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Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Sep 2013

IBISWorld’s Advertising Agencies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$68bn
Annual Growth 08-13
15.6%
Annual Growth 13-18
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Profit
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Employment ('000)
1,798
Businesses
95,980
Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 15.6% annually. The industry is set to generate $68.36 billion in 2013, up 16.2% from 2012. Industry assets are estimated to total $48.46 billion in 2013, up 11.8% from 2012.

There are almost 96,000 agencies employing approximately 1.80 million people with an estimated payroll of $12.96 billion in 2013. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry Analysis Chapter

Due to rapid economic growth in the past several decades, China has developed into the second-largest advertising market in the world. In addition, the Outline of China's Eleventh Five-Year Plan (2006 to 2010) called for the support of various media, actively promoting the healthy development of this industry. Over the past five years, industry revenue has increased 15.6% annually from $33.19 billion in 2008 to an estimated $68.36 billion in 2013. Industry profitability is expected to be relatively high in 2013, accounting for 13.0% of revenue.

Industry revenue rose rapidly in 2008 as companies spent large sums on advertising during the Beijing Olympic Games... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
 
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts


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