Industry Analysis & Industry Trends
In recent years, lifestyle changes and reduced leisure time have contributed to a consumer shift from traditional full-service restaurants toward fast-food establishments. In addition, increased Western influences in China and higher incomes have seen increased demand for fast-food. With the rapid development of fast-food service providers, improvements in chain store and franchising management, and new brands and food styles, industry growth has been very strong in the past decade.
ACMR-IBISWorld estimates that the Fast-Food Restaurant industry in China will generate revenue of $94.2 billion in 2013, up 8.0% from 2012. Over the past five years, industry revenue has been growing at an annualized rate of 13.0%.
There are over two million fast food restaurant locations (i.e.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The modern Fast-Food Restaurant industry in China is relatively new, though fast-food outlets have existed for hundreds of years. The modern industry started with the opening of the first KFC in 1987 and has been developing rapidly ever since.
Domestic and foreign enterprises are still entering the industry in large numbers. Existing players invest continuously in expanding their chain networks. KFC opens one new restaurant every day. McDonald's is following closely and will expand with new investment in drive-through restaurants. Dico's opens a new restaurant every three days and many other major players in the market are expanding rapidly... purchase to read more