Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade, from 7.0% of total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 13.3% to an expected $19.5 billion in 2015. There are about 256 enterprises operating in the industry, with 67,961 workers.
Strong industry performance has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.4% to total industry revenue. In addition, very little tea is imported into China. Imports account for just 0.9% of domestic demand.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added is expected to increase at an annualized rate of 9.9% over the ten years to 2020. This high growth rate indicates that the industry is in the growth phase of its life cycle. Industry growth is maintained by growth in consumption, changes in consumer preferences toward tea beverages, production capacity expansion of players and the entry of new market participants.
Many large companies, foreign and domestic, constantly introduce new product flavors and invest a large amount of funds into R&D and advertising, which promotes the entire industry. Several food and beverage multinational companies entered China's tea and other soft beverage market in recent years... purchase to read more