Fast-Food Restaurants in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fast-Food Restaurants Market Research Report | May 2016

IBISWorld’s Fast-Food Restaurants market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

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Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Employment ('000)
Businesses ('000)
Industry Analysis & Industry Trends

In recent years, lifestyle changes and reduced leisure time have contributed to a consumer shift from traditional full-service restaurants toward fast-food establishments. In addition, increased Western influences in China have seen increased demand for fast food. With the rapid development of fast-food service providers, improvements in chain store and franchising management, and new brands and food styles, industry growth has been very strong in the past decade.

ACMR-IBISWorld estimates that the Fast-Food Restaurant industry in China will generate $135.6 billion in 2016, up 8.3% from 2015. Over the five years through 2016, industry revenue has been growing at an annualized rate of 10.1%.

There are about 2.2 million fast food restaurant locations (i.e.... purchase to read more

Industry Report - Industry Investment Chapter

For every dollar spent on wages in this industry, only about seven cents are invested in capital. This industry is typically labor-intensive, particularly for Chinese-style independent fast-food providers. These offer food that is mostly handmade and cooked within the facility. This makes the industry even more labor-intensive than it is for Western fast-food chains, where the main food-making process is highly automated and carried out in factories outside of the dining restaurants.

Chinese-style fast-food operators have started using modernized equipment in recent years, after these had been introduced by foreign operators such as KFC and McDonald's. Thus, the capital intensity ratio is increasing, although overall the industry will remain strongly labor-intensive... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fast-Food Restaurants Industry?

The Fast-Food Restaurant industry in China operates fast-food restaurants in which customers order items and, in most cases, pay before eating. Food and drinks may be consumed on premises, taken out or delivered to the customer. Food provided by this industry includes both Chinese and Western fast food.

Industry Products
Franchised and chain storesDumpling storesRice sets, quick-service and take-away outletsChinese-style noodle stores
Industry Activities
Quick-service restaurantsFast-food servicesTake-out facilities

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