Industry Analysis & Industry Trends
The Biscuit Production industry in China experienced rapid growth in the past five years with industry revenue increasing at an estimated annualized rate of 15.7% to 2014. Industry revenue is expected to reach $25.2 billion in 2014, up 9.5% from 2013. Industry growth was stimulated by greater domestic demand, increasing private investment, the entry of foreign capital into China's manufacturing sector, and greater production that increased total industry output.
Consumption levels have been rising in recent years along with per capita income increases and changes in consumer behavior. The consumer spectrum has enlarged since 2000 and an increasing number of young people prefer biscuits and other bakery products as snacks.... purchase to read more
Industry Report - Starting a New Business Chapter
The entry barriers in this industry are low, as new market entrants generally need low levels of capital for investment in equipment. The entry barrier however is higher for players willing to compete at the national level and in the high-end market, where quality requirements are high, and investment in high-quality technology and production equipment is mandatory for successful operations.
The major foreign players produce locally and have gained advantages of lower costs over foreign players that only import into China. As such, the production localization process in recent years has increased the entry barriers for new foreign competitors to some degree, when compared to established foreign enterprises... purchase to read more