Children's Book Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Children's Book Publishing Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | May 2015

Book smart: E-book popularity and growth in the K-12 demographic will drive demand

IBISWorld’s Children's Book Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
HarperCollins HarperCollins market share
Penguin Random House Penguin Random House market share
Scholastic Scholastic market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Children's Book Publishing industry has been successfully meeting challenges like competition from new technologies and the postrecessionary dip in disposable income. The importance of children's literacy remained high enough that even the slightest gains in disposable income generated greater demand for children's books. In the coming years, the industry will continue to rely on the confluence power of book and movie hits to generate revenue. Savvy publishers will also continue to attempt increased penetration into the e-book market. The success of this format, however, will largely depend on the success of the e-reader platforms available, which is outside of industry operators' control.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Children's Book Publishing industry is characterized by a high level of concentration, with the top for publishers accounting for nearly 60.0% of industry revenue. Major player Scholastics accounts for about 35.6% of revenue alone. Concentration has been increasing as major book publishers dedicate more resources toward publishing children's books, particularly within the young adult product segment. Many of these companies are investing in their brands and marketing toward a growing segment of the Children's Book Publishing industry as a way to earn faster return on investment. Furthermore, publishers will look to enhance their digital capabilities by acquiring firms that specialize in new media... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Children's Book Publishing Industry?

This industry designs, edits and markets books for children aged 17 and under, including coloring and picture books. It does include e-books, but excludes online-only publishers and authors, as well as textbook publishing.

Industry Products
HardbackPaperbacke-BookBoard BookOther formats
Industry Activities
Discovery of children's authors and stories or other content Editing children's booksDesigning book layout and coversMarketing children's authors and books

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