Children's Book Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Children's Book Publishing Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | 2015

On the books: E-book popularity and importance of children's literacy drive demand

The Children's Book Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Bertelsmann Bertelsmann market share
CBS Corporation CBS Corporation market share
News Corporation News Corporation market share
Scholastic Corporation Scholastic Corporation  market share
Industry Statistics & Market Size
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Annual Growth 10-15
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Annual Growth 15-20
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Industry Analysis & Industry Trends

New trends drive demand

The market for children's books is expanding as e-readers and other popular devices, like tablets and smartphones, make books easier to buy, read and store. Animation and other extra features made possible by these and other devices are making e-books particularly attractive to children. Another trend in the Children's Book Publishing industry is the increasing marketing efforts toward adults in the wake of popular best-selling series, such as Harry Potter, Twilight and, more recently, The Hunger Games. Although increased marketing and digital development investments have eaten into publisher profit in the past five years, such investments are projected to boost profitability in the next five years... purchase to read more

What is the Children's Book Publishing industry?

This industry designs, edits and markets books for children aged 17 and under, including coloring and picture books. It does include e-books but excludes online-only publishers and authors, and also excludes textbook publishing... purchase to read more


Industry ProductsRelated ReportsTable of Contents
Major products in this industry
Picture booksBooks for babies and toddlersMiddle-grade booksYoung adult books

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