Industry Analysis & Industry Trends
The Children's Book Publishing industry has been successfully meeting challenges like competition from new technologies and the postrecessionary dip in disposable income. The importance of children's literacy remained high enough that even the slightest gains in disposable income generated greater demand for children's books. In the coming years, the industry will continue to rely on the confluence power of book and movie hits to generate revenue. Savvy publishers will also continue to attempt increased penetration into the e-book market. The success of this format, however, will largely depend on the success of the e-reader platforms available, which is outside of industry operators' control.... purchase to read more
Industry Report - Industry Analysis Chapter
The Children's Book Publishing industry faired fairly well in the past five years, despite challenges in developing book applications for mobile devices and declining sales at bookstores. Although children's books are a discretionary purchase, parents typically regard their children's literacy as highly important and, as such, continue to spend on books their children are interested in reading. Due in part to this emphasis on reading, revenue grew an estimated 2.7% per year on average to $3.7 billion in the five years 2015, including 5.9% growth in 2015.
The Harry Potter effect
The success of the Harry Potter series ushered in a new age for the Children's Book Publishing industry based on blockbuster children's and young adult hits... purchase to read more