Industry Analysis & Industry Trends
In the five years to 2016, revenue for the Sporting Goods Wholesaling industry in China is estimated to increase an annualized 5.4% to $40.5 billion. Over the five-year period, the main factors driving industry performance have been higher consumption in China, large sporting events hosted by China, people's increasing pursuit for healthier lifestyles and the country's active involvement in international trade within the World Trade Organization (WTO) framework.
Many large sporting goods manufacturers have established sales companies that incorporate the wholesale function; these operators tend to achieve higher profitability than independent wholesalers in this industry.... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entering this industry are relatively low, as wholesalers do not need to invest greatly in fixed assets. However, inventory expenses are a major cost for sporting goods wholesalers, accounting for about 15.7% of industry revenue. The ability to effectively manage and control inventories may pose a substantial barrier for prospective entrants.
Although wholesaling and retailing industries will be further opened to foreign investment in the future, foreign enterprises must still be certified by the Ministry of Commerce. Existing wholesalers have well-established distribution channels, and it is often difficult for new entrants to obtain significant market share from current players... purchase to read more