Industry Analysis & Industry Trends
The Biscuit Production industry in China experienced rapid growth in the past five years with industry revenue increasing at an estimated annualized rate of 15.7% to 2014. Industry revenue is expected to reach $25.2 billion in 2014, up 9.5% from 2013. Industry growth was stimulated by greater domestic demand, increasing private investment, the entry of foreign capital into China's manufacturing sector, and greater production that increased total industry output.
Consumption levels have been rising in recent years along with per capita income increases and changes in consumer behavior. The consumer spectrum has enlarged since 2000 and an increasing number of young people prefer biscuits and other bakery products as snacks.... purchase to read more
Industry Report - Industry Locations Chapter
Henan province is the largest production area in China for biscuit and other bakery products, accounting for 17.9% of total revenue in 2014, due to major resource advantages. Firstly, the south area of Henan has soft wheat with the largest output in the country, which is a necessary raw material for biscuit production. Secondly, Henan is close to the main consumption areas and transportation costs are low. However, economies of scale are limited and the production efficiency is low. In addition, many products are sold in bulk and Henan has few national brands. These products are mainly targeted at low-end markets.
Using flour, wheat and malt sugar resources, Shandong has formed a biscuit and other bakery products manufacturing production base centered at Yishui... purchase to read more