Industry Analysis & Industry Trends
With strong and steady economic growth over the past several decades, China has developed into the fourth-largest advertising market in the world and was forecast to be the third-largest one in 2011. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale. Most only offer local services and are unable to provide the high-quality services generally required of this industry.
Large advertising clients are therefore more likely to choose large domestic companies with well-established networks or foreign-owned companies who have extensive experience, design and innovation capabilities.... purchase to read more
Industry Report - Industry Locations Chapter
Although the industry is widely spread across the country, scale varies significantly from region to region. Generally, geographic distribution of advertising agencies is proportional to local media resources and, to a lesser extent, economic conditions.
Beijing, Shanghai and Guangdong are the three main provinces in the industry, jointly accounting for an estimated 58.8% of revenue in 2011. News media are highly developed in the largest four cities in China, namely Beijing, Shanghai, Guangzhou and Shenzhen. Beijing has more than 1,500 media outlets, including four radio stations, 22 TV stations, over 1,200 magazines and about 200 newspapers... purchase to read more