Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Oct 2015

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Employment ('000)
Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 20.2% annually. The industry is set to generate $102.8 billion in 2015, up 9.8% from 2014. Industry assets are estimated to total $66.1 billion in 2015, up 11.8% from 2014.

There are over 105,700 agencies employing about 3.0 million people with an estimated payroll of $23.1 billion in 2015. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry Locations Chapter

Although the industry is widely spread across the country, scale varies significantly from region to region. Generally, geographic distribution of advertising agencies is proportional to local media resources and, to a lesser extent, economic conditions.

Beijing, Shanghai and Guangdong are the three main provinces in the industry, jointly accounting for an estimated 58.8% of revenue in 2015. News media are highly developed in the largest four cities in China, namely Beijing, Shanghai, Guangzhou and Shenzhen. Beijing has more than 2,300 media outlets, including 12 radio stations, 22 TV stations, over 2,100 magazines and about 200 newspapers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts

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