Industry Analysis & Industry Trends
Many cooks in the kitchen
The Cookbook Publishing industry weathered the recession well as consumers splurged on cookbooks to eat and entertain at home instead of going out. Although external competition from online recipe sources is escalating, consumer demand for printed cookbooks continues to rise. Demand is also increasing due to demographic shifts as senior, immigrant and allergy-prone populations grow. Niche cookbooks, celebrity-authored cookbooks, digital cookbooks and supplementary products will grow in popularity among publishers as competition grows. Companies will also continue the consolidation and integration trends of the past five years to leverage resources and size.... purchase to read more
Industry Report - Industry Analysis Chapter
The Great Recession proved to be a boon for the Cookbook Publishing industry as consumers on tight budgets turned to cooking at home instead of eating out. Also, health and eco-friendly trends emerged, turning many consumers to ingredients that they were previously unfamiliar with. As a result, the demand for cookbooks increased over the past five years. Since 2006, Cookbook Publishing industry revenue is expected to grow at a 2.2% annualized rate to $1.3 billion in the five years to 2011, including 4.2% growth in 2011 alone.
Because of this promising demand and revenue growth, more publishers entered the industry to take advantage of its increasing revenue... purchase to read more