Industry Analysis & Industry Trends
With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.
There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more
Industry Report - Industry Analysis Chapter
Due to rapid economic growth in the past several decades, China has developed into the second-largest advertising market in the world. In addition, the Outline of China's Twelfth Five-Year Plan (2011 to 2015) called for the support of the media industry, actively promoting the healthy development of this industry. Over the past five years, industry revenue has increased 16.6% annually from $37.0 billion in 2009 to an estimated $79.6 billion in 2014. Industry profitability is expected to be relatively high in 2014, accounting for 12.8% of revenue.
Industry revenue rose rapidly in 2008 as companies spent large sums on advertising during the Beijing Olympic Games... purchase to read more