Industry Analysis & Industry Trends
The Biscuit Production industry in China experienced rapid growth in the past five years with industry revenue increasing at an estimated annualized rate of 21.4% to 2013. Industry revenue is expected to reach $24.3 billion in 2013, up 14.0% from 2012. Industry growth was stimulated by greater domestic demand, increasing private investment, the entry of foreign capital into China's manufacturing sector, and greater production that increased total industry output.
Consumption levels have been rising in recent years along with per capita income increases and changes in consumer behavior. The consumer spectrum has enlarged since 2000 and an increasing number of young people prefer biscuits and other bakery products as snacks.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Value added is expected to increase at an estimated annualized rate of 13.0% in the ten years to 2018. This is higher than the average GDP growth rate of China during the same period (about 8.0%).
Enterprise numbers are estimated to have increased at an annualized rate of 4.3% in the past five years. While there were new industry participants, many small firms closed down and some mergers and acquisitions took place. The competitive landscape is still changing.
The overall technology level remains low as most players are small companies still using simple equipment. Mainly large biscuits manufacturers have improved their technology level to date. Technology changes are expected to continue in this industry... purchase to read more