Industry Analysis & Industry Trends
The Mail-Order and Online Shopping industry is expected to generate $6.2 billion in 2012, a 43.5% increase over the previous year. Over the five years through 2012, the industry has been growing at the phenomenal rate of 58.6% per year. Factors driving industry growth include improved living standards, higher wages, higher internet penetration, increased acceptance of internet shopping, and a greater number of companies offering an increasing range of goods and services online.
Online retailing currently generates 73.0% of industry revenue. Compared with telephone and mail-order businesses, internet retailing has the advantage of being instantaneous. Orders are taken automatically, regardless of a customer's location or the time when the order is made.... purchase to read more
Industry Report - Industry Key Buyers Chapter
Industry concentration is at a medium level, with the top four players in the industry accounting for an estimated 48.2% of industry revenue. Joyo Amazon and Dangdang.com have been enlarging their territories in recent years, while the market shares of other players in Shanghai have been declining. These firms have their service coverage limited to Shanghai.
The industry is still growing, and there will be more entrants in future years. However, the market shares of the top players in this industry have been increasing, and these new entrants will be faced with intense competition. Industry concentration is expected to remain at a medium level for some years until new players can establish successful business models... purchase to read more