Industry Analysis & Industry Trends
Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more
Industry Report - Industry Locations Chapter
In general, regional craft beer production falls closely in line with nearby population, although higher population areas generate a slightly higher share of industry establishments. This is mostly the result of the industry's producers, which are typically smaller than major beer manufacturing companies, preferring to locate their operations in close proximity to major metropolitan areas. In addition, warmer climates tend to attract a greater number of craft beer producers, largely due to warmer temperatures which facilitate higher ingredient yields and a greater number of consumers wishing to consume beer.
The West dominates the industry and holds 28.8% of the industry's establishments... purchase to read more