Industry Analysis & Industry Trends
The Newspaper Publishing industry is set to generate $13.7 billion in 2012, representing annualized growth of 7.6% since 2007. Industry revenue growth slowed in recent years, as rising internet usage reduced demand for newspapers, particularly in China's large cities. Additionally, rising newsprint paper costs have led to narrower profit margins.
Despite lower readership, higher prices and advertising income, which accounts for about 30% of revenue, have contributed to industry growth. The industry still has a low concentration level compared with developed countries, although there has been an increase with the establishment of publishing groups. Certain newspaper publishers dominate specific regions in China.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Chinese economy has developed rapidly in recent years, and household disposable incomes have therefore increased significantly. More people are able to afford to purchase newspapers or utilize subscriptions, which stimulates industry revenue growth. However, greater use of the internet and other news sources has contributed to lower newspaper readership and circulation numbers in recent years. Competition from other sources has stifled growth in this industry, and resulted in the industry remaining in the mature phase of its life cycle.
Revenue generated from newspaper advertising accounts for a large share of total industry revenue. Greater demand for newspaper advertising in recent years has increased industry revenue, and has offset lower demand levels... purchase to read more