Industry Analysis & Industry Trends
The Toothpaste and Toothbrush Manufacturing industry is expected to generate $3.3 billion in 2015, up 8.3% from 2014. Over the five years to 2015, revenue has been growing at an average annual9.7% . Over the next five years, ACMR-IBISWorld forecasts that industry revenue will increase at the slightly lower rate of 6.0%, reaching $4.4 billion in 2020.
Most people use toothpaste and toothbrushes on a daily basis. Demand for these products is steady and increasing in line with household income levels and consumption power. Other products, including whitening strips, dental floss and mouthwash, only account for a small portion of industry revenue.
The major companies in this industry are foreign-invested companies that have dominated the Chinese market for many years.... purchase to read more
Industry Report - Starting a New Business Chapter
Prospective entrants to the industry must have large amounts of funding for advertising, R&D activities, and public relations. This requirement is greater for middle and high-end markets due to intense competition.
There is only one national standard for toothpaste products (GB8372-2001) within this industry, which stipulates the transportation, storage and technology requirements for toothpaste. A standard for Chinese herbal toothpaste will soon be released, which will further increase industry barriers to entry.
Consumers tend to choose oral hygiene product brands that they are familiar with... purchase to read more