Industry Analysis & Industry Trends
New trends drive demand
The market for children's books is expanding as e-readers and other popular devices, like tablets and smartphones, make books easier to buy, read and store. Animation and other extra features made possible by these and other devices are making e-books particularly attractive to children. Another trend in the Children's Book Publishing industry is the increasing marketing efforts toward adults in the wake of popular best-selling series, such as Harry Potter, Twilight and, more recently, The Hunger Games. Although increased marketing and digital development investments have eaten into publisher profit in the past five years, such investments are projected to boost profitability in the next five years.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Children's Book Publishing industry is successfully expanding its market and growing as a share of the economy. In the past five years, young-adult book series like Harry Potter and Twilight boosted spending on children's books by readers outside of the standard purchasing audience. This trend is expected to continue, as will the expansion of school-aged children, increasing at a 0.9% annualized pace that will exceed population growth. As a result, the industry is estimated to grow at a 2.7% annualized rate in the 10 years to 2017, compared to GDP growth of 1.8% per year on average during the same period.
Technological change is also shifting the environment for the Children's Book Publishing industry. Com... purchase to read more