Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 15.6% to an expected $18.2 billion in 2014. There are about 243 enterprises operating in the industry employing 65,284 workers.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.3% to total industry revenue. In addition, very little tea is imported into China. Imports account for just 0.9% of domestic demand.... purchase to read more
Industry Report - Industry Products Chapter
In 2014, the Tea Production industry's total revenue is estimated to be $18.2 billion, of which 29.0% is expected to be from green tea beverages, 20.0% from energy drinks,19.0% from black tea beverages, 10.5% from flower tea beverages, 8.5% from oolong tea beverages and 13.0% from other tea and soft beverages, such as herbal tea beverages. Green tea, black tea and flower tea beverages have been the most popular product types over the past five years.
The market shares of energy drinks and green tea, flower tea and oolong tea beverages are increasing. This is due to the increasing number of consumers with preferences for healthy tea beverages and the longstanding tradition of drinking green tea... purchase to read more