Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 25.0% in 2012. Over the past five years, industry revenue has been increasing at an annualized rate of 17.4% to an expected $14.7 billion in 2013. There are about 230 enterprises operating in the industry employing 69,021 workers. Employment and the number of enterprises in the industry have also been increasing over the past five years, at annualized rates of 12.0% and 9.7%, respectively.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages.... purchase to read more
Industry Report - Industry Products Chapter
In 2013, the Tea Production industry's total revenue is estimated to be $14.7 billion, of which 29.0% is expected to be from green tea beverages, 19.0% from black tea beverages, 19.0% from energy drinks, 10.0% from flower tea beverages, 8.0% from oolong tea beverages and 15.0% from other tea and soft beverages, such as herbal tea beverages. Green tea, black tea and flower tea beverages have been the most popular product types over the past five years.
The market shares of energy drinks and green tea, flower tea and oolong tea beverages are increasing. This is due to the increasing number of consumers with preferences for healthy tea beverages and the longstanding tradition of drinking green tea... purchase to read more