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Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Jan 2014

IBISWorld’s Online Games market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$13bn
Annual Growth 08-13
29.4%
Annual Growth 13-18
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Profit
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Employment
52,822
Businesses
896
Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2003 and 2008, revenue for the industry grew at an annualized rate of 55.6%.

In the five years through 2013, industry revenue increased at an annualized rate of 29.4% to $12.7 billion.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Value-added for the Online Game industry in China is expected to grow at an annualized rate of 27.5% over the ten years to 2018. Compared to GDP growth of 8.0% annually over the same period, industry value-added is increasing rapidly.

The basic market structure of the industry is in place and online game companies can provide comprehensive services. In particular, the massively multiplayer online game (MMOG) product segment is so well-developed that there is little space to grow. For other segments such as mobile and browser games, the development potential is huge. The growth of this industry will be driven by these emerging segments.

Average revenue per user (ARPU) is a measure of the revenue a company can earn from an individual player... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesCompetitive Game PlatformsWeb GamesMobile Online GamesSocial GamesOthers
 
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment


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