Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Jan 2014

IBISWorld’s Online Games market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 08-13
Annual Growth 13-18
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Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2003 and 2008, revenue for the industry grew at an annualized rate of 55.6%.

In the five years through 2013, industry revenue increased at an annualized rate of 29.4% to $12.7 billion.... purchase to read more

Industry Report - Starting a New Business Chapter

Small game studios have many opportunities to access to this industry, since web games do not require high pre-investment, and developers can make revenue in a very short time after a game is launched. Furthermore, the popularization of mobile games simulates enterprises to enter this industry. By developing applications for mobile terminals under IOS and Android, producers can gain access to users from all over the world who are able to buy their products in online stores.

However, operating a large online game such as a massively multiplayer online game (MMOG) requires significant capital and technical support. For new enterprises in this industry, unless they are capable of raising funds from investors, they cannot compete with the industry giants in the short term... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesCompetitive Game PlatformsWeb GamesMobile Online GamesSocial GamesOthers
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment

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