Industry Analysis & Industry Trends
Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more
Industry Report - Industry Products Chapter
Pale ales account for about 41.0% of craft beer sales and come in amber and IPA varieties. Pale ales are made through a warm fermentation process using a high proportion of pale malt, which gives it a lighter color. Different brewing practices and hop levels result in a range of tastes and strengths within the pale ale craft beer segment. Popular types of pale ale beers include amber ale and India pale ale (IPA). However, consumer substitution of these products with more exotic beers has resulted in a slight contraction in this segment in the past five years.
Amber ales have a slightly darker color than traditional pale ales, which can range from amber to deep red hues. This color is traditionally achieved by adding colored malt to the basic pale ale... purchase to read more