Industry Analysis & Industry Trends
New trends drive demand
The market for children's books is expanding as e-readers and other popular devices, like tablets and smartphones, make books easier to buy, read and store. Animation and other extra features made possible by these and other devices are making e-books particularly attractive to children. Another trend in the Children's Book Publishing industry is the increasing marketing efforts toward adults in the wake of popular best-selling series, such as Harry Potter, Twilight and, more recently, The Hunger Games. Although increased marketing and digital development investments have eaten into publisher profit in the past five years, such investments are projected to boost profitability in the next five years.... purchase to read more
Industry Report - Industry Locations Chapter
Over the five years to 2012, the Children's Book Publishing industry has transitioned toward a more dispersed business landscape as independent and online book publishing have become increasingly popular. During this time, the industry's presence has decreased most rapidly in the Mid-Atlantic region, especially in New York and New Jersey. However, these two states still account for 16.8% and 6.9% of total industry establishments, respectively. Overall, the Mid-Atlantic region accounts for about 30.2% of all industry business locations. The Great Lakes region follows, accounting for 17.5% of establishments, most of which are attributed to the state of Minnesota which about 8.8% of all establishments... purchase to read more