Industry Analysis & Industry Trends
The Children's Book Publishing industry has been successfully meeting challenges like competition from new technologies and the postrecessionary dip in disposable income. The importance of children's literacy remained high enough that even the slightest gains in disposable income generated greater demand for children's books. In the coming years, the industry will continue to rely on the confluence power of book and movie hits to generate revenue. Savvy publishers will also continue to attempt increased penetration into the e-book market. The success of this format, however, will largely depend on the success of the e-reader platforms available, which is outside of industry operators' control.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
During the 10 years to 2020, industry value added, a measure of the industry's contribution to the overall economy, is expected to grow 0.1%. During the same period, US GDP is expected to grow an annualized 2.5%. The slower IVA growth rate is indicative of an industry in the mature stage of its life cycle. For the Children's Book Publishing industry, the slow IVA growth rate is due to declining wages, which are one component of IVA.
Competition is also increasing heavily in the industry, pushing some operators out of the industry altogether. The decline in the number of enterprises in the industry, with fewer players battling for a relatively stable market, is another major indicator of a mature industry... purchase to read more