Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 15.6% to an expected $18.2 billion in 2014. There are about 243 enterprises operating in the industry employing 65,284 workers.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.3% to total industry revenue. In addition, very little tea is imported into China. Imports account for just 0.9% of domestic demand.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The four largest companies in this industry account for 47.2% of industry revenue in 2014. The concentration level has increased in the past decade, and is expected to continue increasing over the next five years. The main enterprises in this industry have expanded their production scope, built new factories and acquired small firms to enlarge their market shares and promote their brand names throughout China.
Ting Hsin's MasterKong brand has been the leading brand in the tea beverage market since 2000, with a market share of about 20.0% in 2014. MasterKong tea beverage sales occur mainly in East China, North China, Middle South China and North East China.
Uni-President has enlarged its market share through increased product variety and enlarged market distribution system... purchase to read more