Industry Analysis & Industry Trends
In recent years, lifestyle changes and reduced leisure time have contributed to consumer preferences shifting from eating in traditional full-service restaurants toward eating in fast-food establishments. In addition, increased Western influences in China and higher incomes have seen increased demand for fast-food. With the rapid development of fast-food service providers, improvements in chain store and franchising management, and new brands and food styles, industry growth has been very strong in the past decade.
ACMR-IBISWorld estimates that the Fast-Food Restaurant industry in China will generate revenue of $89.60 billion in 2012, up 14.1% from 2011. Over the past five years, industry revenue has been growing at an annualized rate of 16.9%.... purchase to read more
Industry Report - Industry Analysis Chapter
The Fast-Food Restaurant industry in China is very large, generating estimated revenue of $89.60 billion in 2012. This industry has performed well over the past five years, with annualized revenue growth of 16.9%. The industry now makes up about 20.0% of China's total catering sub-sector revenue.
In the past five years, lifestyle changes and reduced leisure time have created greater demand for fast food. Other factors increasing demand include the rapid development of fast-food service providers, improving franchising management and new brands and food styles. The industry has recorded rapid growth in industry revenue, value added, employment, wages and enterprise and establishment numbers... purchase to read more