Industry Analysis & Industry Trends
In recent years, lifestyle changes and reduced leisure time have contributed to a consumer shift from traditional full-service restaurants toward fast-food establishments. In addition, increased Western influences in China have seen increased demand for fast food. With the rapid development of fast-food service providers, improvements in chain store and franchising management, and new brands and food styles, industry growth has been very strong in the past decade.
ACMR-IBISWorld estimates that the Fast-Food Restaurant industry in China will generate $121.7 billion in 2015, up 9.7% from 2014. Over the five years through 2015, industry revenue has been growing at an annualized rate of 11.6%.
There are about 2.2 million fast food restaurant locations (i.e.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The modern Fast-Food Restaurant industry in China is relatively new, though fast-food outlets have existed for hundreds of years. The modern industry started with the opening of the first KFC in 1987 and has been developing rapidly ever since.
Domestic and foreign enterprises are still entering the industry in large numbers, attracted by the high profit rates. Existing players are investing in expanding their chain networks. The market is far from being saturated.
Industry value added is estimated to be increasing at an annualized rate of 10.4% between 2010 and 2020, higher than China's GDP average growth rate of 6.5% per year. High and growing demand and strong and steady pricing are expected to continue, which will drive industry growth in future years... purchase to read more