Industry Analysis & Industry Trends
New trends drive demand
The market for children's books is expanding as e-readers and other popular devices, like tablets and smartphones, make books easier to buy, read and store. Animation and other extra features made possible by these and other devices are making e-books particularly attractive to children. Another trend in the Children's Book Publishing industry is the increasing marketing efforts toward adults in the wake of popular best-selling series, such as Harry Potter, Twilight and, more recently, The Hunger Games. Although increased marketing and digital development investments have eaten into publisher profit in the past five years, such investments are projected to boost profitability in the next five years... purchase to read more
What is the Children's Book Publishing industry?
This industry designs, edits and markets books for children aged 17 and under, including coloring and picture books. It does include e-books but excludes online-only publishers and authors, and also excludes textbook publishing... purchase to read more