Industry Analysis & Industry Trends
The Biscuit Production industry in China experienced rapid growth in the past five years with industry revenue increasing at an estimated annualized rate of 21.4% to 2013. Industry revenue is expected to reach $24.3 billion in 2013, up 14.0% from 2012. Industry growth was stimulated by greater domestic demand, increasing private investment, the entry of foreign capital into China's manufacturing sector, and greater production that increased total industry output.
Consumption levels have been rising in recent years along with per capita income increases and changes in consumer behavior. The consumer spectrum has enlarged since 2000 and an increasing number of young people prefer biscuits and other bakery products as snacks.... purchase to read more
Industry Report - Industry Key Buyers Chapter
Most of the 890 biscuit producers in China are small- and medium-sized enterprises. Although the industry concentration ratio is expected to remain low, it is expected to increase slightly as small factories with simple equipment and low quality products are acquired by larger firms. The top four firms are expected to account for just 15.8% of industry revenue in 2013.
The concentration ratio differs across regions and is higher in provinces in the East China and South China regions, where the main manufacturing facilities are located in provinces such as Henan, Shandong, Guangdong, Fujian, Hebei and Sichuan... purchase to read more