SEARCH   
MEMBER LOGIN    

Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Sep 2014

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$80bn
Annual Growth 09-14
16.6%
Annual Growth 14-19
Add to Cart
Profit
Add to Cart
Employment ('000)
1,900
Businesses
101,067
Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.

There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry Analysis Chapter

Due to rapid economic growth in the past several decades, China has developed into the second-largest advertising market in the world. In addition, the Outline of China's Twelfth Five-Year Plan (2011 to 2015) called for the support of the media industry, actively promoting the healthy development of this industry. Over the past five years, industry revenue has increased 16.6% annually from $37.0 billion in 2009 to an estimated $79.6 billion in 2014. Industry profitability is expected to be relatively high in 2014, accounting for 12.8% of revenue.

Industry revenue rose rapidly in 2008 as companies spent large sums on advertising during the Beijing Olympic Games... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
 
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts


View Sample
Quote
Select Clients