microbrewery produces up to 6 million barrels (186,000,000 US gallons) of beer a year. Brewpubs brew and sell beer on their premises as well as prepare and serve food. A brewpub may also be considered a microbrewery if production has a significant distribution beyond the premises (75.0% based on the ABA's definition).

Industry Products
Pale AlesLagersStouts and PortersSeasonal Beers
Industry Activities
Brewing and selling Pale Ale beersBrewing and selling Lager beersBrewing and selling seasonal beersBrewing and selling Stouts and Porters

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