Industry Analysis & Industry Trends
Soda Production industry revenue is set to total $14.3 billion in 2012, up 8.5% from 2011. Between 2007 and 2012, the industry has grown at an annualized rate of 12.6%. Despite steady growth, profit has decreased in recent years due to higher raw material costs and advertising prices. More competition has also limited final pricing increases.
Industry growth is forecast to stabilize over the next five years, with projected annualized growth of 6.5% to total $19.6 billion in 2017. Increased competition from substitute beverages, such as milk-based drinks, fruit juices and bottled water, will likely contribute to more difficult industry conditions in future years.... purchase to read more
Industry Report - Industry Analysis Chapter
China is a major market for carbonated soft drinks. In 2011, the Soda Production industry produced an estimated 16.5 billion liters of carbonated soft drinks; meanwhile, revenue grew 28.0% to $13.2 billion. In 2012, industry revenue is set to increase 8.5% to $14.3 billion. This slower growth will be the result of lower demand due to gradually increasing health concerns, lower advertising growth, and slowing sales after surges in previous years. In the five years through 2012, revenue within the Soda Production industry has been increasing at an annualized rate of 12.6%.
In recent years, the supply of carbonated soft drink products from the industry has risen considerably... purchase to read more