Industry Analysis & Industry Trends
In recent years, lifestyle changes and reduced leisure time have contributed to consumer preferences shifting from eating in traditional full-service restaurants toward eating in fast-food establishments. In addition, increased Western influences in China and higher incomes have seen increased demand for fast-food. With the rapid development of fast-food service providers, improvements in chain store and franchising management, and new brands and food styles, industry growth has been very strong in the past decade.
ACMR-IBISWorld estimates that the industry in China will generate revenue of $74.8 billion in 2011, up 16.0% from 2010. This is slower growth than in 2010, due to the curbed inflationary levels. Fast-food restaurants are forecast to employ about 6.82... purchase to read more
Industry Report - Industry Locations Chapter
The geographic spread of China's Fast-Food Restaurants industry is consistent with China's economic development level. Beijing, Shanghai and Guangdong are three of the most developed provinces and regions in China, and they are expected to account for about 45% of total industry revenue in 2011. Franchise operations are also relatively well developed in these regions.
In provinces and regions of better economic development and faster lifestyles, fast-food restaurants account for a large share of the total food-service sector. For instance, in Guangdong, the fast-food market contributes about 90% of the total food service sector's revenue. In large cities such as Beijing, Shanghai and Tianjin, this share has exceeded 50%... purchase to read more