Industry Analysis & Industry Trends
China is changing rapidly, and so are its tastes. As China gradually evolves into a consumer society, new products, including chocolate and confectionery products, are appearing with increasing regularity. Rising average annual incomes, increased exposure to Western and international cuisines and a greater array of candy goods in supermarkets are all working together to increase sales of the industry's products in China. Expenditure on confectionery and chocolate products as a share of total expenditure on foods has been steadily growing in China.
Industry revenue grew rapidly during the five years through 2011, with average annual growth of 25.5%. The worst-performing year of the past five, 2009, still achieved 19.1% revenue growth.... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entry level in this industry are medium. For the high-end products, new market entrants are faced with relatively high levels of investment in equipment as they have to compete against large firms. High-quality products and investment in advanced technologies, as well as advanced manufacturing facilities, are mandatory for successful operations. However, for the low-end products, the barriers to entry are low as most of such manufacturers are small or midsize companies. The profit margin for low-end products is also relatively low, as they contain little added value.
Advancements in manufacturing technologies (initiated by foreign firms) have also imposed technological barriers upon domestic players... purchase to read more