Toothpaste and Toothbrush Manufacturing in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toothpaste and Toothbrush Manufacturing Market Research Report | Mar 2015

IBISWorld’s Toothpaste and Toothbrush Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Toothpaste and Toothbrush Manufacturing industry is expected to generate $3.3 billion in 2015, up 8.3% from 2014. Over the five years to 2015, revenue has been growing at an average annual9.7% . Over the next five years, ACMR-IBISWorld forecasts that industry revenue will increase at the slightly lower rate of 6.0%, reaching $4.4 billion in 2020.

Most people use toothpaste and toothbrushes on a daily basis. Demand for these products is steady and increasing in line with household income levels and consumption power. Other products, including whitening strips, dental floss and mouthwash, only account for a small portion of industry revenue.

The major companies in this industry are foreign-invested companies that have dominated the Chinese market for many years.... purchase to read more

Industry Report - Starting a New Business Chapter

Start-up costs

Prospective entrants to the industry must have large amounts of funding for advertising, R&D activities, and public relations. This requirement is greater for middle and high-end markets due to intense competition.

Product standards

There is only one national standard for toothpaste products (GB8372-2001) within this industry, which stipulates the transportation, storage and technology requirements for toothpaste. A standard for Chinese herbal toothpaste will soon be released, which will further increase industry barriers to entry.

Brand reputations

Consumers tend to choose oral hygiene product brands that they are familiar with... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toothpaste and Toothbrush Manufacturing Industry?

Businesses in the Toothpaste and Toothbrush Manufacturing industry in China manufacture oral healthcare products, including toothpaste, toothbrushes, teeth strengthening paste, mouthwash, dental floss, and whitening strips.

Industry Products
ToothpasteToothbrushesOther oral hygiene products
Industry Activities
Toothpaste Toothbrush Dentifrice Teeth strengthening paste Mouthwash Dental floss

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