Industry Analysis & Industry Trends
Over the five years to 2014, strong investment in research and development and an aging population have underpinned rapid growth, even during the recession. While growth is expected to slow slightly over the next five years as the market approaches saturation and competition heats up, higher demand from mass merchandisers and value-priced products will keep demand for the industry strong.... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry into the Cosmeceutical Skincare Production industry are moderate and increasing. Established manufacturers benefit from economies of scale and scope, posing a barrier for potential entrants. Major players, which include consumer product manufacturing giants like Proctor & Gamble and Unilever, have cost-minimizing measures and promotional resources in place. These factors ensure an advantage in competing for the shelf space necessary to market products in the downstream market. Their established and well-known brand names are also a deterrent for new entrants.
In spite of this, cosmeceuticals are a relatively niche product and sell for premium prices. As such, smaller brands may find it easier to land on the shelves of boutiques or high-end department stores... purchase to read more