Industry Analysis & Industry Trends
The Tea Production industry has rapidly increased its share of China's beverage market over the past decade – from 7.0% of the total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 15.6% to an expected $18.2 billion in 2014. There are about 243 enterprises operating in the industry employing 65,284 workers.
The strong performance of the industry has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.3% to total industry revenue. In addition, very little tea is imported into China. Imports account for just 0.9% of domestic demand.... purchase to read more
Industry Report - Industry Locations Chapter
This industry is concentrated in provinces that are close to raw materials and in high-income areas. Guangdong province and Zhejiang province are the two main provinces for this industry, accounting for 20.5% and 14.2% of industry revenue in 2014. The industry's development is highly dependent on raw materials and consumer markets, and these two provinces have rich tea resources. Further, these two provinces have the highest per capita incomes in China, excluding municipalities directly under the central government. In Guangdong province, enterprise and employment numbers account for 15.1% and 18.5% of the industry's totals, respectively... purchase to read more