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Advertising Agencies in China: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | Oct 2015

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$103bn
Annual Growth 10-15
20.2%
Annual Growth 15-20
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Profit
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Employment ('000)
3,039
Businesses
105,716
Industry Analysis & Industry Trends

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 20.2% annually. The industry is set to generate $102.8 billion in 2015, up 9.8% from 2014. Industry assets are estimated to total $66.1 billion in 2015, up 11.8% from 2014.

There are over 105,700 agencies employing about 3.0 million people with an estimated payroll of $23.1 billion in 2015. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more

Industry Report - Industry Analysis Chapter

Due to rapid economic growth in the past several decades, China has developed into the second-largest advertising market in the world. In addition, the Outline of China's Twelfth Five-Year Plan (2011 to 2015) called for the support of the media industry, actively promoting the healthy development of this industry. Over the past five years, industry revenue has increased 20.2% annually from $40.9 billion in 2010 to an estimated $102.8 billion in 2015. Industry profitability is expected to be relatively high in 2015, accounting for 11.0% of revenue

Industry revenue rose rapidly in 2008 as companies spent large sums on advertising during the Beijing Olympic Games... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

Industry Products
Advertising design and productionAdvertising planning, public relations and market research Advertising publishing, promotion and displayAdvertising agency servicesOther advertising services
 
Industry Activities
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handouts


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