Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 25.0% in 2012. Over the past five years, industry revenue has been increasing at an annualized rate of 17.4% to an expected $14.7 billion in 2013. There are about 230 enterprises operating in the industry employing 69,021 workers. Employment and the number of enterprises in the industry have also been increasing over the past five years, at annualized rates of 12.0% and 9.7%, respectively.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added is expected to increase at an annualized rate of 11.4% over the ten years to 2018. This high growth rate indicates that the industry is in the growth phase of its life cycle. Industry growth is maintained by growth in consumption, changes in consumer preferences toward tea beverages, production capacity expansion of players and the entry of new market participants.
Many large companies, foreign and domestic, constantly introduce new product flavors and invest a large amount of funds into R&D and advertising, which promotes the entire industry. Several food and beverage multinational companies entered China's tea and other soft beverage market in recent years... purchase to read more