Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Oct 2015

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Employment ('000)
Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 20.2% annually. The industry is set to generate $102.8 billion in 2015, up 9.8% from 2014. Industry assets are estimated to total $66.1 billion in 2015, up 11.8% from 2014.

There are over 105,700 agencies employing about 3.0 million people with an estimated payroll of $23.1 billion in 2015. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Advertising Agencies industry has a low concentration level and a large number of small enterprises. Revenue from the top four firms accounts for about 5.9% of industry revenue in 2015. Most companies in this industry are controlled by private owners with limited funds and market reach. This contributes to the industry's low concentration level.

ACMR-IBISWorld forecasts that industry concentration will increase in the next five years as the entry of foreign enterprises intensifies competition... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts

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