Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Feb 2015

IBISWorld’s Online Games market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2004 and 2009, revenue for the industry grew at an annualized rate of 51%.

In the five years through 2014, industry revenue increased at an annualized rate of 22.0% to $14.0 billion.... purchase to read more

Industry Report - Industry Locations Chapter

The Online Game industry in China is concentrated in Guangdong, Zhejiang, and Jiangsu provinces, which account for 12.0%, 7.1%, and 7.0% of industry revenue, respectively. Since population greatly determines the number of players of online games, provinces with more residents contribute more revenue to the industry.

Guangdong, Zhejiang, and Jiangsu are considered eastern coastal areas. These areas experienced rapid development in the last 20 years. The popularization rate of PCs and internet access are higher here than in other areas in China, especially the western inland areas. Furthermore, since users in these areas have higher incomes, they are willing to spend more money on online games... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesCompetitive Game PlatformsWeb GamesMobile Online GamesSocial GamesOthers
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment

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