Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Feb 2015

IBISWorld’s Online Games market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2004 and 2009, revenue for the industry grew at an annualized rate of 51%.

In the five years through 2014, industry revenue increased at an annualized rate of 22.0% to $14.0 billion.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Value-added for the Online Game industry in China is expected to grow at an annualized rate of 21.3% over the ten years to 2019. Compared to GDP growth of 7.3% annually over the same period, industry value-added is increasing rapidly.

The basic market structure of the industry is in place and online game companies can provide comprehensive services. In particular, the massively multiplayer online game (MMOG) product segment is so well-developed that there is little space to grow. For other segments such as mobile and browser games, the development potential is huge. The growth of this industry will be driven by these emerging segments.

Average revenue per user (ARPU) is a measure of the revenue a company can earn from an individual player... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesCompetitive Game PlatformsWeb GamesMobile Online GamesSocial GamesOthers
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment

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