Industry Analysis & Industry Trends
Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.
The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2004 and 2009, revenue for the industry grew at an annualized rate of 51%.
In the five years through 2014, industry revenue increased at an annualized rate of 22.0% to $14.0 billion.... purchase to read more
Industry Report - Industry Analysis Chapter
In the five years to 2014, the Online Game industry in China experienced rapid growth, with revenue increasing at an annualized rate of 22.0% to $14.0 billion. Such rapid growth was driven by the development of internet services in China and support from the government.
The number of online game users is 377 million, which means over a quarter of Chinese residents play online games. According to the China Internet Network Information Center (CNNIC), the number of internet users was 632.0 million by the middle of 2014. Consequently, online game players account for 58.2% of internet users.
Revenue streams and profitability
Online game companies have developed many ways of generating revenue. The most common method is prepaid game-time cards... purchase to read more