Industry Analysis & Industry Trends
Revenue for the Camera Equipment Manufacturing industry in China is expected to total $10.7 billion in 2014, down 3.3% from 2013. Annualized growth over the past five years is estimated at 1.7%. The share of revenue contributed by the four largest players, Foshan Pulihua, Canon, Samsung, and Sony, is expected to increase to about 73.3% of total industry revenue in 2014.
China has become the world's largest production base for camera equipment, and digital cameras have gradually become the dominant products, in place of traditional film cameras. An estimated 90% of industry output in 2014 will be digital camera equipment, up from about 41.0% in 2004.
Basic digital cameras are no longer a luxury good for many Chinese people.... purchase to read more
Industry Report - Starting a New Business Chapter
High start-up costs
Prospective entrants face high start-up costs, as purchasing costs account for a large proportion of industry revenue. The need for capital is particularly strong in the high-end market as advanced technologies and production facilities are utilized during the manufacturing process.
Consumers purchasing camera equipment generally prefer to choose products with well-known brands as these products are considered to be of a high quality and reputation. In China, companies with high brand awareness, such as Sony, Samsung, Olympus, Nikon and Kodak, account for a large share of the market. A new operator would need to establish its brand in order to attract consumers... purchase to read more