Industry Analysis & Industry Trends
With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.
There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more
Industry Report - Industry Locations Chapter
Although the industry is widely spread across the country, scale varies significantly from region to region. Generally, geographic distribution of advertising agencies is proportional to local media resources and, to a lesser extent, economic conditions.
Beijing, Shanghai and Guangdong are the three main provinces in the industry, jointly accounting for an estimated 58.8% of revenue in 2014. News media are highly developed in the largest four cities in China, namely Beijing, Shanghai, Guangzhou and Shenzhen. Beijing has more than 2,300 media outlets, including 12 radio stations, 22 TV stations, over 2,100 magazines and about 200 newspapers... purchase to read more