Industry Analysis & Industry Trends
Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This industry is growing at a much faster pace than the overall economy. The introduction of new products, the ease with which brewers are joining the industry and the growing popularity of craft beer among consumers has demonstrated that the industry is undergoing the growth stage of its life cycle. Craft beer's popularity boosted its prominence on many store shelves, which further contributed to growing consumer awareness. Industry value added (IVA), which measures the industry's contribution to the economy, is forecast to rise at an annualized rate of 13.3% in the 10 years to 2019. Meanwhile, GDP is projected to grow at an average annual rate of 2.5% per year over the same period.
Acquisitions within the industry occur but are limited... purchase to read more