Industry Analysis & Industry Trends
With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.
There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Advertising Agencies industry has a low concentration level and a large number of small enterprises. Revenue from the top four firms accounts for about 6.9% of industry revenue in 2014. Most companies in this industry are controlled by private owners with limited funds and market reach. This contributes to the industry's low concentration level.
ACMR-IBISWorld forecasts that industry concentration will increase in the next five years as the entry of foreign enterprises intensifies competition... purchase to read more