Industry Analysis & Industry Trends
The Baby Product Retailer industry in China sells a wide range of products for babies from birth to three years old. Baby food and nutrition, clothing, toys, and healthcare products and other daily-use products are included in the industry. In the five years through 2013, industry revenue has been increasing strongly at an annualized rate of 15.5% to an estimated $52.6 billion in 2013.
China's family-planning policy makes the only child of the family more precious, which encourages parents to spend as much as they can on baby rearing. In addition, China's growing economy has stimulated demand for baby products. In particular, higher living standards have created a stable foundation for medium and high-end baby products.... purchase to read more
Industry Report - Industry Locations Chapter
The Baby Product Retailers industry in China is concentrated in Guangdong, Beijing, Jiangsu, Shanghai and Zhejiang provinces. Although the number of births in these provinces is not the largest in China, these areas are the most well-developed, which leads to stronger consumption power and modern child-rearing awareness. Medium to high-end baby products are mainly sold in these areas.
Guangdong province contributes the most revenue to the industry, at an estimated 12.8% in 2013. The province is home to 13.0% of industry establishments and15.2%, of industry employees. Guangdong is one of leading provinces in terms of per capita incomes. As a result, many large enterprises have set up outlets and chain stores there. Consumption of foreign brand baby products is high in Guangdong... purchase to read more