Sporting Goods Wholesaling in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Sporting Goods Wholesaling Market Research Report | Mar 2015

The Sporting Goods Wholesaling market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

In the five years to 2015, revenue for the Sporting Goods Wholesaling industry in China is estimated to increase an annualized 6.1% to $37.6 billion. Over the five-year period, the main factors driving industry performance have been higher consumption in China, large sporting events hosted by China, people's increasing pursuit for healthier lifestyles and the country's active involvement in international trade within the World Trade Organization (WTO) framework.

Many large sporting goods manufacturers have established sales companies that incorporate the wholesale function; these operators tend to achieve higher profitability than independent wholesalers in this industry.... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entering this industry are relatively low, as wholesalers do not need to invest greatly in fixed assets. However, inventory expenses are a major cost for sporting goods wholesalers, accounting for about 15.7% of industry revenue. The ability to effectively manage and control inventories may pose a substantial barrier for prospective entrants.

Although wholesaling and retailing industries will be further opened to foreign investment in the future, foreign enterprises must still be certified by the Ministry of Commerce. Existing wholesalers have well-established distribution channels, and it is often difficult for new entrants to obtain significant market share from current players... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Sporting Goods Wholesaling Industry?

This industry includes wholesalers of sports merchandise used for games and training such as sporting equipment, apparatus and clothing. Sporting goods wholesalers are a key link between manufacturers and retailers.

Industry Products
Sporting clothesSporting shoesSporting ballsSporting equipmentExercise equipmentProtective sporting goodsOther sporting goods
Industry Activities
Resale of balls for sports such as footballs and basketballsTrack and field equipment wholesalingAquatic and ice sports equipment wholesalingResale of gymnastic apparatusshooting equipmentWeightlifting equipment and apparatus wholesalingFishing goods wholesaling

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