Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 15.6% to an expected $18.2 billion in 2014. There are about 243 enterprises operating in the industry employing 65,284 workers.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.3% to total industry revenue. In addition, very little tea is imported into China. Imports account for just 0.9% of domestic demand.... purchase to read more
Industry Report - Industry Analysis Chapter
The Tea Production industry produced 26.0% of the total domestic beverage output in 2013, a substantial increase from only 7.0% of the market in 2000. This growth has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. The sales value and volume of tea beverages have grown faster than those of carbonated drinks from the Soda Production industry (IBISWorld industry report 1531) over the past decade.
The market for other soft beverages included in this industry, such as energy drinks, has only just started to develop in China. Per capita consumption of energy drinks in China was 0.6 kilograms in 2008, only a quarter of the world average... purchase to read more