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Craft Beer Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Craft Beer Production Market Research Report | Consumer Goods & Services | Beverage Production | Aug 2013

Craft beer revolution: Shifts in consumer tastes have enabled the industry to grow substantially

IBISWorld’s Craft Beer Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Boston Beer Company Boston Beer Company market share
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
19.0%
Annual Growth 14-19
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Profit
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Employment
4,893
Businesses
2,619
Industry Analysis & Industry Trends

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

This industry is growing at a much faster pace than the overall economy. The introduction of new products, the ease with which brewers are joining the industry and the growing popularity of craft beer among consumers has demonstrated that the industry is undergoing the growth stage of its life cycle. Craft beer's popularity boosted its prominence on many store shelves, which further contributed to growing consumer awareness. Industry value added (IVA), which measures the industry's contribution to the economy, is forecast to rise at an annualized rate of 13.3% in the 10 years to 2019. Meanwhile, GDP is projected to grow at an average annual rate of 2.5% per year over the same period.

Acquisitions within the industry occur but are limited... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Craft Beer Production Industry?

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically up to 6.0 million barrels (186,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises as well as prepares and serves food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.

Industry Products
IPASeasonalPale aleAmber aleLagerWheatBockFruit beer
 
Industry Activities
Brewing and selling craft forms of ale, lager, stout and porterBrewing and selling seasonal craft beersDistributing craft beers to localersManaging full-service brewpub establishments


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