Industry Analysis & Industry Trends
Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.
The first graphic online game in China, The King of King, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2002 and 2007, revenue for the industry grew at an annualized rate of 64.0%.
In the five years through 2012, industry revenue increased at an annualized rate of 34.4% to $9.3.... purchase to read more
Industry Report - Industry Analysis Chapter
In the five years to 2012, the Online Game industry in China experienced rapid growth, with revenue increasing at an annualized rate of 34.4% to $9.3 billion. Such rapid growth was driven by the development of internet services in China and support from the government.
The number of online game users is estimated at 337.2 million, which means almost a quarter of Chinese residents play online games. According to the China Internet Network Information Center (CNNIC), the number of internet users is 567.0 million. Consequently, online game players account for 59.5% of internet users.
Revenue streams and profitability
Online game companies have developed many ways of generating revenue. The most common method is prepaid game-time cards... purchase to read more