Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Feb 2016

IBISWorld’s Online Games market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2004 and 2009, revenue for the industry grew at an annualized rate of 51%.

In the five years through 2016, industry revenue increased at an annualized rate of 26.0% to $26.3 billion.... purchase to read more

Industry Report - Industry Products Chapter

Massive multiplayer online games

Massive multiplayer online game (MMOG) offer virtual environments for millions of players to play in. Common types of MMOGs include online role-play games (MMORPG), fighting games (MMOFTG), and first-person shooting games (MMOFPS). MMORPGs tend to have the largest number of players, as they offer comprehensive virtual worlds for players to live, fight, and interact in.

Among all types of online games, players of MMOGs have the highest user stickiness, and MMOGs have the longest life cycle. Normally, game producers need to spend years of time and a large amount of capital on developing an MMOG, but once launched, they can offer steady revenue streams... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesWeb GamesMobile Online Games
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment

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