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Craft Beer Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Craft Beer Production Market Research Report | Consumer Goods & Services | Beverage Production | Sep 2014

Craft beer revolution: Shifts in consumer tastes have enabled the industry to grow substantially

IBISWorld’s Craft Beer Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Boston Beer Company Boston Beer Company market share
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
19.0%
Annual Growth 14-19
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Profit
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Employment
4,893
Businesses
2,619
Industry Analysis & Industry Trends

Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more

Industry Report - Starting a New Business Chapter

The barriers to entry into the Craft Beer Production industry are moderate. Basic brewing equipment can be purchased at a relatively low cost, and many operators can access personal lines of credit to launch microbreweries and home brewing kits. In many cases, some of the industry's most successful craft beer brands started from hobbyists, homebrewers and brewpubs that chose to expand their production and sell their products to a larger audience. Gaining access to raw material inputs such as barley, hops, yeast, sugar and other optional adjuncts is relatively easy, and many small-scale producers may choose to sell their products to consumers directly from the cask into glass bottles or large growlers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Craft Beer Production Industry?

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically up to 6.0 million barrels (186,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises as well as prepares and serves food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.

Industry Products
IPASeasonalPale aleAmber aleLagerWheatBockFruit beer
 
Industry Activities
Brewing and selling craft forms of ale, lager, stout and porterBrewing and selling seasonal craft beersDistributing craft beers to localersManaging full-service brewpub establishments


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