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Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Feb 2015

IBISWorld’s Online Games market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 09-14
22.0%
Annual Growth 14-19
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Profit
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Employment
54,743
Businesses
921
Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2004 and 2009, revenue for the industry grew at an annualized rate of 51%.

In the five years through 2014, industry revenue increased at an annualized rate of 22.0% to $14.0 billion.... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2014, the top four players in the Online Game industry in China make 61.8% of total industry revenue, which indicates a medium level of concentration.

The majority of the 921 enterprises in this industry are small game studios developing lower-quality games. Meanwhile, the few large-scale companies are able to raise enough funds to develop high-quality games, and buy operation licenses from other companies. In addition, they are able to manage many different games at the same time. Companies operating multiple games are able to attract more players and generate more revenue.

ACMR-IBISWorld anticipates that the market share concentration will grow as successful small studios merge with or are acquired by large companies, and other small firms gradually exit the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesCompetitive Game PlatformsWeb GamesMobile Online GamesSocial GamesOthers
 
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment


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