Online Games in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Games Market Research Report | Feb 2015

IBISWorld’s Online Games market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Enterprises within the Online Game industry in China are involved in the production (i.e. design and development of online games) and the operation of online games. Most online game companies combine game development and operations; however, some online game producers sell licenses to agencies, which are then solely responsible for the operation of the games.

The first graphic online game in China, King of Kings, was launched in 1999. Along with the boom of the Internet Services industry (IBISWorld industry report 6020), the Online Game industry has been growing strongly since then. Between 2004 and 2009, revenue for the industry grew at an annualized rate of 51%.

In the five years through 2014, industry revenue increased at an annualized rate of 22.0% to $14.0 billion.... purchase to read more

Industry Report - Industry Investment Chapter

For every dollar spent on wages, management, and research and development in this industry, 47 cents are invested in capital, indicating high capital intensity.

As a creative industry, game producers invest a large amount of capital in R&D. Compared to the cost of purchasing operation licenses from foreign producers, the expense of developing games is lower. In addition, domestic games tend to be more attractive than foreign games, since they are more related to Chinese culture.

Depreciation is high in this industry due to the regular replacement of devices. The rapid upgrade of PCs and mobile terminals means that game producers must replace their devices regularly to support their games... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Games Industry?

Online games are played over the internet using consoles such as personal computers (PCs) and mobile terminals. They may also include features such as multiplayer modes, downloadable content and in-game chat, which can be provided for free or on a fee or subscription basis.

Industry Products
Massive Multiplayer Online GamesCompetitive Game PlatformsWeb GamesMobile Online GamesSocial GamesOthers
Industry Activities
Developing and updating online games in several types and consolesMaintaining the regular game platforms, and providing a fair gaming environment

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