Industry Analysis & Industry Trends
The industry accounts for about 16% of the total Household Electrical Appliances Manufacturing sub-sector in China. This share increased steadily in the years leading up to 2000, but has remained relatively stable since. Industry demand increased steadily from 2005 to 2008. However, this growth began to slow in the following two years mainly due to a global economic downturn. Domestic manufacturers are focusing on high-end household refrigerators and freezers as market demand for these products continues to rise. Industry revenue is forecast to increase by 12.6% in 2010. Exports will grow by 2.4% as international demand recovers from the global downturn. This figure shows some improvement on previous years such as 2008 when exports decreased by 23.9%.... purchase to read more
Industry Report - Industry Key Buyers Chapter
Although the overall industry concentration level is low, concentration can be substantial in terms of brands and regions. In 2009, refrigerator sales of the industry's top brands such as Haier, Siemens, Xinfei, Meiling, Ronshen and Electrolux accounted for more than half of total revenue. These famous brands tend to have an advantage in a number of areas such as cost, resources, technologies and management. These top players are planning to expand their production capacity in the next two years and invest more capital in developing high-end products to gain more market share. In foreign markets, most importers choose to establish partnerships with large companies to ensure steady supply; domestic manufacturers account for a higher share of exports than foreign firms... purchase to read more