Toothpaste and Toothbrush Manufacturing in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toothpaste and Toothbrush Manufacturing Market Research Report | Mar 2015

IBISWorld’s Toothpaste and Toothbrush Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Toothpaste and Toothbrush Manufacturing industry is expected to generate $3.3 billion in 2015, up 8.3% from 2014. Over the five years to 2015, revenue has been growing at an average annual9.7% . Over the next five years, ACMR-IBISWorld forecasts that industry revenue will increase at the slightly lower rate of 6.0%, reaching $4.4 billion in 2020.

Most people use toothpaste and toothbrushes on a daily basis. Demand for these products is steady and increasing in line with household income levels and consumption power. Other products, including whitening strips, dental floss and mouthwash, only account for a small portion of industry revenue.

The major companies in this industry are foreign-invested companies that have dominated the Chinese market for many years.... purchase to read more

Industry Report - Industry Products Chapter


Toothpaste products account for the largest proportion of industry revenue at about 75.0%. Toothpaste is a daily use product and its main functions are tooth cleaning and tooth decay prevention. Households use between one and two tubes of toothpaste a month.

Many manufacturers are developing new toothpaste products in low- and high-end markets. Revenue for herbal toothpaste, is expected to surge in the next five years. ACMR-IBISWorld projects that it will contribute over 50.0% of total industry revenue in 2020.


Toothbrushes account for 22.0% of industry revenue. Toothbrushes are also one of the most commonly used daily consumer products, and they play an important role in oral healthcare... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toothpaste and Toothbrush Manufacturing Industry?

Businesses in the Toothpaste and Toothbrush Manufacturing industry in China manufacture oral healthcare products, including toothpaste, toothbrushes, teeth strengthening paste, mouthwash, dental floss, and whitening strips.

Industry Products
ToothpasteToothbrushesOther oral hygiene products
Industry Activities
Toothpaste Toothbrush Dentifrice Teeth strengthening paste Mouthwash Dental floss

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