Children's Book Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Children's Book Publishing Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | May 2015

Book smart: E-book popularity and growth in the K-12 demographic will drive demand

IBISWorld’s Children's Book Publishing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
HarperCollins HarperCollins market share
Penguin Random House Penguin Random House market share
Scholastic Scholastic market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Children's Book Publishing industry has been successfully meeting challenges like competition from new technologies and the postrecessionary dip in disposable income. The importance of children's literacy remained high enough that even the slightest gains in disposable income generated greater demand for children's books. In the coming years, the industry will continue to rely on the confluence power of book and movie hits to generate revenue. Savvy publishers will also continue to attempt increased penetration into the e-book market. The success of this format, however, will largely depend on the success of the e-reader platforms available, which is outside of industry operators' control.... purchase to read more

Industry Report - Industry Products Chapter


Hardback or hard cover books represent the largest sales segment for the industry. Children's and Young Adult fiction books are typically released in hardback versions first, with paperback versions released after a year or more. Further, hardback versions sell at a higher price point than paperback versions, obliging consumers looking for the latest books to pay the price premium for hardback versions. This strategy is particularly successful with blockbuster children's and young adult fiction, such as the Harry Potter series, the Twilight series and the Hunger Games series. Each new installment that is released generates a rush of demand for the latest book. Sales of hardback books have declined slightly as a share of revenue with the proliferation of e-books... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Children's Book Publishing Industry?

This industry designs, edits and markets books for children aged 17 and under, including coloring and picture books. It does include e-books, but excludes online-only publishers and authors, as well as textbook publishing.

Industry Products
HardbackPaperbacke-BookBoard BookOther formats
Industry Activities
Discovery of children's authors and stories or other content Editing children's booksDesigning book layout and coversMarketing children's authors and books

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