Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Sep 2014

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Employment ('000)
Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.

There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry Investment Chapter

For every dollar spent on labor (i.e. wages, including contract labor), 11.5 cents are invested in capital in the Advertising Agencies industry, which indicates a low capital intensity.

The industry requires a high degree of labor-intensive creative input, though some general demand can be handled through using subcontracted specialists, and this can help to save core resources at critical times.

Small-scale firms generally have lower capital investment levels than large firms. This is due to the high costs of new administrative expenses, which larger firms are usually more able to afford. Smaller firms tend to provide relatively basic advertising services... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts

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