Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 15.6% to an expected $18.2 billion in 2014. There are about 243 enterprises operating in the industry employing 65,284 workers.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.3% to total industry revenue. In addition, very little tea is imported into China. Imports account for just 0.9% of domestic demand.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Industry value added is expected to increase at an annualized rate of 10.1% over the ten years to 2019. This high growth rate indicates that the industry is in the growth phase of its life cycle. Industry growth is maintained by growth in consumption, changes in consumer preferences toward tea beverages, production capacity expansion of players and the entry of new market participants.
Many large companies, foreign and domestic, constantly introduce new product flavors and invest a large amount of funds into R&D and advertising, which promotes the entire industry. Several food and beverage multinational companies entered China's tea and other soft beverage market in recent years... purchase to read more