Industry Analysis & Industry Trends
With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.
There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale.... purchase to read more
Industry Report - Industry Products Chapter
Advertising design and production services
Advertising design and production services is the main segment in the industry and is estimated to account for 38.0% of revenue in 2014. Creative is the major service in the segment. Ideas are gleaned from clients through meetings and consulting sessions, while consumers' real feelings are deduced from marketing research. Professional advertisers design and produce advertising plans based on these two sources. This segment is expected to grow steadily in the next five years as human resources become increasingly important in China, especially in industries with creative features... purchase to read more