Industry Analysis & Industry Trends
The Sporting Equipment Manufacturing industry is expected to generate revenue of $15.7 billion in 2011, up 12.5% from 2010. The industry's revenue has grown at an annualized rate of 14.7% over the past five years. This can be mainly attributed to the strong growth of the domestic economy, which serves as the major driver of the demand, and to recovering demand from the world market. A decline in industry revenue in 2009 was due to a drop in exports resulting from the global recession that started in late 2008. With exports accounting for 59.2% of industry revenue in 2011, the industry is heavily influenced by foreign demand.
International trade in this industry peaked in 2007 in the lead-up to the 2008 Beijing Olympic Games.... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry outline factors that can prevent a new sporting equipment manufacturer from entering the industry. Key factors affecting barriers to entry include capital, standard and brands.
A large amount of capital is required to enter the high-end market of sporting equipment, as manufacturers need to purchase advanced production facilities and equipment. In recent years, the prices of metals, plastics and energy resources have continued to rise, which increases the production costs of manufacturers. Entry to the low-and mid-end markets requires less capital.
Manufacturers within the industry are required to produce sporting equipment complying with national and industrial standards... purchase to read more