Sporting Goods Wholesaling in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Sporting Goods Wholesaling Market Research Report | Feb 2014

IBISWorld’s Sporting Goods Wholesaling market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

In the five years through 2014, revenue for the Sporting Goods Wholesaling industry in China has been increasing at a rate of 6.5% annually to an estimated $35.7 billion. The global recession and unfavorable macroeconomic conditions in China resulted in slow growth in 2009, but as the economy recovered so did the industry. In the past five years, the main factors driving industry performance have been higher consumption in China, large sporting events hosted by China, such as the Olympic Games, and the country's active involvement in international trade within the World Trade Organization (WTO) framework.... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entering this industry are relatively low, as wholesalers do not need to invest greatly in fixed assets. However, inventory expenses are a major cost for sporting goods wholesalers, accounting for about 15.7% of industry revenue. The ability to effectively manage and control inventories may pose a substantial barrier for prospective entrants.

Although wholesaling and retailing industries will be further opened to foreign investment in the future, foreign enterprises must still be certified by the Ministry of Commerce. Existing wholesalers have well-established distribution channels, and it is often difficult for new entrants to obtain significant market share from current players... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Sporting Goods Wholesaling Industry?

This industry includes wholesalers of sports merchandise used for games and training such as sporting equipment, apparatus and clothing. Sporting goods wholesalers are a key link between manufacturers and retailers.

Industry Products
Sporting clothesSporting shoesSporting ballsSporting equipmentExercise equipmentProtective sporting goodsOther sporting goods
Industry Activities
Resale of balls for sports such as footballs and basketballsTrack and field equipment wholesalingAquatic and ice sports equipment wholesalingResale of gymnastic apparatusshooting equipmentWeightlifting equipment and apparatus wholesalingFishing goods wholesaling

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